The world famous Moulin Rouge cabaret in Paris is celebrating 120 years of revues. To mark the anniversary it has unveiled a new modern identity including a revamped image of the famous red windmill. The redesign is by the John Brightman Agency based in Paris. The design brief was to rethink the identity of the Moulin Rouge as a global brand to encompass franchises, brand licensing and of course the show itself.

The new corporate logo features the red windmill with “Moulin Rouge” in a stylized font in the shape of a windmill sail. The word Paris fits between the serifs on the capital letter E.

moulin-rouge-new-corporate-logo-418x334

The Moulin Rouge Corporate Logo

The new licensing logo criss-crosses the words Moulin Rouge to form a windmill shape, using the same stylized font in silver grey on a dark red background.

moulin-rouge-new-licensing-logo-418x334

The Moulin Rouge Licensing Logo

The logo was designed, unusually, by three designers working for the Brightman agency.

Pauline Nicholas, one of the art directors working on the project said “the aim was really to revamp the windmill, to make it more feminine and glamorous! That’s why we thought of producing it in different shades of red, large and vibrant.” Stephane Gautier, creative director said “The difficulty lay in designing a logo worthy of an institution so well known worldwide”.

The newly unveiled logo is just one part of a new era in the Moulin Rouge’s global communication strategy. There will be new Moulin Rouge visuals to look forward to, as well as new creative publicity material and campaigns.

John Brightman’s website has an interview with the creative team behind the new identity.

800px-Moulin_rouge_at_midnight
Outside the Moulin Rouge, Paris

Personally I love the new logo, in particular the corporate one. It holds onto the Bohemian flavor of the Moulin Rouge which has such an interesting history, while keeping it simple and charming.

But more importantly, what do you think of the new logo?

Jennifer Farley
Jennifer Farley is a designer, illustrator and design instructor based in Ireland. She writes about design and illustration on her blog at Laughing Lion Design.

  • jeff

    hi all,
    i like your article,
    thanks for view this article.
    ********************************
    Jeff,

  • Kurtd

    Great, but how do i know if it’s better or worse if you don’t post the old logo?

Related books & courses
Available now on SitePoint Premium

Preview for $1