Sasser from a business development perspective

By | May 3, 2004 | Selling Web Design Services

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I hope most of you are treating Sasser as an opportunity to build relationships with clients/prospects by warning them about it, showing them how to protect themselves, and helping them avoid it.

Get the word out now via email and/or phone calls to your clients and prospects. Be sure to give them the information they need to know their risk and reduce it.

It will pay off down the road — and give you one more reason to stay on the top of their mind.

Written By:

Andrew Neitlich

Andrew's consulting practice focuses on helping professionals and entrepreneurs build successful businesses. He received his MBA from Harvard Business School in 1991. You can get his books, sign up for his free newsletters, and learn more about him at www.fastmarketingresults.com. Andrew also maintains Down to Business: SitePoint's Small Web Business Management blog.

 

{ 2 comments }

MissingArrow May 14, 2004 at 2:04 am

I like to send out a message talking about what I have done to protect our servers from the “virus/threat in the news”, to reassure them that we take this stuff seriously. Then I include links on how to protect / check for it.

Mathieu May 4, 2004 at 1:51 am

Ofcourse, you risk offending them. Even if they didn’t have a clue on how to protect themselves. How do you pick who to send to?

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