Logo Design Trends: The Rainbow

Recently on Design Festival I posted about Cubism as a trend in logo design, over on SitePoint you can see some earlier posts I wrote about Pixels and The Shift as trends in logo design, but today I’m continuing with a look at the use of the rainbow, or rainbow colors in identities.

When I’m teaching logo design in the classroom, one of the “tests” I ask my students to do is to check that their logo designs work in black and white. If they find their logo suffers or becomes unrecognizable because of the lack of color, it’s generally a case of going back to the drawing board. One of the reasons we do this test is to see if the logo will work when used in media other than web or television. A logo may be used in black and white news print or as a single color embroidery for example.

Having said all that, we are living more and more in an RGB world, rather than the print world of CMYK. Multicolor identities have become very popular. Using rainbow colors in symbols allows a minimal, often simplistic design to appear as a vibrant feast of color. Color as we know is a great way to grab attention and this is why this trend is popular with designers. Rainbows, or scales of color bleeding into each other can convey a freshness and sense of movement which is not apparent with a single color.

So here’s a small compilation of logos using vibrant rainbow colors for your viewing pleasure and inspiration. These logos come from logo pond, creattica and behance – all great sources of design inspiration.

24Seven

24Seven

Vivid Ways

vividways

Autentika

Autentika

Autentika2

Cancer Therapies

CancerTherapies

Star Creative

StarCreative

Chili Con Color

ChiliConColor

Smooth Festival

SmoothFestival

Dotfish

dotfishm

Our Society

OS_Logo

Mi Creative Studio

mi_small

Papeterie Haute-Ville

Papeterie_Haute-Ville

Papeterie_Haute-Ville

What do you think about these logos? Do you like them? Do any of them stand out for you or do the rainbow colored symbols make them all look generic?

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  • John Doe

    nice logos :) i really liked chilicon’s idea…

  • http://www.conceptfusion.co.nz Conceptfusion

    Autentika are pretty damn thorough with their logo guidelines! Going so far as to specify the intermediate steps on the gradient… that’s attention to detail!

  • Elliot Birch

    Would be great if Design Festival could publish a tutorial on how to do logos like these!

  • http://twitter.com/syrusesaw syrusesaw

    I like these logos. I think they all exhibit a unique quality that compliments the titles of each example. I’m impressed by the wide variety of designs demonstrated using the rainbow of colors.

  • http://twitter.com/gennath Gennath Cacston

    Ah nice! Thanks for putting these logo examples together… rather inspirational :)

  • scottdaris

    A couple are brilliant and the rest are just meaningless eye-candy. But all of them sure do look gay.

    • elliotbirch

      @scottdaris – Can you explain what makes the brilliant ones brilliant and some others meaningless eye candy?

  • http://twitter.com/culturengine Andrew McPhee

    The Dotfish logo stands out the most as a design concept. It is very literal, but it works. It’s a shame the type treatment hasn’t had the same love/attention as the icon though.

  • http://twitter.com/funkfab Fabrizio M

    I think they all look good on screen, but I´m not sure how good would any of these look on other media, (try embroidering the “our society” one). On the other hand they all look trendy.

  • http://twitter.com/malcolmcgraham malcolmcgraham

    multi-colours add to printing costs but if you can swallow that they can work well. It is however much cheaper to print things like proposals, invoices, etc in B&W so most companies need to consider this boring practical matter as well.

  • amzie

    I really like them. I am a beginner at web design Id like to crop out a piece of the logos made above can i do that, or is that cheating ;)

    • john

      No its not cheating.

      But its illegal.. you see logos are copyrighted material created by a talented designer.. you would be breaking the law. Think of it as taking parts of music, lyrics or artpieces.. graphic design works the same way.

  • http://www.endless-loving.com Sebastian Schimpf

    Great Logos. I love colorful creations. :)