Methods for Capturing the Attention of Your Core Demographic

Sam Deering

Gaining the attention of your audience is a key concept in marketing, and it is necessary for every business looking to compete. Thanks to the Internet, it has become even easier to capture and maintain the attention of your adoring public. Using such methods as social media, mobile sites and email marketing allows you to capture and maintain the attention of those you need to connect to most. Using these methods properly may require some time to master or the help of trained experts to get it right.

Using Social Media

Social media is one of the fastest growing sectors of the Internet according to MSN.com. Such outlets as Facebook, Twitter, Pinterest and LinkedIn allow you to stay in touch with more people. These methods of marketing are free to use by simply signing up for an account and starting to create posts. Make sure your page has the right look to capture the attention of your audience. If it has a generic look to it, it is hard for your potential clients to take you serious. If you do not want to pay for building a professional looking social media page, at least utilize some of the free templates available to create a great looking account.

Mobile Sites Connect on the Go

Most people never leave the home without their cell phone. By making sure you have a mobile website, you are assured to have the ability to connect with people wherever they go. Further, having a mobile site means you are going to show up in more local searches to gain even more traffic. Always make sure you have the best mobile web design so it is possible to wow those who visit your site. Those who simply have the desktop website appearing on mobile devices will deter a lot of potential clients because it is difficult to navigate the full website on a mobile device. Make sure everything can be seen while holding the smartphone at a comfortable distance.

Email Marketing Grabs Attention

Emailing everyone allows you to bring the marketing to them. Email marketing should always use an opt-in list of your clients or potential clients. By opting in, they are telling you that they are happy to receive the email marketing you are about to engage in. Ask for email addresses on your site and let them know that by giving you the email address that they will receive correspondence from you. When writing the emails do not use overt sales tactics. Instead, use the chance to inform your public about what is going on with your company and what you have to offer them. Always offer a call to action in which you provide a link back to the main site.

By using social media, a mobile website and email marketing, you can grab the attention of your clients and maintain it longer. Make sure you are using the right tactics and you will watch as your company and your bottom line continues to grow.

Free book: Jump Start HTML5 Basics

Grab a free copy of one our latest ebooks! Packed with hints and tips on HTML5's most powerful new features.