Product Overview

The Web Design Business Kit

Folder 1 - Manual (Table of Contents)

• Folder 1 - Manual  
• Folder 2 - Documents   
• The CD-ROM  

Part I. First Steps In Freelancing

1. Get Started

   • Why Freelance?
   • What Business Are You Really In?
   • The Right Mindset
   • Freelancing Or Small Business?
   • Good Advice And Where To Get It
   • Stepping Out On Your Own
   • Where To Next?

2. Business Planning, Research And The Competition

   • Is There A Market?
   • Benchmarking
   • Surveys
   • Do You Really Need A Business Plan?
   • Chapter Summary

3. Presentation, Perception, Perfection!

   • Do You Measure Up?
   • Perception Is Reality
   • Selling Yourself
   • Chapter Summary

4. Take The Plunge

   • Starting The Business
   • Ten Things To Do Right Now
   • Preparing For Tomorrow
   • What Not To Do
   • Facing Rejection
   • Secrets To Success
   • Chapter Summary

5. Pitch, Quote, And Win Your First Client

   • Getting Down And Dirty
   • The Needs Analysis
   • The Hidden Agenda
   • The Pitch
   • The Competition
   • What Should You Charge?
   • Chapter Summary

II. Establish Your Business

6. Market Your Business

   • Do Something!
   • Advertising, Promotion And Public Relations
   • A Plan Of Action
   • Chapter Summary

7. Develop Your Unique Advantage

   • First Steps In Identifying Your USP
   • Putting Your Competitive Advantage Into Action
   • Build Your Competitive Advantage Into Everything You Do
   • Your Own Secret Weapon
   • Chapter Summary

8. Hone Your Sales Skills

   • The Beginning
   • The Reasons
   • The Pitch
   • The Finish
   • Chapter Summary

9. Provide Excellent Client Service

   • What Clients Really Want
   • Excellent Client Care
   • The Value Of Your Client
   • The Benefits Of Great Customer Service
   • Chapter Summary

III. Run Your Business

10. Manage Web Projects

    • Project Management
    • Project Assessment
    • Managing Multiple Projects
    • Working With Time frames
    • Keeping Track-Getting Organized!
    • Project Evaluation
    • Chapter Summary

11. Handle Client Complaints

    • Why You Must Love Complaining Clients
    • What To Do When The Complaint Comes In
    • Don’t Wait For Complaints
    • When To Say "Sorry"
    • When The Blame Falls On You
    • Providing Distinctive Service
    • Chapter Summary

12. Make Repeat, Add-On And Large Sales

    • Repeat. I Say, Repeat
    • Add-On Sales
    • Upselling-Is It For You?
    • How To Catch A Big Fish
    • Let’s Measure
    • Chapter Summary

IV. Expand Your Business

13. Prepare For Expansion

    • So, You Want To Be Big
    • Laying the Foundations
    • First Steps To Being Big
    • Money Matters
    • Chapter Summary

14. Manage Expansion

    • What Do The Big Operators Do Differently?
    • Management Principles Matter!
    • Avoiding The Pitfalls-Top Ten Tips
    • The Three Easiest Ways To Speed Growth
    • Chapter Summary

15. How To Expand: Staff, Office Space And Budgets

    • The Impact Of Growth
    • Chapter Summary

V. Look To The Future

16. Tips To Live By

    • Marketing Tips
    • Reaching Your Target Market
    • The Team
    • Money Matters
    • Client Relations
    • Doing Business
    • About You

17. Practical Applications

    • Making A Fortune From A Fifty Cent Map Background
    • The $15,000 Lunch! Networking For Success
    • Christmas Cheer-And Why You Should Be Sober When You Talk With Clients!
    • The Concept Of Free Speech
    • Why To Keep In Touch With People Who Say "No"
    • Why Referred Prospects Are The Best Clients
    • How To Buy A Housewarming Gift In One Easy Step
    • Newspapers-A Great Way To Advertise
    • Just Call Me Mr. Nice Guy
    • We Made The Perfect Pitch
    • Chapter Summary

18. Case Studies: Other Businesses In Action

    • Start Small, Get Big, And Snag Huge Clients Along The Way
    • From Struggle To Success: Walmac Interactive
    • Seven Keys To Success In A Volatile Market
    • In Business, Five Minds Are Better Than One
    • How To Expand-Without Offices Or Staff!
    • Win New Web Design Clients Through Direct Mail
    • Community Portal Boosts Web Design Sales
    • Building A Business-Twice!
    • Get Web Design Clients On Retainer
    • Index

View Folder 2 - Documents (Table of Contents)

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