Looking at Shift Logos

The Shift logo style’s roots lie in print rather than web design and they appear as transparent overlays of color. The shift look appears as letters or objects in RGB or CMYK, appearing as though they are misregistered or printed incorrectly. These logos tend to have limited colors and a very clean look despite the overlapping layers. In the case using pastel colors, the logos look gentle and peaceful, while the logos using reds and dark pinks have a 3D quality about them. That is 3D without wearing 3D glasses.

While the images in logos are obviously static, the shift look gives them a sense of movement or motion which is eye-catching. On first glance these identities look like several elements blending into one, or conversely, one element breaking into several pieces.

So for your design inspiration and visual enjoyment, let’s have a look at a few examples to see what makes these logos unique yet fit into a category.

Mosquito

Mosquito by Jarsson

doublevision

Double Vision by Jgarnerdesign

offset

Offset Design and Illustration Conference

onejournal

One Journal Square by Emily Schwartzman

ArterieurShapes

Arterieur and Shapes by Anna Kovecses

delice

Delice by Alex Tass

illustionstudio

Illusion Studio by Adrian Knopik

CastlePrint

Castle Print by Sean O’Grady

Escape

Escape by Bojan Stefanovic

What do you think of these logo designs? Have you seen other logos that you like featuring the “shift” look?

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  • JK

    Also known as chromostereopsis, nice :)

  • http://robertwhyte.com Robert Whyte

    Inspiring! I’m looking for new logo ideas for myself now.

  • http://www.debcom-software.com Web Developer India

    Nice information about the shift logo design. I will try these already. Definitely recommend to my friends.

    Thanks for the inbfo. 

  • Mark

    Hmm… I’d say the shift principle you speak of only applies to half of the logos shown here, but I guess you need to make up numbers somehow.

    Delice = illegible. Which is always handy for a company! 

    Sorry, I’ll try to be more positive next time.

  • http://www.proganica.com Syd Salmon

    The CastlePrint design is cool. Overall, these designs are are better suited for companies that live online and rarely send physical documents. Just try faxing or photocopying those logos. Even worse, viewing them on low resolution screens. Another options is to have a version of the logo that stands up to the abuses of old business technology.

  • Mark

    Agreed Syd, it’d be hilarious to see the Castle Print logo come out of a fax – one big lump of black ink… totally on brand! 

    I would imagine that all of these logos lose their idea of overlapping colours as soon as they are created just in black. Greyscale tones would work I guess, but that really isn’t the point. 

    Still, I’m sure they look pretty sat in the respective portfolios of those who created them – and isn’t that the whole point? ;)

  • http://www.modred.co.uk Scott

    When working in newspaper printing, we spent a lot of time correcting this effect… but it looks great in a logo! It only seems to look good using certain colours though, like blue & red.

  • http://www.offsetprintingtechnology.com Printer

    This is a great idea.We print for a few company who have similar logo misregistration of CMYK colors and
    that looks really nice.