SEO: It’s the New Yellow Pages

Before the Internet took over the world, I remember a time when products and services were advertised through a telephone directory such as the Yellow Pages.

If you wanted to be seen, and you weren’t in the Yellow Pages, it didn’t matter that you had the best option for the consumer—they didn’t know about you, so the business went to the pizza guy across the road because he put his ad in the directory.

In 2010, SEO is like the Yellow Pages of the past.

If you’re yet to start using SEO, you’re just not making the most of your website or online business. And if your competition utilizes SEO, you have even less chance of being found by the 85% of people who use Google to find what they’re looking for.

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  • terrydunn

    I’ve bought, read and used sitepoint courses and manuals and I think they are excellent. I don’t doubt this will be too.

    Terry

  • plaudit_design

    SEO is essential to any website that sells or is used to generate leads. SEO, along with PPC, are the most important forms of online marketing. The current trend of social marketing, though important, has taken focus off their importance. Companies with limited online marketing dollars should always use SEO and PPC to their full potential before Social media. It’s important to have someone working on these efforts that knows what they are doing and is dedicated to it. Most companies start marketing online but don’t keep at it — you must constantly work on it. Either have someone dedicated to it or use a vendor. Don’t expect to do a little SEO work one month and to be done with it. If you dedicated staff, programs like this one are really good to have.

  • joezim007

    If you look at the statistics, Google is closer to around 65-70%, not 85%. You know, they say 75% of statistics are made up on the spot… and I believe yours was too.

  • http://www.montpellierinteractive.com tom16i

    Quite a nice metaphor, and it is certainly true, if you don’t promote or advertise yourself on the web then you are likely to get lost amongst it