PANTONE 15-5519 (Turquoise) Is The New Black

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Pantone recently announced that PANTONE 15-5519 Turquoise is their color of the year for 2010. Pantone are the company who created a system for identifying, matching and communicating colors. Pantone books of colors are used by graphic designers, fashion designers, interior designers and just about any one who uses color in their profession. They are heavy hitters in the world of color and their choices are influential.

Leatrice Eiseman, executive director of the Pantone Color Institute says of 15-5519,

In many cultures, Turquoise occupies a very special position in the world of color, It is believed to be a protective talisman, a color of deep compassion and healing, and a color of faith and truth, inspired by water and sky.

Through years of color word-association studies, we also find that Turquoise represents an escape to many – taking them to a tropical paradise that is pleasant and inviting, even if only a fantasy.

PebbleColor experts at Pantone say that the turquoise color can be used as a colorful yet calming influence in home decor and as an accent in clothing. If you’re getting married and want to be trendy with your color choices, the experts are pointing out how well it offsets white.

If you’re thinking about using turquoise on your website, the RGB value is 64, 224, 208. This is not an exact match for Pantone 15-5519, but it is a nice calming blue-green.

And in case you were wondering, Pantone’s 2009 color of the year was the “warm and engaging” Mimosa Yellow – Pantone 14-0848. To read more about Pantone’s choice, check out the statement on their site.

Will you be using Turquoise on your web site in 2010? What will your color for 2010 be?

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  • Decoy

    Huh… isn’t that the default background colour of Windows 95?

  • randywehrs

    Wow, I did a side-by-side and you’re right, its almost spot-on! Old is the new new I suppose. I’m just surprised that with all the colors they have, they just added turquoise. That shade, at least. Probably won’t use it though, it is a difficult color to work with.

  • icky_thump

    My disclaimer statement is that I’m often slow to embrace whatever the “new black” is, but eventually get on the bandwagon… if it becomes one. I’m wearing a vertically striped shirt right now that is very earth-tone brown, tan, green, drab and I love it, but when this pseudo-70s retro thing started I hated it. :-)

    I do very much like the pale blue and brown combo I’ve seen in recent years. Along with that I’ve feared the re-emergence of teal and/or turquoise. It reminds me of the 80s. It reminds me the San Jose Sharks. It reminds of of (what I consider to be) gaudy jewelry. Are leg-warmers next? Mullets?

    I have no desire to work with icky this color except in limited capacity. But it could be inevitable given my history of eventually following along. No one’s every going to accuse me of being cutting-edge. :-)

  • SerroScotty

    I’ve actually been using that color on my site since 2004! It is the color used, along with white, on the vintage travel trailers I collect and run an organization for.

    http://www.nationalserroscotty.org/

    • http://www.laughingliondesign.net Jennifer Farley

      SerroScotty you are a trendsetter!

  • ntopyildiz

    Turkey (the country) brands itself with the color Turquoise. The name itself probably is derived from the country in the first place.

    It is very common for Turkish websites to incorporate this color in their designs to deliver that local (=national) feeling.

    Although it is not the original discussion started by this blog post, I would like to hear from others if there are other “national” colors. (This could be a good design blog post idea, feel free to pick it up ’cause I never will.)

  • followthecolor

    Yes! Turquoise is a great color. Of course, you don´t need to listen to a company select a color for you. Some people don´t have good sense for color and they´re going good buying color-advise from others.

    Furthermore turquoise at the coast won´t last forever, if we continue to allow the industrial garbage or trash from tourism cover the coasts.

    Most people think of paradise and wonderful beaches to escape, when you ask them about turquoise. If Pantone uses it´s impact to gain attention on turquoise, it´s in your hands what you´re going to communicate with the bandwaggon. :)

    All the best for you and yours in 2010!

    Turquoise can has fans :) http://facebook.com/followthecolor