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The Web Site Revenue Maximizer

Index

A

A/B testing, (Testing Landing Pages)

accounts (see merchant accounts)

ad blindness, (Choosing Ad Formats)

ad copy

pay-per-click, (Writing PPC Ad Copy)

ad exchanges, (Advertising Networks 101)

ad inventories

planning, (Creating and Planning Ad Inventory)

ad networks

application declined, (The Network Declines Your Application to Join)
banned from, (The Network Bans You From its Service)
collecting earnings from, (You Don’t Receive Your Earnings)

ad revenue

optimizing web sites for, (Optimizing Your Site for Ad Revenue)

ad space

selling, (Selling Ad Space)

add-on technology

using, (Prioritizing Usability and Add-on Technology)

addresses

publishing, (Publishing Physical Address and Phone Details)

ads

space and size, (Rejigging Ad Space and Sizes)

AdSapient, (How Will You Serve the Ads?)

AdSense (see Google AdSense)

advertisers

providing information to, (Providing Information to Advertisers)

advertising

software for calculating CTR, (Advertising Solutions)

advertising networks

about, (Advertising Networks 101)
list of, (Advertising Networks)

advertising sales, (Common Revenue Models)

Advertising.com, (Advertising.com)

AdvertPro, (AdvertPro)

affiliate arbitrage, (Using PPC to Drive Affiliate Sales)

affiliate businesses

promoting, (Promoting Affiliate Businesses)

affiliate marketing, (Affiliate Marketing)

about, (Affiliate Marketing 101)
issues, (Affiliate Issues)
monetizing web sites, (Monetizing a Site with Affiliate Marketing)
web site optimization, (Optimizing Your Site for Affiliate Sales)

affiliate networks

assessing, (Assessing Affiliate Programs: Finding a Product)
choosing, (Choosing Affiliate Networks, Businesses, and Products)
list of, (Affiliate Networks)

affiliate spamming

about, (You’re Accused of Affiliate Spamming)

affiliates

advertising with, (Advertising with Affiliates)

agreements (see contracts; site use agreements)

Alexa ranking tool, (Using Research and Assessment Tools), (Site Flipping Resources)

alt attributes

optimizing, (Optimizing alt Attributes)

Amazon, (Amazon)

Analog, (Analog)

applications

to ad networks, (The Network Declines Your Application to Join)

articles

content, (Creating Affiliate Promotions)
submitting, (Submitting Articles)

Ask, (Ask)

assessing

web sites for investment, (Assessing Sites for Investment)

assignment

copyright, (Keeping it Legal)

attributes (see alt attributes)

auctions

web sites, (Setting the Duration of the Auction)

audience, (Finding Your Niche)

keyword research, (Generating a Keyword List)
profiling, (Profiling Your Audience)

Australian Copyright Council, (Infringements of Your Copyrights)

authentication certificates, (The Ecommerce Process)

AWStats, (AWStats)

AzoogleAds, (AzoogleAds)

B

back orders

drop-shipping, (Drop-shipping Products)

backlinks, (Building Links to Your Site), (Submitting Articles)

BanManPro, (BanManPro)

banner ads, (Creating Affiliate Promotions)

BizBuySell, (Finding Sites to Purchase)

BizMP, (Finding Sites to Purchase)

blind drop-shipping, (Drop-shipping Products)

blind networks

defined, (Types of Advertising Networks)

Blogger, (Blogger)

blogs, (Acknowledgments)

(see also PPP blogging)
software for, (Blog Solutions and Content Management Tools)
using, (Using Forum and Newsgroup Signatures)

body copy, (Optimizing Page Copy)

bounce rate, (Common Metrics Explained)

Broadbandguide.co.uk example, (Creating the Site, Joining the Program, and Optimizing)

Burst Media, (Burst Media)

business planning (see planning)

buying, (Acknowledgments)

(see also procuring; sourcing)
advertising, (Attracting Affiliates)
domains, (Registering Your Domain)
web sites, (Buying a Site)

C

calls to action, (Optimizing Page Copy)

Canadian IPO web site, (Infringements of Your Copyrights)

capacity

defined, (Contracts in Brief)

captioning text, (Optimizing Page Copy)

card present accounts, (Your Merchant Account)

Casale Media, (Casale Media)

chaining networks, (Chaining Your Networks)

channels

using, (Using Channels)

chargebacks, (Your Merchant Account)

avoiding, (Avoiding Fraud and Reducing Chargebacks)

CJ (Commission Junction), (Commission Junction (CJ))

clicks

tracking, (Creating the Site, Joining the Program, and Optimizing)

clickthrough rate (CTR)

software for calculating, (Advertising Solutions)

clickwrap agreements (see site use agreements)

colocated hosting, (Hosting Basics)

Commission Junction (CJ), (Commission Junction (CJ))

commissioning, (Acknowledgments)

(see also procuring)
content, (Commissioning Content)

community web sites, (Community Web Sites)

competence

defined, (Contracts in Brief)

competition

ads by, (Avoiding Competitors’ Ads)
researching keywords, (Researching Competition on Your Keywords)
revenue modeling, (Selecting a Revenue Model)

competition rates

keywords, (Refining Your Keyword List)

competitive research, (Conducting Competitive Research)

competitive framework, (Creating a Competitive Framework)
positioning matrix, (Plotting the Competition on a Positioning Matrix)
researching competition, (Researching Competition on Your Keywords)

conditions of sale information, (Publishing Terms of Use, Privacy, and Conditions of Sale)

consent

defined, (Contracts in Brief)

consideration

defined, (Contracts in Brief)

content, (Acknowledgments)

(see also monetizing content)
articles, (Creating Affiliate Promotions)
planning and procuring, (Planning and Procuring Content)
quality, (Researching Competition on Your Keywords)
syndicating, (Syndicating Content)
user-contributed, (The DCMA, OCILLA, and User-contributed Content)

content management systems

software for, (Blog Solutions and Content Management Tools)

content web sites, (Content Web Sites)

contracts, (Acknowledgments), (Contracts in Brief)

(see also site use agreements)

conversion rates, (Predicting Your Site’s Revenue Potential)

copy (see ad copy; page copy)

copyright, (Introducing Copyright)

about, (What Is Copyright?)
enforcing your copyright, (Enforcing Your Copyright)
fair use, (What Is Fair Use?)
infringement of your copyrights, (Infringements of Your Copyrights)
public domain, (What Is the Public Domain?)
registering, (Registering Your Copyright)

Copyscape Search, (Infringements of Your Copyrights)

cost per action (CPA)

selling ad inventory, (Choosing Between CPC, CPM, and CPA)

cost per click (CPC)

selling inventory, (Choosing Between CPC, CPM, and CPA)

cost per mille (see CPM)

costs

affiliate marketing, (Advertising with Affiliates)
predicting, (Predicting Your Site’s Costs)
web site flipping, (Site Flipping Demystified)
web site metrics software, (Choosing a Metrics Package for Your Site)

country code TLDs (CCTLD)

defined, (Types of Domain Extensions)

CPA (cost per action)

selling ad inventory, (Choosing Between CPC, CPM, and CPA)

CPA networks

defined, (Types of Advertising Networks)

CPC (cost per click)

selling inventory, (Choosing Between CPC, CPM, and CPA)

CPM (cost per mille), (Advertising Networks 101)

selling ad inventory, (Choosing Between CPC, CPM, and CPA)

CPM networks

defined, (Types of Advertising Networks)

CPX Interactive, (CPX Interactive)

creative executions, (Advertising Networks 101)

credibility

building online, (Building Credibility)

credit card fraud, (Avoiding Fraud and Reducing Chargebacks)

credit card interchanges, (The Ecommerce Process)

CTR (clickthrough rate)

software for calculating, (Advertising Solutions)

customers

information requirements, (Customer Information Requirements)
services to, (Customer Service and Support)
testimonials from, (Presenting Customer Testimonials)

D

Dart For Publishers (DFP), (How Will You Serve the Ads?)

dedicated hosting, (Hosting Basics)

deferred processing, (Your Processing Options)

demographic profiling, (Identifying a Niche)

description tag (see meta description tag)

descriptions

products, (Including Product Shots and Descriptions)

developers

web sites, (Sourcing Candidates), (Supplier Selection)

Digg, (Submitting Press Releases)

Digital Millennium Copyright Act (see DMCA)

Digital Point Forums, (Finding Sites to Purchase)

direct navigation

enabling, (Enabling Direct Navigation)

directories

submitting web sites to, (Submitting Your Site to Directories)

DMCA (Digital Millennium Copyright Act)

about, (The DCMA, OCILLA, and User-contributed Content)
enforcing copyright, (Enforcing Your Copyright)

DMOZ, (Submitting Your Site to Directories)

DNScoop, (Using Research and Assessment Tools), (Site Flipping Resources)

domain names, (Finding a Domain Name)

about, (Demystifying Domains)
choosing, (Choosing a Domain)
registering, (Registering Your Domain)

domain registrars

list of, (Domain Registrars)

domains, (Acknowledgments)

(see also public domain)
direct navigation, (Enabling Direct Navigation)

downloading

products, (Downloading Products)

drilling down

web site metrics, (Drilling Down to the Detail)

drop-shipping, (Drop-shipping Products)

products, (Drop-shipping Products)

Drupal, (Drupal)

duress

defined, (Contracts in Brief)

E

earnings (see revenue)

earnings-per-100-clicks (EPC)

affiliate marketing, (Assessing Affiliate Programs: Finding a Product)

eBay, (Finding Sites to Purchase)

ecommerce

about, (Ecommerce Basics)

ecommerce web sites, (Ecommerce Web Sites)

eCPM, (Advertising Networks 101)

electronic product sales, (Common Revenue Models)

elements (see TITLE element)

encryption, (The Ecommerce Process)

enforcing

your copyright, (Enforcing Your Copyright)

eNom, (Domain Registrars)

entry pages, (Common Metrics Explained)

EPC (earnings-per-100-clicks)

affiliate marketing, (Assessing Affiliate Programs: Finding a Product)

Etomite, (Etomite)

event sponsorship

using, (Networking and Event Sponsorship)

eWebCounter, (eWebCounter)

exit pages, (Common Metrics Explained)

expired domains

using, (Using Expired Domains)

extensions

domain names, (Types of Domain Extensions)

eZ publish, (eZ publish)

F

fair dealing, (What Is Fair Use?)

fair use, (What Is Fair Use?)

file names (see extensions; image filenames)

Firefox Search Status extension, (Using Research and Assessment Tools)

FireFox Search Status extension, (Site Flipping Resources)

flipping web sites, (Flipping Web Sites for Profit)

about, (Site Flipping Demystified)
adding value, (Adding Value)
buying sites, (Buying a Site)
resources for, (Site Flipping Resources)
selling sites, (Selling a Site)

formats

ads, (Choosing Ad Formats)
advertisements, (Advertisement Formats)

forums

adding, (Adding Forums)
software for, (Forum Software)
using, (Using Forum and Newsgroup Signatures)

fraud

affiliate marketing, (Advertising with Affiliates)
avoiding, (Avoiding Fraud and Reducing Chargebacks)
detecting with Yahoo Site Explorer, (Using Research and Assessment Tools)
payment gateways, (Choosing a Payment Gateway and Processor)

free content, (Procuring Content)

freebies

affiliate marketing, (Offering Freebies)

friction points, (Prioritizing Usability and Add-on Technology)

G

gamevertising

defined, (Advertisement Formats)

glossary, (Glossary)

go pages (see redirects)

GoDaddy, (Domain Registrars)

good content

defined, (Defining “Good” Content)

Google, (Acknowledgments)

(see also PageRank)
A/B testing, (Testing Landing Pages)

Google AdSense, (Google AdSense)

Google AdWords Keyword Tool, (Refining Your Keyword List)

Google Analytics, (Google Analytics)

Google search engine, (Google)

Google Toolbar, (Using Research and Assessment Tools), (Site Flipping Resources)

guarantees

offering, (Offering Guarantees)

H

hard text link sales, (Hard Text Link Sales)

headings

optimizing, (Optimizing Headings)

hits, (Common Metrics Explained)

hosting

downloadable products, (Downloading Products)

hosting web sites, (Finding a Web Host)

hyphenation

domain names, (Brainstorming Domain Components)

I

identification

asking for, (Detecting Fraudulent Transaction Attempts)

image filenames

optimizing, (Optimizing Image Filenames)

images, (Creating Affiliate Promotions)

in-context links, (Defining “Quality Links”)

incoming links, (Building Links to Your Site)

indexing

web pages, (How Pages Are Stored in the Index)

information architecture, (Structural Content Planning)

information requirements

customers, (Customer Information Requirements)

infringements

of your copyrights, (Infringements of Your Copyrights)

intent

defined, (Contracts in Brief)

Internet merchant accounts, (Your Merchant Account)

inventory

unsold, (Some Inventory Remains Unsold)

inventory value, (Splitting Your Inventory)

investment

assessing web sites, (Assessing Sites for Investment)

Invision Power Board (IPB), (Invision Power Board (IPB))

J

JazzRadical.com, (Optimizing Page Copy)
Joomla, (Joomla)

K

KEI

defined, (Refining Your Keyword List)

Keyword Discovery, (Refining Your Keyword List)

keywords

affiliate marketing, (Choose Keywords Carefully)
analysis, (Common Metrics Explained)
conducting research, (Conducting Keyword Research)
domain names, (Brainstorming Domain Components)
researching, (Conducting Keyword Research), (Keyword Research: Finding a Niche)
researching competition, (Researching Competition on Your Keywords)

L

landing pages

creating, (Creating Landing Pages)

law (see legal issues)

lead generation, (Common Revenue Models)

lead tracking, (Advertising with Affiliates)

legal issues, (Legal Issues)

contracts, (Contracts in Brief)
copyright, (Introducing Copyright)
DCMA, OCILLA and user-contributed content, (The DCMA, OCILLA, and User-contributed Content)
rights of others, (Your Site: Others’ Rights)

license

copyright, (Keeping it Legal)

Lifehacker.com.au site example, (Choosing Affiliate Networks, Businesses, and Products)

link baiting, (Creating Good Content)

link building, (Researching Competition on Your Keywords)

about, (Building Links to Your Site)

link exchange, (Asking for Links)

link farms, (Defining “Quality Links”)

listing

web sites for sale, (Listing Your Site)

LiveJournal, (LiveJournal)

logos, (Creating Affiliate Promotions)

Lowter.com example, (Selling Ad Inventory)

M

Mail Order/Telephone Order (MOTO), (Your Merchant Account)

maps (see sitemaps)

marketing, (Acknowledgments)

(see also affiliate marketing)

marketplaces, (Common Revenue Models)

matrices (see positioning matrices)

media

advertising through, (Advertising Through Local Media)

meetings

with web site developers, (Meeting Candidates)

members

communication with, (Improving Member Communications)

memorable domains

creating, (Creating a Memorable Domain)

merchant accounts

about, (Your Merchant Account)
defined, (The Ecommerce Process)

merchant processors, (The Ecommerce Process)

meta data, (Researching Competition on Your Keywords)

meta description tag

optimizing, (Optimizing the Meta description Tag)

metrics

web sites, (Common Metrics Explained)

Mint, (Mint)

misrepresentation

defined, (Contracts in Brief)

Miva, (Miva)

Mojo Adserver, (How Will You Serve the Ads?)

MOJO Publisher, (MOJO Publisher)

monetizing content, (Monetizing Your Content)

advertising networks, (Advertising Networks 101)
affiliate marketing, (Monetizing a Site with Affiliate Marketing)
creating and planning ad inventories, (Creating and Planning Ad Inventory)
optimizing web sites for ad revenue, (Optimizing Your Site for Ad Revenue)
other practices, (Other Monetizing Practices)
publishers, (Publisher Pitfalls)
selling ad inventories, (Selling Ad Inventory)

Moniker, (Domain Registrars)

Movable Type, (Movable Type)

MSN, (MSN)

N

Namecheap, (Domain Registrars)

NamePros, (Finding Sites to Purchase)

navigation (see direct navigation)

negotiating

web site sale, (Negotiating the Sale)

network chaining, (Chaining Your Networks)

Network Solutions, (Domain Registrars)

networking (promotion)

using, (Networking and Event Sponsorship)

networks, (Acknowledgments)

(see also advertising networks)
affiliate marketing, (How Affiliate Networks Operate)

newsgroups

using, (Using Forum and Newsgroup Signatures)

newsletters

sending, (Sending Newsletters)

niches

about, (Taking a Niche Approach)
identifying, (Identifying a Niche)
keyword research, (Keyword Research: Finding a Niche)

notification

copyright infringement, (Enforcing Your Copyright)

O

OCILLA (Online Copyright Infringement Liability Limitation Act), (The DCMA, OCILLA, and User-contributed Content)

off-page factors, (How Pages Are Stored in the Index)

offline promotion

about, (Promoting Your Web Site Offline)

on-page factors, (How Pages Are Stored in the Index)

Online Copyright Infringement Liability Limitation Act (OCILLA), (The DCMA, OCILLA, and User-contributed Content)

online stores

about, (Your Online Store and Shopping Cart)
ecommerce process, (The Ecommerce Process)
free storefronts, (Your Online Store and Shopping Cart)

Open Directory Project (OPP), (Submitting Your Site to Directories)

OpenAds, (Acknowledgments), (OpenAds)

(see also OpenX)

opening sentences, (Optimizing Page Copy)

OpenX, (Acknowledgments), (How Will You Serve the Ads?)

(see also OpenAds)

optimization, (Acknowledgments)

(see also search engine optimization)
web sites for affiliate marketing, (Optimizing Your Site for Affiliate Sales)

orders

fulfilling, (Fulfilling Online Orders)

orienting text, (Optimizing Page Copy)

Overture Keyword Selector Tool, (Refining Your Keyword List)

P

page copy

optimizing, (Optimizing Page Copy)

page design

ad inventories, (Considering Page Design)

page loads, (Common Metrics Explained)

page titles, (Researching Competition on Your Keywords)

PageRank

about, (PageRank Explained)

pages, (Acknowledgments)

(see also landing pages)
count, (Common Metrics Explained)
indexing, (How Pages Are Stored in the Index)
ranking, (Ranking Pages Based on Users’ Search)

patents, (What Is Copyright?)

paths analysis, (Common Metrics Explained)

pay per click (see PPC)

pay-per-click advertising

using, (Creating a Pay-per-click Campaign)

payment gateways

choosing, (Choosing a Payment Gateway and Processor)

payment processing, (Payment Processing: Your Options)

per-page content planning, (Per-page Content Planning)

permissions

copyright, (Keeping it Legal)

persona, (Profiling Your Audience)

phone

publishing phone numbers, (Publishing Physical Address and Phone Details)

photos (see images; shots)

phpAdsNew (see OpenAds; OpenX)

phpBB, (phpBB)

physical product sales, (Common Revenue Models)

placement

ads, (Planning Ad Placement), (Ad Placement)
targeting, (PPC and Placement Targeting)

plagiarism, (Infringements of Your Copyrights)

planning, (Planning)

ad inventories, (Creating and Planning Ad Inventory)
audience profiling, (Profiling Your Audience)
competitive research, (Conducting Competitive Research)
costs, predicting, (Predicting Your Site’s Costs)
keyword research, (Conducting Keyword Research)
niche approach, (Taking a Niche Approach)
revenue models, (Common Revenue Models)
revenue potential, (Predicting Your Site’s Revenue Potential)
web site content, (Planning and Procuring Content)
web sites, (Planning Your Site)

positioning

about, (Plotting the Competition on a Positioning Matrix)

positioning matrices

plotting the competition, (Plotting the Competition on a Positioning Matrix)

PPC (pay per click)

search engines, (Pay-per-click Search Engine Tools)

PPC advertising

affiliate marketing, (Using PPC to Drive Affiliate Sales)

PPC Arbitrage, (PPC Arbitrage)

PPC networks

defined, (Types of Advertising Networks)

PPP blogging, (Pay Per Post Blogging)

premium listings

selling web sites, (Using Premium Listings)

preselling

affiliate products, (Preselling Affiliate Products)

press releases

submitting, (Submitting Press Releases)

price

PPC ad copy, (Writing PPC Ad Copy)
selling web sites, (Getting the Best Price)
structure for payment gateways, (Choosing a Payment Gateway and Processor)

print promotion

using, (Promoting in Print)

privacy statements, (Publishing Terms of Use, Privacy, and Conditions of Sale)

private-label drop-shipping, (Drop-shipping Products)

processing

payments, (Your Payment Gateway and Processor)

procuring, (Acknowledgments)

(see also buying; sourcing)
content, (Procuring Content)

products

from affiliates, (Preselling Affiliate Products)
choosing, (Choosing Affiliate Networks, Businesses, and Products), (Choosing a Product or Service)
downloading, (Downloading Products)
drop-shipping, (Drop-shipping Products)
images and logos, (Creating Affiliate Promotions)
selling, (Selling Products and Services)
shots and descriptions, (Including Product Shots and Descriptions)
trials and samples, (Providing Product Trials and Samples)

profiling (see demographic profiling; psychographic profiling)

psychographic profiling, (Identifying a Niche)

public domain, (What Is the Public Domain?)

publishers

problems working with, (Publisher Pitfalls)

PunBB, (PunBB)

purchase decision-making process, (Identifying a Niche)

Q

qualified leads, (Components of a Good Landing Page)

quality

content, (Researching Competition on Your Keywords)
web site design, (Considering Design Quality)

quality score, (Advertising Networks 101)

R

ranking

web pages, (Ranking Pages Based on Users’ Search)

rankings, (Researching Competition on Your Keywords)

Real-time processing, (Your Processing Options)

reciprocal links, (Asking for Links)

redirects, (The Program Isn’t Tracking Your Generated Sales Properly)

referrers, (Common Metrics Explained)

Register.com, (Domain Registrars)

registering, (Acknowledgments)

(see also domain registrars)
copyright, (Registering Your Copyright)
domain names, (Registering Your Domain)

repeat traffic

strategies for, (Strategizing for Repeat Traffic)

representative networks

defined, (Types of Advertising Networks)

Request for Proposal (see RFP)

researching

keywords, (Conducting Keyword Research), (Keyword Research: Finding a Niche)
web sites, (Using Research and Assessment Tools)

reseller hosting, (Hosting Basics)

reserve price

web sites, (Setting a Reserve Price)

Return On Investment (see ROI)

returning visitors, (Common Metrics Explained)

revenue

collecting from ad networks, (You Don’t Receive Your Earnings)
generating, (Generating Revenues)
optimizing web sites for, (Optimizing Your Site for Ad Revenue)
predicting potential, (Predicting Your Site’s Revenue Potential)

revenue models

about, (Common Revenue Models)
selecting, (Selecting a Revenue Model)

reviews

affiliate marketing, (Using Testimonials and Reviews)

RFP (Request for Proposal

assessing, (Assessing Proposals)
creating, (Creating a Request for Proposal)

rights (see copyright; legal issues)

RMX Direct, (RMX Direct)

robots text file, (Researching Competition on Your Keywords)

ROI (Return On Investment)

offline promotion, (Promoting Your Web Site Offline)
pay-per-click advertising, (Calculating ROI)

RON advertising, (Deciding What to Charge)

S

sales of affiliate products, (Common Revenue Models)

samples

affiliate sales, (Using Samples)
products, (Providing Product Trials and Samples)

saturation

defined, (Researching Competition on Your Keywords)

scams

drop shipping, (Drop-shipping Products)

search box advertising, (Other Offerings)

search engine optimization

about, (Optimizing for Search Engines)
affiliate marketing, (Organic Search Optimization … and More)
link building, (Building Links to Your Site)

search engine results page (SERP), (Ranking Pages Based on Users’ Search)

search engines

PPC, (Pay-per-click Search Engine Tools)

search volumes

keywords, (Refining Your Keyword List)

second-level domains (2LDs)

defined, (Types of Domain Extensions)

section targeting, (Section Targeting)

secure certificates, (The Ecommerce Process)

secure payment gateways, (The Ecommerce Process)

secure servers, (The Ecommerce Process)

secure socket layer (SSL), (The Ecommerce Process)

security, (Acknowledgments)

(see also fraud)
downloadable products, (Downloading Products)

SEF URL (see URL)

segments, (Finding Your Niche)

selling, (Selling Products Online)

ad inventories, (Selling Ad Inventory)
ad space, (Selling Ad Space)
building credibility, (Building Credibility)
ecommerce basics, (Ecommerce Basics)
fraud and chargebacks, (Avoiding Fraud and Reducing Chargebacks)
fulfilling orders, (Fulfilling Online Orders)
products and services, (Selling Products and Services)
tracking sales, (The Program Isn’t Tracking Your Generated Sales Properly)

SEOmoz page strength tool, (Using Research and Assessment Tools)

SEOmoz Page Strength Tool, (Site Flipping Resources)

service sales, (Common Revenue Models)

servicemarks, (What Is Copyright?)

services

choosing, (Choosing a Product or Service)
selling, (Selling Products and Services)

serving ads

how to, (How Will You Serve the Ads?)

shared hosting, (Hosting Basics)

shipping

products, (Shipping Products)

shopfronts (see online stores)

shopping carts

about, (Your Online Store and Shopping Cart)
downloading products, (Downloading Products)
ecommerce process, (The Ecommerce Process)

shots, (Acknowledgments)

(see also images)
products, (Including Product Shots and Descriptions)

Simple Machines Forum (SMF), (Simple Machines Forum (SMF))

site use agreements, (Creating a Site Use Agreement)

sitemaps

optimizing, (Optimizing Sitemaps)

SitePoint Marketplace, (Finding Sites to Purchase)

SMF (Simple Machines Forum), (Simple Machines Forum (SMF))

software

ecommerce, (The Ecommerce Process)
for calculating CTR, (Advertising Solutions)
forum software, (Forum Software)
traffic analysis, (Traffic Analysis Tools)
web site metrics, (Choosing a Metrics Package for Your Site)

sourcing, (Acknowledgments)

(see also buying; procuring)
web site developers, (Sourcing Candidates)

spam, (Acknowledgments)

(see also affiliate spamming)
forums and newsgroup signatures, (Using Forum and Newsgroup Signatures)

spidering process, (The Spidering Process)

sponsorship, (Acknowledgments), (Common Revenue Models)

(see also event sponsorship)

statistics

improving web sites, (Using Your Statistics to Improve Your Site)
web site metrics, (Understanding Your Site Statistics)

stores (see online stores)

straight drop-shipping, (Drop-shipping Products)

structural content planning

about, (Structural Content Planning)

subdomains

defined, (Types of Domain Extensions)

submarkets, (Finding Your Niche)

submitting

web sites to directories, (Submitting Your Site to Directories)

subscriptions, (Common Revenue Models)

suppliers (see buying; procuring; sourcing)

support

customer, (Customer Service and Support)

syndicating content, (Syndicating Content)

T

tags (see meta description tag)

targeted networks

defined, (Types of Advertising Networks)

targeting, (Acknowledgments)

(see also section targeting)
pay-per-click advertising, (PPC and Placement Targeting)

Tell a Friend links, (Generating Word of Mouth)

terms of service, (Choosing Affiliate Networks, Businesses, and Products)

terms of use information, (Publishing Terms of Use, Privacy, and Conditions of Sale)

testimonials

affiliate marketing, (Using Testimonials and Reviews)
presenting, (Presenting Customer Testimonials)

testing (see A/B testing)

landing pages, (Testing Landing Pages)

text ads, (Creating Affiliate Promotions)

Textpattern, (Textpattern)

third-party processors, (Your Merchant Account)

Tidgulator, (Using Research and Assessment Tools), (Site Flipping Resources)

TITLE Element

optimizing, (Optimizing the TITLE Element)

titles

web pages, (Researching Competition on Your Keywords)

top-level domains (TLD)

defined, (Types of Domain Extensions)

tracking

ad campaigns, (Tracking Your Campaigns)
affiliate clicks, (Creating the Site, Joining the Program, and Optimizing)
competition keywords, (Conducting Keyword Research)
promotions, (Promoting Your Web Site Offline)
sales, (The Program Isn’t Tracking Your Generated Sales Properly)

TradeDoubler, (TradeDoubler)

trademarks, (What Is Copyright?)

domain infringements, (Brainstorming Domain Components)

traffic, (Building Traffic)

advertising with affiliates, (Advertising with Affiliates)
analysis software, (Traffic Analysis Tools)
direct navigation, (Enabling Direct Navigation)
link building, (Building Links to Your Site)
offline promotions, (Promoting Your Web Site Offline)
pay-per-click advertising, (Creating a Pay-per-click Campaign)
repeat traffic, (Strategizing for Repeat Traffic)
search engine optimization, (Optimizing for Search Engines)
sources, (Common Metrics Explained)

transacting

web site sale, (Transacting the Sale)

transactions

fraudulent, (Detecting Fraudulent Transaction Attempts)

trends

web site metrics, (Trends: the Big Picture)

trials

products, (Providing Product Trials and Samples)

Tribal Fusion, (Tribal Fusion)

TypePad, (TypePad)

typo domains, (Registering Typo Domains)

Typo3, (Typo3)

U

UK online copyright advice, (Infringements of Your Copyrights)

undue influence

defined, (Contracts in Brief)

Uniform Resource Locator (URL)

search engine friendly, (Creating Search Engine Friendly URLs)

unique selling proposition (USP)

defined, (Plotting the Competition on a Positioning Matrix)

unique visitors, (Common Metrics Explained)

unique visits, (Common Metrics Explained)

unsold inventory, (Some Inventory Remains Unsold)

URL (Uniform Resource Locator)

search engine friendly, (Creating Search Engine Friendly URLs)

usability

web site design, (Prioritizing Usability and Add-on Technology)

user location, (Common Metrics Explained)

USP (unique selling proposition)

defined, (Plotting the Competition on a Positioning Matrix)

V

value

adding to web sites, (Adding Value)
factors for web sites, (Considering the Value Factors)

ValueClick Media, (ValueClick Media)

Vanilla, (Vanilla)

vBulletin, (vBulletin)

virtual private hosting, (Hosting Basics)

virtual terminals, (Your Processing Options)

visit duration, (Common Metrics Explained)

W

W3Counter, (W3Counter)

Wayback Machine, (Using Research and Assessment Tools), (Site Flipping Resources)

web logs (see blogs; PPP blogging)

web pages (see landing pages; pages)

web sites, (Acknowledgments)

(see also community web sites; content web sites; ecommerce web sites; flipping web sites; traffic)
building, (Building Your Site)
content, (Planning and Procuring Content)
domain names, (Finding a Domain Name)
hosting services, (Finding a Web Host)
measurement and analysis, (Web Site Measurement and Analysis)
optimizing for ad revenue, (Optimizing Your Site for Ad Revenue)
optimizing for affiliate marketing, (Optimizing Your Site for Affiliate Sales)
planning, (Planning Your Site)
types of, (The Types of Web Sites)

Webalizer, (Webalizer)

WebHostingTalk, (Finding Sites to Purchase)

WebsiteBroker, (Finding Sites to Purchase)

word of mouth promotion

generating, (Generating Word of Mouth)

Wordpress, (Wordpress), (Wordpress.com)

Wordtracker, (Refining Your Keyword List)

Y

YABB SE (see Simple Machines Forum (SMF))
Yahoo Publisher Network (YPN), (Yahoo Publisher Network (YPN))
Yahoo search engine, (Yahoo)
Yahoo Site Explorer, (Using Research and Assessment Tools), (Site Flipping Resources)

About SitePoint

SitePoint specializes in publishing fun, practical and easy-to-understand content for Web professionals. Visit sitepoint.com to access our books, newsletters, articles and community forums.

Product Information

Features

Latest Update: June 2008

Easy-to-access, professional, ring-bound folder format
Packed with plenty of case studies and examples
Includes a CD-ROM brimming with templates & tools
Detailed walk-thru’s on every important aspect of web revenue

Customer Reviews

Live, unmoderated reviews from our customers, typos and all.

The kit was published in June 2008. When you want to check customers' reviews it says "This book is SO new you can still smell the ink drying! We're expecting the first reviews to start rolling in any minute now..." I am not sure about the kit but the ink definitely is not good