How much is one weekend worth to you?
About a month ago, the folks behind StartupCamp Australia got together for another weekend of innovation, entrepreneurship and old-fashioned coding, to build a bunch of exciting web apps in just one weekend. This wasn’t the first StartupCamp that they’d run, but it is the first time that the companies formed during this high-pressure exercise would be put up for auction—a true test of their market value.
Six exciting web-based companies, listed below, were created during StartupCamp Sydney II. If you think these entrepreneurs are onto something, you’re in luck—the auctions are still live. You better be quick though—their listings on the SitePoint Marketplace are due to expire in less than 24 hours.
“This is the first time we’re experimenting with this model, but we believe that putting the companies on auction is an innovative and optimal way for companies to move to the next level gracefully—whether they choose to continue with the company or exit,” says StartupCamp founder Bart Jellema. For teams that would like to continue working on their company, the auction serves two purposes. The first is to allow team members who can no longer dedicate the time required to exit the company at the company’s current market value. The second is to allow those team members still interested in continuing working on the company to consolidate their equity. For teams opting to sell their entire website to the public, the site is awarded to the highest bidder, giving the teams an exit and the general public a chance to benefit from the weekend’s work.
The companies up for auction are:
- iTrafficApp.com is a simple iPhone application that helps users to drive smarter and safer by providing up to the minute information on traffic conditions and alerting drivers when approaching RTA cameras. [View the auction listing for iTrafficApp.com]
- EpicTweet.com is a website that publishes the best of Twitter, the popular microblogging site. EpicTweet captures the smartest, the funniest and most interesting tweets as decided by its users. [View the auction listing for EpicTweet.com]
- ActivityHorizon.com is a free website which enriches people’s lives by giving them access to the best events and leisure activities across Australia. Activities are represented on a map for quick and easy reference. Activities can be shortlisted and can be sent to friends via Twitter and email. [View the auction listing for ActivityHorizon.com]
- ThreeFeeds.com allows users to aggregate and share news, web search, social search and RSS feeds. [View the auction listing for ThreeFeeds.com]
- MyPetNeedsLove.com is a dedicated to finding pets a date. Pets need love too you know. The founding members felt the empathy of loveless pets and decided to do something about it. [View the auction listing for MyPetNeedsLove.com]
- GiveDo is a website that makes it easy for everyone to support charities everyday. GiveDo harnesses the power Google search to drive advertising revenues to charities. [View the auction listing for GiveDo.com]
I really like the idea that the teams behind these web apps are letting the market decide exactly what the value of each of these apps is, rather than bickering over each owner’s interpretation of perceived value or potential. I’m sure there’s more than just a little bit of competition between the teams about which app will be picked up for the largest amount too.
So which app do you think is worth the most?
Matthew Magain is a UX designer with over 15 years of experience creating exceptional digital experiences for companies such as IBM, Australia Post, and sitepoint.com. He is the co-founder of UX Mastery, and recently co-authored Everyday UX, an inspiring collection of interviews with some of the best UX Designers in the world.