Product Overview

The Web Site Revenue Maximizer

Table Of Contents

0. Preface
   • Who Should Read This Kit?
   • What’s In This Kit?
   • This Book’s Web Site
     • The SitePoint Forums
     • The SitePoint Newsletters
   • Your Feedback
   • Acknowledgments
1. Chapter 1. Overview
   • The Types of Web Sites
     • Content Web Sites
     • Community Web Sites
     • Ecommerce Web Sites
   • Generating Revenues
     • Selling Products and Services
     • Selling Ad Space
     • Promoting Affiliate Businesses
   • Summary
2. Chapter 2. Planning
   • Taking a Niche Approach
     • Finding Your Niche
     • Identifying Niche Potential
   • Conducting Competitive Research
     • Creating a Competitive Framework
     • Researching Competition on Your Keywords
     • Plotting the Competition on a Positioning Matrix
   • Conducting Keyword Research
     • Generating a Keyword List
     • Refining Your Keyword List
   • Profiling Your Audience
   • Business Planning
     • Common Revenue Models
     • Selecting a Revenue Model
     • Predicting Your Site’s Revenue Potential
     • Predicting Your Site’s Costs
   • Summary
3. Chapter 3. Legal Issues
   • Introducing Copyright
     • What Is Copyright?
     • What Is Fair Use?
     • What Is the Public Domain?
   • Your Site: Your Copyrights
     • Registering Your Copyright
     • Infringements of Your Copyrights
     • Enforcing Your Copyright
   • Your Site: Others’ Rights
     • Preparing to Stay Legal
     • Keeping it Legal
     • Creating a Site Use Agreement
     • The DCMA, OCILLA, and User-contributed Content
   • Contracts in Brief
   • Summary
4. Chapter 4. Construction
   • Finding a Domain Name
     • Demystifying Domains
     • Choosing a Domain
     • Registering Your Domain
   • Planning and Procuring Content
     • Defining “Good” Content
     • Content Planning
     • Procuring Content
   • Building Your Site
     • Building Your Own Site
     • Paying Someone to Build Your Site
   • Finding a Web Host
     • Hosting Basics
     • Finding a Good Host
   • Summary
5. Chapter 5. Building Traffic
   • Optimizing for Search Engines
     • How Search Engines Work
     • Search Engine Optimization
   • Building Links to Your Site
     • Defining “Quality Links”
     • Obtaining Incoming Links
   • Enabling Direct Navigation
     • Creating a Memorable Domain
     • Registering Typo Domains
     • Using Expired Domains
   • Creating a Pay-per-click Campaign
     • Calculating ROI
     • Organizing PPC Advertising
     • Writing PPC Ad Copy
     • Creating Landing Pages
     • PPC and Placement Targeting
   • Advertising with Affiliates
     • Organizing an Affiliate Marketing System
     • Creating Affiliate Promotions
     • Attracting Affiliates
   • Promoting Your Web Site Offline
     • Generating Word of Mouth
     • Promoting in Print
     • Networking and Event Sponsorship
     • Advertising Through Local Media
   • Strategizing for Repeat Traffic
     • Sending Newsletters
     • Adding Forums
     • Syndicating Content
     • Considering Other Strategies
   • Summary
6. Chapter 6. Monetizing Your Content
   • Advertising Networks 101
     • Types of Advertising Networks
     • Advertisement Formats
   • Creating and Planning Ad Inventory
     • Ad Planning Preliminaries
     • Planning Ad Inventory
   • Selling Ad Inventory
     • Choosing Ad Networks
     • Selling Your Inventory Through Networks
     • Selling Your Own Ad Inventory
   • Optimizing Your Site for Ad Revenue
     • Ad Placement
     • Ad Design and Integration
     • Section Targeting
     • Other Offerings
     • Using Channels
   • Publisher Pitfalls
     • The Network Declines Your Application to Join
     • You Expect Successfully Monetizing Your Content to Be Easy
     • Some Inventory Remains Unsold
     • The Network Bans You From its Service
     • You Don’t Receive Your Earnings
   • Other Monetizing Practices
     • PPC Arbitrage
     • Hard Text Link Sales
     • Pay Per Post Blogging
   • Summary
7. Chapter 7. Affiliate Marketing
   • Affiliate Marketing 101
     • How Affiliate Networks Operate
     • Beyond Affiliate Networks
   • Monetizing a Site with Affiliate Marketing
     • Monetizing an Existing Site
     • Creating a Monetized Site: An Alternative Approach
   • Optimizing Your Site for Affiliate Sales
     • Preselling Affiliate Products
     • Using PPC to Drive Affiliate Sales
     • Organic Search Optimization … and More
   • Affiliate Issues
     • You’re Accused of Affiliate Spamming
     • The Program Isn’t Tracking Your Generated Sales Properly
   • Summary
8. Chapter 8. Selling Products Online
   • Ecommerce Basics
     • Choosing a Product or Service
     • The Ecommerce Process
     • Payment Processing: Your Options
     • Your Online Store and Shopping Cart
     • Your Merchant Account
     • Your Payment Gateway and Processor
   • Avoiding Fraud and Reducing Chargebacks
     • Customer Information Requirements
     • Minimizing Chargeback Risk
     • Detecting Fraudulent Transaction Attempts
   • Fulfilling Online Orders
     • Downloading Products
     • Shipping Products
     • Drop-shipping Products
   • Building Credibility
     • Publishing Physical Address and Phone Details
     • Including Product Shots and Descriptions
     • Presenting Customer Testimonials
     • Providing Product Trials and Samples
     • Offering Guarantees
     • Publishing Terms of Use, Privacy, and Conditions of Sale
     • Considering Design Quality
     • Prioritizing Usability and Add-on Technology
     • Customer Service and Support
   • Summary
9. Chapter 9. Web Site Measurement and Analysis
   • Common Metrics Explained
   • Choosing a Metrics Package for Your Site
   • Understanding Your Site Statistics
     • Trends: the Big Picture
     • Drilling Down to the Detail
   • Using Your Statistics to Improve Your Site
   • Summary
10. Chapter 10. Flipping Web Sites for Profit
    • Site Flipping Demystified
    • Buying a Site
      • Finding Sites to Purchase
      • Assessing Sites for Investment
      • Negotiating the Sale
      • Transacting the Sale
    • Adding Value
      • Rejigging Ad Space and Sizes
      • Implementing Advertising and Affiliate Programs
      • Updating the Design
      • Optimizing the Site for Search Engines
      • Improving Member Communications
      • Other Options
    • Selling a Site
      • Preparing to Sell
      • Listing Your Site
      • Getting the Best Price
    • Summary
11. Appendix A. Reviews
    • Advertising Networks
      • Burst Media
      • Casale Media
      • CPX Interactive
      • Google AdSense
      • Tribal Fusion
      • ValueClick Media
      • Yahoo Publisher Network (YPN)
    • Advertising Solutions
      • AdvertPro
      • BanManPro
      • OpenAds
      • MOJO Publisher
      • RMX Direct
    • Affiliate Networks
      • Advertising.com
      • AzoogleAds
      • Commission Junction (CJ)
      • TradeDoubler
      • Amazon
    • Blog Solutions and Content Management Tools
      • Movable Type
      • Textpattern
      • Wordpress
      • Blogger
      • LiveJournal
      • TypePad
      • Wordpress.com
    • Content Management Systems
      • Drupal
      • Etomite
      • eZ publish
      • Joomla
      • Typo3
    • Domain Registrars
    • Forum Software
      • Invision Power Board (IPB)
      • phpBB
      • PunBB
      • Simple Machines Forum (SMF)
      • Vanilla
      • vBulletin
    • Pay-per-click Search Engine Tools
      • Ask
      • Google
      • Miva
      • Yahoo
      • MSN
    • Traffic Analysis Tools
      • Analog
      • AWStats
      • eWebCounter
      • Google Analytics
      • Mint
      • Webalizer
      • W3Counter
12. Appendix B. Site Flipping Resources
13. Glossary
14. Index