Product Overview

Hooray! A new and improved edition on this book is now available!

The 1st edition of The Web Design Business Kit was a fine book but we replaced it with a new and updated edition in August 2007.

However, if you do happen to own a copy of 'The Web Design Business Kit - 1st edition' you may still be interested in:

The Web Design Business Kit

Index Listing

A

accountants, Accountants
add-on sales (see sales, add-on)
appearance, Personal Presentation, How Do Other People See You?
articles, writing, Easy Way #2: Write Articles And Submit Them To Industry Magazines
ask for the business, Step 12: Ask For The Job, Ask For The Business, Doing Business
assets, current, 3. The Balance Sheet
assets, fixed, 3. The Balance Sheet
awards, Easy Way #3: Enter Awards

B

balance sheet, 3. The Balance Sheet
bankers, Bankers
benchmarking, Benchmarking, Ten Things To Do Right Now
competitors, Benchmarking Within Your Own Industry
(see also competitors)
successful businesses, Benchmarking
benefits
focus on, Be Benefit-Focused
quantifying, Step 6: State The Benefits Of Your Proposal, Tactic 1: Quantify The Benefits , Doing Business
big fish, catching (see landing big clients)
borrowing money, Good Managers Borrow Money When They Don't Need It
breakeven analysis, 1. The Breakeven Analysis, Money Matters
budgets, Good Managers Understand The Financials
client project, The Needs Analysis
for expansion, The Financial Impact Of Expansion
business card, Presenting Yourself
business management, The Bigger Picture , Ten Things To Do Right Now, First Steps To Being Big, Focusing On Making Money , What Do The Big Operators Do Differently?, Management Principles Matter!
managerial traits, Management Principles Matter!
business mentors, Other Business People
business plan, Do You Really Need A Business Plan?
(see also planning, business)
foundations of, Do You Really Need A Business Plan?, The Basis Of A Good Plan
buy signals, Step 11: Look For Buy Signals, Getting To The Decision Maker

C

cashflow, Money Matters, 3. Get Money In, Money Matters
balance payment, The Balance
cash out, Cash Out
deposit payment, The Deposit
cashflow forecast, 2. The Cashflow Forecast
and project management, Quoting
charging (see rate setting)
client contact, Ten Things To Do Right Now, Tactic 5: Keep In Touch, What Does Your Client Really, Really Want?, Client Relations, Key #5: Have Patience, Don't Burn Bridges, And Keep In Touch
action plan for, Weapon #2: Contact—A Plan of Action
frequency, Weapon #2: Contact—A Plan of Action
revenue potential, The Value Of Your Client
system for, System 2: The Follow-Up, System 5: Client Maintenance
client database, Develop A Client Database, Client Relations, Action
client management, Don't Ever Lose Control Of The Client
client meetings, The Needs Analysis, Step 4: Follow An Agenda, Tactic 6: Treat Them Right
client motivations to buy, The Hidden Agenda
client research, The Process For Success
(see also research, clients)
client rewards, Ten Things To Do Right Now, Tactic 7: A Token Of Our Appreciation, Weapon #1: Rewards, Client Relations-Client Relations, Background
clients, motivations for purchase, The Reasons
cold calling, Cold Calling, Cold Call Rejection Can Pay Off Big!
(see also warm calling)
communications
and project management, Planning Team Communications
competitive advantage, Your Competitive Advantage
(see also unique selling proposition)
customer service and, Your Competitive Advantage
implementation of, Putting Your Competitive Advantage Into Action, Build Your Competitive Advantage Into Everything You Do
competitor research, Is There A Market?, Benchmarking Within Your Own Industry, Competitor Information, Your Competitive Advantage, Success In The Long Term
competitors, praising, Tactic 3: Praise Your Competitors
complaints, Handle Client Complaints, Client Relations
and customer service, Fix It—Quick!
asking for, Don't Wait For Complaints
resolution, The Complaints Checklist
revenue potential, Don't Wait For Complaints
taking the blame, When The Blame Falls On You
the benefits of, Why You Must Love Complaining Clients
contracts (see solicitors)
CPM, Analyze The CPM
credibility, establishing, Establishing Your Credibility, Use Testimonials And PR, Credibility, Establishing Credibility
culture, Culture, The Team
customer service, Tactic 6: Treat Them Right, What Clients Really Want, The Value Of Your Client
aggressive clients, On The War Path
competitive advantage, Providing Distinctive Service
perception of, The Benefits Of Great Customer Service
quality, Providing Distinctive Service
reduced costs, Reduced Costs
referrals, Exceeding Expectations Pays
revenue potential, The Benefits Of Great Customer Service
saying “sorry”, When To Say “Sorry”
when the client is wrong, What If They're Wrong?

D

deadlines (see time frames)
delegation, Don't Try To Do Everything Yourself, Delegate, Delegating Tasks, You Need To Know Your Capabilities, Filling The Gaps, Getting Others To Do The Work
differentiation from competitors, Step 7: Demonstrate Why And How You’re Different From The Competition , Standing Out—Your Options, Differentiation, And The Power Of PR, Marketing Tips
on price, Standing Out—Your Options
on service, Standing Out—Your Options
documentation
and project management, Documentation
due diligence, Starting The Business

E

exit strategy, Start At The End
expense management, Managing Expenses, 1. Keep Costs Down, Money Matters

F

financial planning, Expenses And Eventualities
(see also planning, financial)
financial reporting, importance of, Good Managers Understand The Financials
finding work, Ten Things To Do Right Now
(see also marketing)
online marketplaces, Freelance Exchanges—Cheap Leads
public speaking, Action
firing (see staff, firing)
fixed costs, 1. The Breakeven Analysis
free site, Providing Free Samples Of Your Work, Community Portal Boosts Web Design Sales
freelancing, Freelancing Or Small Business?

G

goals, Your Own Secret Weapon, You Need A Plan
setting, Identify Your Goal , A Goal
government contracts, Keep Your Eyes And Ears Open, Landing The Big Clients
growth, The Three Easiest Ways To Speed Growth
guarantees, Tactic 4: Offer A 100% Money-Back Guarantee—No Questions Asked, Guarantees, Fix It—Quick!, Doing Business

H

health, Health
hiring (see staff, hiring)
home office (see office)

I

image
communication skills, Communication Skills
grooming, Personal Grooming
impact on sales, Selling Yourself
perception of, Perception Is Reality, How Do Other People See You?
presentation, Personal Presentation, Presenting Yourself
projection of, How Do Other People See You?, Projecting An Image Of Success , Aiding A Positive Perception, Establishing Your Credibility
the elements of, Do You Measure Up?
Intellectual Property, The Value Of Your IP
invoicing, Don't Put Off Invoicing

L

landing big clients, How To Catch A Big Fish, Background
(see also finding work)
networking, Finding The Big Fish
presenting yourself, A Foot In The Door
pricing, What Should You Charge?
the pitch, Pitch To The Big Fish
leadership, You Need A Leader
lease (see office, lease)
legal (see solicitors)
leveraging, Learning To Leverage-Leveraging What You Have, Leveraging What You Have
liabilities, current, 3. The Balance Sheet
liabilities, fixed, 3. The Balance Sheet
loan (see borrowing money)

M

maintenance contract, The Value Of Your Client
maintenance contracts, Ten Things To Do Right Now, Your Competitive Advantage, The WebProjects Strategy
manners, Communication Skills, Excellent Client Care, Client Relations
market research, Is There A Market?
assessment criteria, Is There A Market?
market demand, Is There A Market?
marketing, Market Your Business
budget, Stick To Your Budget
direct mail, Background, Direct Mail—Letters That Stand Out
direct mail campaigns, Win New Web Design Clients Through Direct Mail
magazine ads, Magazine Ads—Lots of Leads ... And Some Conversions!
message, Your Marketing Message
niche, Niche Marketing—It's A Classic!
strategy, Your Marketing Strategy
target audience, Narrowing The Field
target audience profiling, Defining Your Market—And How To Reach It
targeted campaign, The Perfect Lead
marketing consultants, Marketing Consultants
McDonald's™, Benchmarking
measure, Doing Business
measurement, Let's Measure
of costs, Get Serious About Costs
of marketing efforts, Why Your Marketing Should Be Very, Very Cheap
of marketing strategy effectiveness, Measurement
of Return On Investment, Don't Neglect To Measure ROI
media plan, Easy Way #1: Commence A Media Plan
media release, Ten Things To Do Right Now, Top Ten Tips For Your Media Release
distribution of, How To Distribute Your Release
follow-up, The Release Has Been Run! What Now?
writing a, Contents Of A Media Release
mentor, Doing Business
motivation
of team members, Managing Multiple Relationships

N

needs analysis, The Process For Success, The Needs Analysis, Spending Time With Your Prospect, Pitching To Perfection, A Different Approach To Selling
(see also systems, needs analysis)
client questionnaire, The Needs Analysis
conducting, Conducting The Needs Analysis
networking, Ten Things To Do Right Now, Networking , Leveraging What You Have, Reaching Your Target Market , Background
(see also finding work)

O

objections
anticipating, Step 9: Anticipate Questions And Objections
appropriate comebacks, Objections
handling of, Objections
raising your own, Raising Your Own Objections
office, Find An Office
lease, The Lease
location, Location, Location, Location-Types Of Office Locations, Types Of Office Locations
rent expense, A Cost Comparison
setting up, Save On Office Space
outsourcing, Delivering Extra Services, The Importance Of Skills Analysis

P

people, People
personnel (see staff)
pitch
honing the, The Pitch
importance of price, The "P" Word
(see also rate setting)
presentation of, The Pitch
pricing options, Multiple Prices And Solutions
(see also rate setting)
the process, The Process For Success
planning
business, Plan To Achieve, Ten Things To Do Right Now, Make A Plan
(see also business plan)
marketing, A Plan Of Action
operational, An Operational Plan
sales, Ten Things To Do Right Now
PR (see public relations)
prequalification, Prequalification Is Key, The Practice Of Sales
press release (see media release)
prioritizing
and project management, Setting Priorities
problems (business), Good Managers Embrace Business Problems
productivity, Productivity, Get Organized For Expansion
professional advice, Good Advice And Where To Get It, Starting The Business
project management, Project Management 101
multiple projects, Managing Multiple Projects
risk analysis, Risk Analysis
promotion (see marketing)
proposal, System 3: Compiling The Proposal, Pitching To Perfection, Key #6: When You Have A Very Solid Lead, Spend Time On The Proposal
presentation of, System 4: Presenting The Proposal
public relations, Public Relations, A Public Relations Primer, Reaching Your Target Market
agency, using an, Is There An Advantage In Using A PR Agency?

Q

quoting, Quoting
(see also rate setting)

R

rate setting, What Should You Charge?
competition pricing model, Competition Pricing
for larger clients, What Should You Charge?
formula model, The Pricing Formula
market demand model, Market Demand Pricing
value model, The Best (And Only) Way To Charge
referrals, Referrals, Background, Key #3: Use Existing Or Past Contacts To Gain New Business
rejection
addressing client concerns, Rejection
facing, What Makes You Think You’ll Succeed?, Don't Let Rejection Get To You, Facing Rejection
handling, Background
letter of thanks, Tactic 5: Keep In Touch, Background
repeat sales (see sales, repeat)
reporting
and project management, Reporting
risk, perceived, Tactic 4: Offer A 100% Money-Back Guarantee—No Questions Asked, Expertise, Credibility, The Finish, Establishing Credibility, Guarantees, Fix It—Quick!

S

sales, Pitch, Quote, And Win Your First Client, Hone Your Sales Skills, Money Matters
add-on, Ten Things To Do Right Now, Make Add-On Sales, Add-On Sales
finding opportunities, Looking For Add-On Opportunities
making the sale, Making The Add-On Sale
timing of offer, Any Time's A Good Time To Add-On
bundled services, Increasing Add-On Sales By Bundling Services
how to sell, Making The Sale
improving your strike rate, The Practice Of Sales
philosophy, The Beginning, Selling Solutions
planning, Sales
(see also planning, sales)
process, Making The Sale
prospecting, Put Yourself On A Fast Track To Sales, Getting Down And Dirty, Finding Prospects: What Works, And Why
referrals, Getting Down And Dirty, Focus On Referred Prospects
repeat, Repeat. I Say, Repeat, The Key To Repeat Sales
upselling, Upselling—Is It For You?, Upselling In Practice
scheduling, Working With Time Frames
(see also time frames)
resources, Quoting, Accounting For The Human Factor
scope creep, Project Management 101
self-belief, What Makes You Think You’ll Succeed?, Secrets To Success , Your Own Secret Weapon, Don't Underestimate Your Own Abilities, 5. Remove Every Negative Influence
skills analysis, The Importance Of Skills Analysis
small business, owning, Freelancing Or Small Business?
solicitors, Solicitors
staff, 2. Get The Right Team, The Team
firing, Firing
freelancers, Freelancers And Subcontractors
(see also outsourcing)
hiring, Hiring
choosing a candidate, Decision Time
desirable traits, What Should You Look For In A Potential Employee?
finding candidates, Finding Candidates
interviews, How Can You Get The Truth During The Assessment Phase?, Who Really Should Do The Interviews?
subcontractors, Hiring New Subcontractors, Comparing Apples To Apples, Expansion—Virtually
trial period, The Trial Period
motivation, Motivate Your Team
subcontractors
briefing, Briefing The Subcontractor
(see also staff, subcontractors)
managing, Time frames And Price—Critical To Subcontracting
(see also staff, subcontractors)
success, secrets of, Secrets To Success
suppliers, Tactic 8: Not Just Clients!, The Importance Of Skills Analysis, Valuing Your Business Partners
surveys, Surveys, Defining Your Market—And How To Reach It, Reaching Your Target Market
creating, Put Your Name In Print
use in business, Surveys
SWOT analysis, A SWOT Analysis
systems, Systems, Working Smarter
creation of, Good Managers Create Systems-The Automatic Web Company, The Automatic Web Company
needs analysis, System 1: The Needs Analysis
receivables, A Better Receivables System

T

target audience profiling, Reaching Your Target Market
targeted marketing, Background
time frames
estimating, Working With Time Frames
time management, Time Management, 7. Get Organized!, Get Organized For Expansion

U

unique selling proposition, First Steps In Identifying Your USP, 4. Find Your Point Of Difference

V

variable costs, 1. The Breakeven Analysis

W

warm calling, Warm Calling, Really Warm Calling
(see also cold calling)

Product Information

Features

NEW RELEASE!
  • Two huge ring-bound folders packed with mission critical advice and guidance
  • Detailed walk-thru’s on handling every important client contact you’ll ever have.
  • 64 Essential Web Business Documents
  • CD-ROM containing fully customizable electronic versions of every document (Word and Excel formats).
  • Easy-to-access, professional format

Customer Reviews

Live, unmoderated reviews from our customers, typos and all.

No other resource (on the Web or not) has as much information that can be DIRECTLY APPLIED to running a successful business.
Brendon is brilliant!!

Thom Parkin, USA 5 stars

I have read approximately one third of the Web Design Business Kit and so far it has proved to be a wise investment :)

leadingwebsitedesigns.com

Raymond Litvak, USA 4.5 stars

This product is awesome, the author gives you every advice you should take in order to success in the web design business

Guillermo Pincay, USA 5 stars

I don't want you to think I don't care about good reviews or that I ignore emails. So, just to let you know, I have not had a chance to finish the book yet, but have found it to be helpful already.

JAMES A PETERSON, USA 4.5 stars

I am very pleased with the purchase - it's jammed packed full of great ideas and really takes an out of the box view to running a web business. More where this came from please!

Matthew Jones, USA 5 stars

Great content, great service, great stuff!

You guys are rocking.

Thanks.
Bronson.

bronson harrington, USA 5 stars

A bit pricey for the content. Most of this stuff should be common sense to most folks in the industry, however I imagine it should help some.

josh perkins, USA 2.5 stars

I have found this kit tremendously useful. Very well put together and Sitepoint has excellent support, as well.

JC, USA 5 stars

A real winner ... highly usable. I needed this 5 years ago … where would I be by now?
My only semi-negative is deciphering "the Aussie," but that's no big deal though!!!"

W. Howard Adams, USA 4.5 stars

its a great kit, i love it, im putting it to use already and making money off it

Dan Dresser, USA 5 stars

The materials do not live up to their marketing. Way too basic..if even that.

Kim Wendland, USA 0.5 stars

I found the Web Design Business Kit very informative and a pleasure to read. Once I'd picked up the folders I just couldn't put them down until I'd read every page. An excellent product.

Justin Clifford James Knight, USA 5 stars

Brilliant! The delivery of the product was outstanding! I am still going throught the Kit that I purchased. So far I am finding is simple to understand, and very informative.

Lance Makin, USA 4 stars

How do you review a book like this. You could either find a millionaire for a mentor... or buy this book. Of course, I recommend finding a mentor - but this is the NEXT BEST THING.

Landon Shipman, USA 5 stars

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Product Details


The Web Design Business Kit
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Edition:
1st Edition
Price: NO LONGER AVAILABLE
Shipping FREE (Limited time)
Pages: Folder 1: 451|Folder 2: 221
CD-ROM: Included
ISBN: 0-9579218-3-7
Last Updated: Jul 2004

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