15 Online Press Release Distribution Sites

Press Release Distribution SitesYesterday, I wrote about press releases and how they can be a powerful marketing tool for any business. While one facet of press release distribution is done offline – by sending your releases to newspapers, magazines, TV and radio shows – a second facet is online distribution. You can accomplish this by submitting your press release to one or several press release distribution services to maximize your impact.

Here is a list of 15 press release distribution sites, a mix of free and paid options, for you to explore.

  1. 1888PressRelease.com: A free and paid service that provides a number of options, including distribution outlets, visibility and tracking statistics.
  2. 24-7 Press Release: A free and paid service with varying formatting and distribution options.
  3. Business Wire: A paid service (requires membership) that will distribute your press release to geographic, trade and industry media, and search engines.
  4. Express Press Release: A paid service that includes distribution to state-based sites, industry-specific blogs and a PR forum.
  5. i-Newswire: A free service that will allow you to submit one release per week to a global audience.
  6. Media Syndicate: A free service that focuses on distributing press releases for small and medium sized businesses.
  7. PR Leap: A paid service that distributes releases to all major search engines, newswires and websites.
  8. PR Newswire: A paid service (requires membership) that will submit your release to a number of outlets, including newsrooms, bloggers, financial portals, social media networks, web sites, and search engines.
  9. PR Urgent News: A free and paid service that allows up to three live links, targeted keywords and a thumbnail image with each release.
  10. PR.com: A free and paid service that provides an option that includes a full company profile in addition to distributing your release.
  11. PRBuzz.com: A paid service that distributes press releases to online news sites and blogs.
  12. PRLog: A free service that allows you to include HTML links in the press release body, creates a PDF version of your release and allows you to submit to specific categories.
  13. PRWeb: A paid service that distributes your site to numerous sites and lets you track and analyze results.
  14. SBWire: A paid service that allows you to submit releases for geographical and industry targeting. They also distribute your releases via RSS to numerous third party sites.
  15. The Open Press: A free and paid service that distributes press releases to numerous websites, blogs and RSS feeds.

In order to get a good response from your press release, you don’t need to submit to all of these sites. In fact, you shouldn’t; it’s just not a good use of time. A well-written press release with targeted, newsworthy and valuable information for your audience can be successfully distributed through one or two sites. Explore the options and pick the service that fits your needs best.

Note that each of these sites have different formatting requirements and publishing guidelines that you must follow in order to have your press release accepted for publication, so be sure to read through all guidelines before submitting.

Do you use online press release distribution sites? Which sites have been most effective for you?

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  • nbeske

    Im considering using PRWeb right now for a client. The price seems reasonable given the amount of exposure they claim. I’d love others have to say about these services.

  • RIA

    It would be great if people in the web design/development industry could comment on the PR services from this article they’ve used and recommend.

  • Nick Shin (@shinng)

    Hi Alyssa,
    I’m the Search Marketing and Social Media Specialist at Marketwire (@marketwire).
    I read your previous post on the benefits of a press release for a business. I appreciated how you put the benefits into a simple, straight to the point way of condensing hundreds of points to just the key ones.

    RE: the list above, did Marketwire not qualify as a press release distribution site? Whether you have a personal vendetta or not against Marketwire and what we offer (Just kidding), that’s a very comprehensive list. Lots of goodies there. nice job!

    -Nick (@shinng)
    http://www.marketingshindig.com

  • beefandy

    I have used http://www.release-news.com once approved my press release got included in Google News instantly and it was all free of charge

  • irbtrax

    Excellent list Alyssa, glad to see Press Release Marketing getting more well deserved attention..

    To the person that asked for recommendations based on direct experience with the sites listed, I’ve found that the following 3 Free Sites performed consistently well:

    1888PressRelease
    i-Newswire
    PRLog

    If using free sites, it’s important to make sure they allow Back Links if you’re concerned about SEO. Some do, some don’t, and some require HTML formatting to make your company’s link direct click.

    One notable exclusion to this list based on my experience with the for Fee (paid) sites. If people haven’t already, they should take a good look at http://www.ereleases.com/ because they are lower cost than many of the larger sites, have a very extensive reach, and on their site you can view samples of press releases that were extremely successful.

    Respectfully,

    Scott Moir

    http://www.irbtrax.com

  • Andrew Johnson

    Hello Irbtrax,

    You should give props to #15, The Open Press.

    I have been using them for years with very good effect.

    Thanks.

  • irbtrax

    To Andrew Johnson:

    There’s a reason I didn’t include them on my short list, even though I have used them successfully in the past. When a new person/company tries to register, this is what you’ll see:

    “Sorry, about the inconvenience.
    Our Board has been exploited by a forum hacker, due to a security hole in our chosen forum software, and we are in the process of fixing this issue.
    If you’d like to register a new account please send an email to admin@theopenpress.com. Thank you,
    The Management”

    Until the above problem is resolved, I can’t bring myself to endorse them. There are at least 20 other Free sites I would recommend before endorsing them at this point. But that’s just my opinion, and one of the reasons why finding a reliable, cost effective, results producing paid site is still the best option if you can afford it.. Once again, in my opinion..

    Scott Moir

    Smoir@irbtrax.com

  • SteveMullen

    Good list. May I suggest another? An absolutely great new online release distribution site is Online PR News.

    Steve Mullen
    EndGame Public Relations

  • Eagles

    I found an affordable press release website which seems pretty new.

    http://www.ibwire.com

  • http://slashdot.org/~Londonescorts/ PhillDoc

    Interesting post you got here. It would be great to read something more concerning that matter.