Poll: What Do You Think of Apple’s New Attack Ads?

The increasingly hostile climate around the US presidential election seems to have seeped into the blossoming Apple vs. Microsoft ad war. The latest salvo comes from Apple, with a pair of new ads in their successful “Get a Mac” campaign that casts the Daily Show’s John Hodgman as the nerdy, out of touch PC and actor Justin Long as the hip, young Mac.

The problem with the new ads is that rather than pointing out problems with Windows or talking up what’s great about OS X, they instead take aim at Microsoft’s new $300 million advertising campaign — and not on merit, but on, er, price tag? The problem is that they might be just a bit too much inside baseball for the general public, they’re hypocritical, and they’re, well, mean-spirited rather than informative.

The first new ad pokes fun at Microsoft for trying to fix the image problems around Vista through marketing, accusing Microsoft of spending $300 million on a new ad campaign rather than putting that money toward Vista.

It’s kind of hypocritical, though, given how pervasive Apple advertising has been over the past few years. It’s hard to turn on a TV these days without seeing either a “Get a Mac,” iPod or iPhone advertisement, which also show up on high profile web sites and in many magazines. In fact, Apple spent $467 million advertising in 2007, while Microsoft spent $1.3 billion — about three times as much, but the company has a wider product line and makes a lot more money. Microsoft’s ad spending actually dropped slightly this year.

Microsoft also spent more on R&D — a lot more — $7.1 billion to Apple’s $782 million last year. As a percentage of revenue, Microsoft ponies up 14% on research and development, Apple spends about 3% of its net sales income on R&D. Again, though, Microsoft has a wider product line and Apple could argue that Microsoft has more to fix.

Facts and figures aside, the point is that Apple’s new ads feel like inside jokes that don’t really do much to sell me on the Mac and just seem sort of mean. They’re definitely both funny, but they paint Apple as an elitist bully that’s out of touch with what consumers care about rather than the lovable underdog, in my opinion. Is that really what they’re going for now? Or perhaps these ads meant to just play to the Apple base? (To borrow some phraseology from the political sphere.)

What do you think about the new Mac ads? Let us know in the poll and sound off the in comments below.

[poll id=7]

Note: We’re aware of the typo in the poll (that should be “hilarious”). Unfortunately, our current WordPress poll plugin doesn’t support the editing of answers once published. We’re planning to switch to the PollDaddy plugin soon.

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  • Andrew

    This kind of advertising really turns me off Apple. It is petty, negative advertising, and they should start promoting what they do well, instead of what others do badly.

  • http://www.geekdaily.net justinbezanson

    I’ll admit that yeah they should have probably spent the money to fix Vista but the PR damage was already done and Windows 7 was underway. They need to shrug off the bad rep Vista has to try and position Windows 7 and a better Windows and give reasons to move away from XP.

    Regardless, whether they fixed Vista or not, they still needed this ad campaign to combat bad perception IMO.

  • http://www.geekdaily.net justinbezanson

    Sorry for the extra comment but I forgot to ad something. As a user that has spent time in Windows, Mac, and Linux I have to admit that Mac and Linux feels more stable than Windows but I just can’t get away from the simplicity of Windows when it comes to software and administration.

    Doesn’t matter how good Mac ads get I would always choose Linux as a Windows alternative. This round of playground behavior only fortifies that point for me.

  • jmanpa

    Josh, if you truly wanted unbiased opinions you would not have gone to the trouble of trying to sell us on the “inside baseball” choice. Rule #1 about polls is not to try to sway the pollees before the poll is taken.

  • http://www.vancelucas.com Czaries

    I personally think the Apple ads are distasteful and have for a while now. I use Vista every day, and it’s not full of bugs and issues like all their ads claim. Vista had issues when it was first released, but those issues have almost all been fixed since then, and have been for a while now.

    I guess as long as they keep making more money than they’re spending on ads, they’ll do whatever they can to keep making more money, including perpetuating the Vista FUD.

  • Nytstyck

    I like this one. It made me laugh out loud (which i don’t think any previous mac vs pc ads have) at the PC moving all the money to advertising rather than fixing Vista – which gels with my impression of microsoft lately.
    The ‘V word’ ad you linked to on the other hand did seem petty.
    And does Apple’s ad spend include whatever it costs them to appear in so many movies?

  • http://www.mjswebsolutions.com type0

    I think they’re great and spot on. Microsoft continues to launch software prematurely, spend mountains of dollars on advertising, continues to play catch-up with their advertising (I’m a PC) and tricking users into thinking Vista is a new OS called Mojave. Microsoft is losing it.

  • http://www.c6s.co.uk Bonzo_CS

    I consider myself a Linux user by choice and most of my desktops are at home and the servers I manage. However I have a macbook and at work I have to use Vista as my desktop. I’m not lying when I say I average a blue screen with vista 5-6 times a week which I still have not found! However even with that being the case the tactic of trying to gain points with the public, by running down others is not really professional albeit there is an element of humour. My personal opinion though focusing the ad towards saying how bad a competitor is, isn’t far from saying the lesser of two evils. Why not use the advertising time saying just how good your product is as I’m not buying a mac because it’s better than vista, but because it can actually do the job and do it well.

  • Jack Matier

    I may really like the apple product (I own a macbook pro myself), but these videos cause disgust in my ownership of one. It’s a major turn-off and just shows insecurity in my mind.

    At this moment, considering that their continuing this campaign. I can’t say I will buy another apple product in the forsee-able future.

    I do not want to be associated with that company.

  • http://www.seavistasoftware.com Seavista

    A seemed in good fun at first and effective. But Apple has taken a more venomous route in latest commericials after Microsoft rebuttal ads. I smell fear! Anyone know exactly how much Apple spends on advertising? It’s not a small stack either by any stretch of the imagination.

  • Dan

    I’ve never been a microsoft hater and was perfectly happy with XP but my most recent laptop came with Vista and it really sucks, so much that I often still use my old broken XP machine instead!!!! If I thought Microsoft might sit up and take notice I’d applaud Apple, but that’s my own hidden agenda and in all honesty it’s not a good basis for a campaign.

  • http://www.mockriot.com/ Josh Catone

    @Seavista: Apple spent $467 million on advertising in 2007 according to last year’s 10-K filing. That of course includes iPod/iPhone/iTunes ads as well as OSX/Mac ads.

  • shango5

    Commercial was a big turn off.

  • zoomshop

    I don’t see the big deal… these new ads make a point. If you look at Microsoft’s new commercials, they speak absolutely nothing of Vista and what it can do – nothing. I’m a PC… what is that all about? Sure Apple spent a ton on marketing themselves, but they also don’t have an operating system that is in the crapper and needing to be fixed, so if they have the cash to push their products that work, it doesn’t make sense to compare them. This should help open Microsoft’s eyes as to just what their 300 million dollar campaign is trying to say and push. The new ads are great in my own opinion… rather than fix the problem, Microsoft is trying to run a feel good campaign for something no one feels good about.

  • http://www.dotcomwebdev.com chris ward

    Recently watched the ‘I’m a PC’ advert from MS on tv, absolutely loved it!

    I’m sick of these pretentious w***ers and their macs ;)

  • http://www.tractionkiting.co.uk OwainGDWilliams

    The mac adverts were funny and this one kinda is still funny but they are getting boring now.
    The thing that mac forget is they are also a PC, a Personal Computer. A PC is not what OS it uses.

    I have always used Microsoft OS and I am currently using Vista, I don’t know what all the fuss is about, not had any problems with it and it runs really well. Sure it had its issues when it first came out but so have all the other OS the MS has created, always wait until the first SP and you will be fine :)

  • Johnny2Bad

    I love hearing u sad mac users going on and on about Microsoft, but the truth is ur all just users of computers and know nothing about real computing…. desktop users that write a few documents and do a few low level calculations you could achieve using a standard calculator. And for those blue screen moaners, did u know that 99% of blue screens appear because the user doesn’t know how to use a computer, prime example: 1gb of memory and u try to run maya and 3d studio max with 5 browser windows in the background each with 5 tabs and a load of startbar programs, first of all, i’d like to meet the person that needs to have 27 windows/tabs open at the same time to achieve their goal let alone being able to use 27 windows at the same time, and if you find that person my next question would be… what do you think a network is for, secondly, if u took the time to read about the software/hardware u want to install you might avoid those blue screens, some idiot will have installed fireworks cs3 on a 512mb machine that already has 400mb used up by other installed programs/drivers and wonder why their system is running slow and freezing, i use to repair and fix computers but ever since the rise of the internet i’ve stopped…wny? because we no longer have 99% of computer users that actually know how to use a computer so will come to me with a real problem, we have 99% of internet users that just so happen to use a computer to access the internet and think there computer experts, the worst internet user is the one that when u explain what is wrong with their computer they respond with yeah but, and but this, and but what about that and aint that suppose to…. if u know so much why did u come to me in the first place. So for u dumb computer users, the next time u want to buy a computer, if a sales person asks what computer would u like, get the hell out of there however if the sales person says what will u be using ur computer for and what kind of budget u have then u are on the right path, oh sorry i forgot, u guys buy off the shelf computers based on, oh its got big specs or oh its cheaper or oh it looks nice. get a life

  • Johhny2Bad

    I love hearing u sad mac users going on and on about Microsoft, but the truth is ur all just users of computers and know nothing about real computing…. desktop users that write a few documents and do a few low level calculations you could achieve using a standard calculator. And for those blue screen moaners, did u know that 99% of blue screens appear because the user doesn’t know how to use a computer, prime example: 1gb of memory and u try to run maya and 3d studio max with 5 browser windows in the background each with 5 tabs and a load of startbar programs, first of all, i’d like to meet the person that needs to have 27 windows/tabs open at the same time to achieve their goal let alone being able to use 27 windows at the same time, and if you find that person my next question would be… what do you think a network is for, secondly, if u took the time to read about the software/hardware u want to install you might avoid those blue screens, some idiot will have installed fireworks cs3 on a 512mb machine that already has 400mb used up by other installed programs/drivers and wonder why their system is running slow and freezing, i use to repair and fix computers but ever since the rise of the internet i’ve stopped…wny? because we no longer have 99% of computer users that actually know how to use a computer so will come to me with a real problem, we have 99% of internet users that just so happen to use a computer to access the internet and think there computer experts, the worst internet user is the one that when u explain what is wrong with their computer they respond with yeah but, and but this, and but what about that and aint that suppose to…. if u know so much why did u come to me in the first place. So for u dumb computer users, the next time u want to buy a computer, if a sales person asks what computer would u like, get the hell out of there however if the sales person says what will u be using ur computer for and what kind of budget u have then u are on the right path, oh sorry i forgot, u guys buy off the shelf computers based on, oh its got big specs or oh its cheaper or oh it looks nice. Sorry!!! am i being hostile?

  • http://www.arwebdesign.net samanime

    I skipped reading after a few comments because it got into the typical Mac fans vs. Microsoft fans arguing, which is irrelevant to this discussion.

    As for the topic on hand, I agree with the poster that their latest ads are just bashing. Last night I saw the one mentioned and the where PC has the buzzer for when Mac says “Vista”. I thought to myself that these are simply putting down PC, instead of putting up Mac.

    The political debate was mentioned and it is actually a good reference. I was very turned-off of McKane’s ads because he never said anything about what he was going to do. He just talked about what Obama was gonna do bad. It is nearly identical to the new Mac ads. Simply pointing out PC’s flaws instead of Mac’s positives.k

  • pmjb

    Wow, get a grip people, I love these ads, so Apple spends less on R&D than Microsoft, Apple designs and builds beautiful hardware and has a superb OS, and does it for less money! Hmmmmm………………..Touche

  • pmjb

    Wait until the first service pack comes out! Are you serious? Should you have to? Wow, just wait till the service pack comes out, you’ll be fine? Are you kidding, Its for this reasoning I switched to Mac. You really are a PC

  • pmjb

    Touche

  • aidz

    Great ad!

    Microsoft deserves this kind of push-down as it has been ignoring users for years. Hope this kind of “cold shower” could make some changes and speed up competition as everyone knows what happened during MS Monopoly.

  • dougoftheabaci

    Yeah, let me just say this… Sure Apple spends a lot on advertising. I’m fine with that. They constantly put out great, solid apps that make Microsoft look like a small developer. Their products are stable and very user friendly. If they then go out and spend money on advertising those great products then I have no problem with that. Microsoft makes a crap product and then tries to advertise their way out of it. That’s the difference.

  • bsmbahamas

    The first few were great and funny, but they got distastefull fast. generally speaking i don’t like commercials that name a specific competitor. If you say your snickers bar is better than 6 others or actually name of six other chocolate bars that’s fine.

    i draw the line at saying copyblogger is better than problogger etc it seems as if you have beef with that one product, and i think it tends to make people go check them out too

  • tdolsen

    I have realy never liked Apple. Not the os, not the ipods, not the iphones and most of all not anything from them. I haven’t used mac enough to say anything about the pros and cons, so I’ll stay out of the mac vs. Windows discussion.

    But the reason I don’t like Apple are simply their attitude and douchbag-ness. And please give me one reason to why I should swap from my perfectly working Vista to a much more expensive mac.

    And about the ads: Just points out the reason why I don’t want anything Apple in my home. Another tragedy staged by Apple.

  • http://www.c6s.co.uk Bonzo_CS

    “99% of blue screens appear because the user doesn’t know how to use a computer” LOL!!

    That’s a statistic truly based on a science! haha!

    I have recently run Visual Studio 2008 as a .NET developer on Vista and I get a blue screen several times on a 64 bit machine with 4gb RAM with nothing else running on the desktop.

    It’s this simple. Good software doesn’t crash because of users launching an IDE, especially when that software is an operating system with as much memory and cpu usage Vista takes. Anyone who is a software developer knows that part of a development cycle is testing! You should not release inferior products because a deadline has to be met.

    It would have been less damaging for Microsoft’s image to not Launch vista and hold off until 7.

  • bfrancis

    That’s weird Bonzo because I also run Vista 64 with 4GB of RAM and have no problems running Visual Studio 2008. I also run the 64 bit version of SQL Server 2005 on the same Vista machine and have never had a problem. I run a number of programs at the same time, including; Office products, our work order system, crystal reports, sharepoint designer, sql server, visual studio, photoshop, IE and firefox.

    At home I have a Vista laptop running the 32 bit version with 2GB of RAM and still run Visual Studio 2008, SQL Server 2005, multiple browsers with multiple tabs, and the gimp without a hitch. Even when I am up late working on something and an AVG scan starts I don’t notice a performance hit. The only reason I notice it is running is because my system monitor gadget shows increased CPU usage.

    I think XP has worked out to be a good OS but I have no idea where this hate for Vista comes from. From my experience on multiple machines running in multiple environments I have had no issues. In fact, there are little things in Vista that make me prefer it now. I have come to really like the gadgets I have found and the start search. Those aren’t reasons enough to drop a few hundred dollars but when it comes on the machine already I have only had good experiences.

  • http://www.c6s.co.uk Bonzo_CS

    Hi bfrancis,

    Yeah that is interesting that we are both having very different experiences. I have noticed other developers in the team though having no problems at all and others do. We haven’t got to the bottom of it as of yet as the blue screen is not suggesting an depth to it’s errors. Some have rolled back already. When it searches for a solution after restart it simply starts searching and never actually responds. It maybe a hardware fault or even a driver as I have heard negative views on nvidia’s drivers. However I’m tempted to role back to XP for now so I don’t get interrupted with the crashing as I think at present that is a better OS than Vista. Maybe a few updates would help, but XP would free up more hardware resources and at least for now not crash.

  • bfrancis

    @Bonzo

    I wish I could dump my specs for you to see what our differences in hardware are. I can tell you I am running a Dell Precision T3400 for my Vista64 box. I have a nvidia quadro fx570 video card. I am using a 2.33Ghz Core 2 Duo CPU and 4GB RAM. I have had it for about 5 months now I think.

    My laptop is a Toshiba that I bought as a clearance item (last years model) from Circuit City. I think that has an onboard ATI card (shared memory) and it has a Turion X2 CPU with 2GB RAM. I have had this for probably 6 or 7 months now.

    Maybe I just got lucky and the machines I have been working with had hardware that switched over to nicely to Vista.

  • krdr

    Ad is everything but not what should be in ad. It is nothing more than “finger pointing”. Nothing more.

  • dave

    tOf course, the funniest thing about those Apple ads is Hodgeman is much more appealing a personality than the Apple “nerd.” I can’t really imagine Apple turned anyone away from their PC based solely on the personalities of the two spokespeople here.

  • Leticia

    I have worked with Windows and Mac. I went from owning 3 laptops and a pc to owning an iMac and Mac book pro. I love mac. The speed, the reliability….it works great and for designers, photographers and just people in the arts it blows windows away.

    The ads are ads. So what. Once you try it, and you know what the best product is. You dont care what anyone says – except for the people that deliver the product you rely on every day.

    Take this for example. Have Windows? Try converting your Microsoft Word Documents to PDF WITHOUT having to purchase extra software and in two clicks. Try making screenshots with the click of one button….the list goes on….So in the end – an ad is just a small thing and seems petty to even discuss it at all these days.
    And someone else made a valid comment – if this is supposed to be a poll why try to convince people to get on your anti-mac ad wagon? Let the people decide…Try both Windows and Mac….put them side by side – time the startup for each…if you still arent convinced perhaps you are better off concentrating on the ads instead of real comparison of product.

  • Leticia

    johnny2bad sounds insulting and alot like someone who burned out – not much room for innovation and fresh perspectives with that kind of outlook. Take it easy big guy.

    New technologies that facilitate processes are NOT a bad thing…But I guess may be for people who want things to be harder than they need be to make a buck and go totally whack on mac.

    Mac is great and their ads are fun and fair. Lighten up.

  • mikemike

    Apple can kiss my ***. I have an IPhone, and I love it. I have a Windows computer, and it’s just OK, but I’ll never touch another Apple product besides my IPhone, in the foreseeable future at least, just because I hate them so much. Even if they invented a machine that can give you **** while doing all of your work for you.

  • http://www.lunadesign.org awasson

    Hilarious I use a WinPC all day but I love the Mac/PC commercials! The ones that really sucked were the first round of MS ads launched to combat Apples… They tried way too hard.  The bottom line is that they aren’t going to win the OS battle but they provide great entertainment value if you don’t take yourself (or your OS) too seriously. I mean really… Some people get offended by them?

  • http://www.sitepoint.com AlexW

    I think they are good fanboy fodder — you get that through the comments above — but do they do a good job at trying to convert a non-Mac user into a Mac User?

    I doubt it.

    Seems like a tactic more likely to harden a potential customer against Mac than covert them.

  • Johhny2Bad

    Thanks Bfrancis and Bonzo for confirming my point exactly, how can one system produce an error whilst another doesn’t… its not the OS its the combination of components and system configurations, most people buy off the shelf computers where components are thrown together based on specs as opposed to compatibility, i.e throw in all the highest specs and call it an intense gaming machine, minimise the specs and call it a word processor. Burned out is definately not the case Letica and while most people argue about whose best we lose out on real innovation because everyone thinks its the OS that makes the computer and while that is the case the OS is where the money will be invested, hence innovation is hindered because the OS is only as good as the system it runs in so **** the OS’s and bring me some real innovative components and devices to wet my appetite for technology and if you want innovation then maybe you should read the documents and frameworks i developed based on the concept of single solution software and hardware. And bonzo, any software developer will tell you they cannot test there software on every component in the market now or in the future so they tend to select a few systems and run the benchmarks on those systems, i could probably build u a million and one computers with exactly the same specs but different manufacturers of the components inside and whats the bet they don’t all run exactly the same. And finally… Mac is better at desktop publishing then Windows???? thats one of the oldest mac arguments but the bottom line is i bet u i can build a windows system for image rendering that will blow your Mac away… and vice versa why, because i know it is not the OS that makes the computer the OS is an interface that allows the user to interact with the computer without having to have knowledge of binary code, low level languages such as assembly or high level languages such as Java in order to use the computer.. hell programming languages where developed because writing code in binary took for ever so by interfacing binary to create higher level languages meant that not only could you write programmes with less code but you could write them in english instead of zeros and ones it also allowed for easier collaboration on big projects i.e can you tell me what this piece of binary represents 000100101000, is it a 16 bit representation or is a 4 bit representation and what does it represent, guess what? you can’t give me an answer because it could represent anything and without knowing the system im using to represent real data your gonna have a hard time trying to figure it out.

  • Johhny2Bad

    Oh and by the way, i use linux for my servers and research systems because of its modular design which allows me to maximise system resources by only installing what i need from a bare shell, i use windows for its ease of use, software and hardware availibilty/compatibility and upgradeability and i use mac once in a while because some of my clients do, i’m not a mac/windows hater/lover because i always try to use the best tools for the job at hand and sometimes that means not using windows, mac or linux.

  • Johhny2Bad

    i write what i write for people like those who think their mac is not a PC and thinks that a broadcast which only questioned another companies budget and spending policy is an advert; i also didnt know that budgets and spending policies where flaws in a PC samanime, so the irrelevancy is not in my text but in the irrelevant broadcast disguised as an advert being discussed just because most computer users think that the OS is the all and everything. Point in case: if the arguments between mac and ms users was not so prevailant then this advert would not even have been created let alone thought of and guess what, the mac vs ms argument is just as irrelevant to computing as this advert was whilst the text i wrote was completely relevant because it highlights why such ads are being made and will continue to be made.

  • bfrancis

    “Try converting your Microsoft Word Documents to PDF WITHOUT having to purchase extra software and in two clicks.”
    Like when I click print and select “Print to PDF”? It does require additional software but you do not have to pay for it, and I mean because its freeware not because I use a key generator. I have used multiple PDF printers that are free and work great. Including ones that let you encrypt and password protect the new PDF.

    “Try making screenshots with the click of one button”

    Are you referring to the “Print Screen” button? It’s a one click screen shot. Does MAC handle this in a better way?

  • mlipenk

    Why are some people so easily offended by everything?! Take it with a grain of salt!

    I have never made a purchase (or voted for a candidate for that matter) based on a TV commercial. Evidently, some of you have. If you base your decisions on TV commercials, or if your personal psyche is affected by them, you need help.

    I have Macs running MS Office and VirtualPC with Windows XP. I use the best of all products. I could care less how ‘evil’ either Microsoft or Apple is, as long as their products work for what I need to get done!

  • Leticia

    I have better things to do than argue this point. If you want Windows go for it more power to you. If you base what you buy on a commercial thats a vulnerability best discussed with a shrink. I prefer Mac. Period. Good day all. Lighten up people.

  • http://www.wifigator.com/ lorenw

    I use a pc (vista and Kubuntu) and love those commercials, But just labeling it a pc is misleading, isn’t a Mac a personal computer, pc.

    I would really like to see a penguin in a Mac commercial to make it fair. Kubuntu is straight forward and would give both OS’s a run for the money, or lack of it for the penguin.

    “Try converting your Microsoft Word Documents to PDF WITHOUT having to purchase extra software and in two clicks.”

    http://pdfforge.org/

    Its free, I use it all the time.

    Cheers

  • Johhny2Bad

    “johnny2bad sounds insulting and alot like someone who burned out – not much room for innovation and fresh perspectives with that kind of outlook.”

    thens says

    “I prefer Mac. Period.”

    I have to put up with this kind of errm…. “contradiction” everyday but hey who the cap fits let them wear it, and if u take offence then obviously the cap fits. i’ve no time to baby people, thats why this ms vs mac argument persists.
    The facts: currently hardware is being designed around software when software should be designed around hardware hence the illusion that the OS is boss, but thats half the problem because what we actually have is many manufacturers of hardware AND software hence incompatibility issues which leads to crashing/freezing systems, to solve the problem of incompatibility we have to limit ourselves to one hardware manufacturer and as many OS platforms as u like or vice versa (one OS manufacturer and as many hardware manufacturers as u like) hence the battle for dominance. What Mac are doing to try and solve this problem is screen the hardware that they use hence the limited availability of hardware for mac systems, by doing this they limit the potential for crashes and therefore the OS is cleaner then MS but at the expense of limiting choice of hardware and upgradeability. MS on the other have a more open system hence wider availability of hardware but at the expense of potential incompatibility issues which makes there OS appear to be prone to crashing. As a business what stance would u take because the only argument we as users should be having is do we want to limit hardware choice or OS choice and i know what side of the fence i stand on, i’d rather see more hardware and less OS’s because i overstand that the OS is just an interface between the hardware and the software and the software is the interface between the human user and the hardware via a operating system. So in truth the OS is nothing and will soon disappear when embedded software takes hold because then there will be no need for an OS as the hardware will have the software onboard. so your not only pointlessly arguing about who is best but your actually hindering the progress of computer technology. Let the embedded software revolution begin and forget about the soon to be obsolete OS and watch as computers get faster, more powerful and simply easier to use. PS a bit of humorous sarcasm now… so what was u saying about my outlook????

  • mac and pc user

    most of the mac ads are funny… a little elitist but mostly funny. these new ones are ridiculously hypocritical. apple spends so much on advertising to consumers. i am not one to be offended but it just really rubbed me the wrong way. and i like macs. i am using one right now. apple really should stick to the facts and not do negative ads. one more thing… apple should be spending more money on r&d. i manage a fleet of mac laptops for my company and we have a host of hardware (not software) problems including cracked cases, bad latches, frayed power cords, misaligned cases, bad lcds, discolored cases, etc…

  • mser

    I would first like to say I have not had any experience with macs since 2002. I used a mac briefly while on business in the UK and was able to check my email at a mac setup in a cafe. I remember the mac locking up many times over a two week period just checking my email. Needless to say I got a bad taste in my mouth for macs, but I do recognize that it was a public computer. In my current profession I am given windows laptops, desktops and all the windows software for virtually nothing. This free software enables me to learn new programming technologies to keep my career successful. I have not used Vista in any great lengths and do not intend to because XP is running great for me. I am very comfortable with everything related to XP and Windows Server 2003 and have no need to get a mac unless someone gave one to me. I would never bash the mac because they may be great products, but they do not fit into my needs. I have dealt with windows problems and I am sure macs have their own problems, but overall I do not have any big issues with XP pc’s. For the typical home user that does not program in microsoft technologies and has a lot of extra cash to spend on the initial cost and expensive software, the mac may be a better fit.

  • http://www.lunadesign.org awasson

    Well I had to look at the ads again to see why anyone would be offended and I’m still scratching my head… They’re entertaining, yet there is a ring of truth to it.

    Vista is a troubled operating system. I’ve given it the old college try several times and even fully patched the Sony Viao dual core with Vista doesn’t feel as responsive as my AMD64 with XP SP3. They both have 2GIG’s of RAM but the Sony should blow circles around the AMD… It doesn’t and all I see from Microsoft is propaganda about why Vista is the #1 choice or how Vista’s adoption rate is higher than all OS’s combined.

     
    On the other hand we have several Macs in the office. The latest 24 inch (Imac) running Leopard has 4GIG’s RAM, picked up our wireless network, printer, internet, filesharing, etc… without a glitch. I had the pleasure of setting it up and when I had to go back to my workstation to check some settings I was a little let down with the visuals that my XP workstation possesses. I’ve got a Radeon 9550 with a pair of Samsung SyncMaster 206BW displays, which might not give me good gaming performance but should be more than enough to write code and develop websites yet the system lacks the sparkle that the Mac naturally possesses. OSX is Unix (FreeBSD) which gives it a rugged foundation but it’s the Quartz display layer that really makes it shine.

     
    I often have to use Windows to develop on but I’m getting to the point where I may pick up a 24″ Imac, load it up with Ram and virtualize XP on it so I can run Visual Studio. I have an Ubuntu workstation with XP running in Virtual Box and it’s fantastic in this configuration. It may just be a matter of time until I start treating XP or Vista as just another application I run on my workstation.

     
    One last thing…. 000100101000 isn’t a 16 bit representation of anything. It’s 12 bits.

  • Johhny2Bad

    Awasson! are u trying to rattle my cage or are u just plain stupid trying to play clever, if this is your way of trying to get one up then all u have proven is u can count… i noticed you never called it a 12bit representation but 12bits, whys that awasson?

  • http://www.lunadesign.org awasson

    Wow… Touchy and Rude to boot.

    I’m surprised nobody else called you on your 16bit, I’m a low level coder and I know binary rubbish. It could be a collection of 4 bit instructions, it could be an 8 bit operator and a 4 bit operand or a 4 bit operator and an 8 bit operand or it could be a 12 bit instruction… It could be anything but it isn’t 16 bits long.

    Now I wasn’t actually trying to rattle your cage but I guess I did.

  • Johhny2Bad

    so in all i’ve written thats all u could find, because its not 16bits long does it mean its not a 16bit representation with 4bits missing…. am i being stupid… yes i am but heres why, because your comment in no why refutes the point i was making so i might as well be as silly about it as u trying to highlight a possible error on my part, if u had tried to be a little clever u might have seen that it wasn’t an error as you thought but an inactive point inside the original point that u have just allowed me to demonstrate. Its call bait and u took it and made my point even clearer… not feeling so clever now huh?

    u said “I’m surprised nobody else called you on your 16bit”

    they where obviously smart enough to see the bait.

  • Johhny2Bad

    should i continue

  • Johhny2Bad

    what i’m suprised about is no one decided to latch onto my sometimes bad grammar, but then if i wanted to be an english teacher i wouldnt have got into electronics.

  • Johhny2Bad

    Touchy… nah. Rude..well its all in the name.

  • http://www.lunadesign.org awasson

    @Johhny2Bad Don’t flatter yourself.

    They didn’t want to engage with you because you’re incapable of having a discussion without being rude, condescending, calling people with differing opinions stupid, fabricating “facts” on the fly, etc… I mean to spin that you purposely left out 4 bits as bait. That’s just weak.

    So, when you find that people don’t respond to your posts you might think that you’re clever however, it probably means that they have better things to do and just don’t want to invest.

    Peace out!

  • Johhny2Bad

    rude and condescending… again the name says it all, and if u read my posts properly i said i dont have time to baby people and once again u’ve shown how silly u are, no i never purposely left out 4 bits but if u read properly i go on to say and i quote
    “am i being stupid… yes i am”
    so im admiting to being silly about the 4 missing bits and then i go on to say, and i quote
    “but heres why, because your comment in no why refutes the point i was making so i might as well be as silly about it as u trying to highlight a possible error on my part”
    do u get it now.

  • Johhny2Bad

    as for calling people with differing opinions stupid, whose opinion have i said is stupid and who have i called stupid (unless asking or insinuating the possibility that someone may be stupid is actually calling them stupid), i’ve catergorised certain computer users as stupid in a round about way but like i said.. who the cap fits let them wear it.

  • Johhny2Bad

    and by the way, if u don’t like your opinion being trashed then use facts instead.

  • Johhny2Bad

    oh my apologies, i did say you where being silly, but does that constitute to being called stupid.

  • Johhny2Bad

    ok, maybe i am being abit harsh, but you try spending 20+ years hearing the some rubbish over and over again and maybe you would get a bit… whats the word… ruthless. from about 13 years old its been the same old rubbish, dos and ms, then ms and linux, now mac and ms when will it end.

  • http://www.lunadesign.org awasson

    Well, I may be getting further off topic but I thought this was an interesting observation…

    Johhny2Bad: The facts: currently hardware is being designed around software when software should be designed around hardware hence the illusion that the OS is boss, but thats half the problem because what we actually have is many manufacturers of hardware AND software hence incompatibility issues which leads to crashing/freezing systems, to solve the problem of incompatibility we have to limit ourselves to one hardware manufacturer and as many OS platforms as u like or vice versa (one OS manufacturer and as many hardware manufacturers as u like) hence the battle for dominance.

    This is true and rarely if ever considered by the average computer user. Back in the days before the Windows PC, computers were very hardware specific and the operating system was specific to the chip… A z80 computer used a different disk operating system than an 8080 or an 8085. Commodore 64’s used an OS from Commodore which would work as well on my Commodore 64 as yours because the hardware and software came from the same place.

    I think this is something that Apple has considers with their hardware/software products although there are casualties along the way when various hardware pieces become outdated because the OS requires something that is only supported in the new hardware. Mac OS worked up to OS9 with their Power PC G3/G4 products but G3’s ran slow and spotty on anything greater than OS8. The latest OSX is spec’d to work with G4 & G5 computers but to get the most out of it, you better have a dual core Intel system with a whack load of ram. In this way, Apple can ensure that the hardware & software have less trouble than if their OS ran on some generic hardware. That said, I’d still like to hack OSX and run it on my Toshiba Laptop :)

    Sorry for going so way off topic but I thought that was an interesting point.