Product Overview

The Web Design Business Kit

By Brendon Sinclair

The Author:

• Brendon Sinclair runs one of the most successful web design Firms in Australia, which he built from scratch.
• He wins 90% of the jobs he pitches for.
• He once made $250,000 in one night from one of his Websites.
• He manages one of Australia's highest profile multimillionaire businessmen.

The Web Design Business Kit:

Through case studies and personal studies, you’ll learn:

• How to sell yourself
• What should you charge?
• How to keep clients for life
• How to manage budgets
• How to hire and fire employees

Plus you’ll receive a binder with 64 actual documents Brendon uses in his day-to-day business including:

• Business plans
• Proposals
• Invoices
• Surveys
• Entire Direct Mail Campaigns

The Author’s Philosophy

Brendon’s business philosophy is based on solid (but not too common) business sense, combined with radical new ideas which are very different from what you learn in business class. Some highlights:

Your Web Design and Development skills don't matter

Your average client can’t determine the difference between a good and a bad website. They can’t really look at your portfolio and say: “This person makes profitable web sites.” Instead, they consider other factors when evaluating you for the job. For example: recommendations from other people, the quality of your brochure, the way you dress or simply your handshake. In the kit, Brendon shows how to make the client very confident that you are the best choice they can make.

You don’t have to be, and shouldn't be the cheapest bidder to win

Brendon's company is almost always several times more expensive than his competitors, but he still gets 90% of the jobs he pitches for. This is due to his customer service, his meeting approach, his proposals and a whole bunch of other stuff. One of his articles here on SitePoint, Step-By-Step Guide to a Signed Contract, shows an example of his approach.

When the project finishes, your income should not

Web development is very well adapted for selling extra services. Most of Brendon’s income is from services bought by existing clients. Brendon is a big believer in keeping clients for life, and in this kit, he explains in great detail exactly how he does it.

Your clients are everywhere

Brendon retells the story of how a 50 cent map of a conference floor with exhibitor names lead to over $100,000 in new business for his firm. The kit is chock-full of ideas for finding, and reaching new prospects for your services, including your competitor's clients.

Cheating from your Competition can be the best way to win

Brendon tells you exactly how to cheat from your competitors to develop your marketing plan. You’ll find out the process, step-by-step, that'll reveal exactly how your competitors’ clients found and chose their design firm.

What does the kit contain?

When you order The Web Design Business Kit, you will receive a rather large box delivered straight to your doorstep. The box will contain two folders and a CD-ROM.

Here's the full package:

Folder 1: The Manual

Folder 1 contains 451 8.5x11 letter-size pages divided into 5 major sections, each designed to walk you through Brendon's approach towards being successful in business.

• First Steps In Freelancing
• Establish Your Business
• Run Your Business
• Expand Your Business
• Look To The Future

Folder 2: The Documents

Folder 2 contains 64 ready-to-use business documents, consisting of 221 8.5x11 letter-size pages, categorized into the following sections:

• Business Planning and Financial Documents
• Promotional Tools
• Client Contact Documents
• Surveys
• Employment Documents
• Office Documents

These are the same documents Brendon uses himself, and have been tweaked for maximum effectiveness over the years.

CD-ROM: Document Library

You'll also receive a CD-ROM containing all the electronic versions of the business documents represented in Folder 2. These are ready to use — just add your own logo and company name.

Who should invest in the kit?

This kit is very good for:

• Freelancers
• Web Design Shops
• Internet Consultants
• Web Designers or Developers
• Anyone else who sells professional services (especially web-related) to businesses.

This kit is not as good for:

• People selling exclusively over the internet (Brendon's approach relies heavily on face-to-face, phone and written communication)
• People selling directly to consumers, and not businesses.

If you’re a freelancer or you wish to become one, Brendon will show you how to get started, and how to increase your closing rate and leverage yourself to boost your income.

If you already own or work for a Web Design Business and you’re looking to take it to the next level, The Web Design Business Kit will give you a new perspective on how to do business in this space.

How do I order the kit?

You can order it here. The kit is priced at NO LONGER AVAILABLE. If you successfully apply only one lesson that Brendon covers in the kit, you’ll recoup your investment from your very next client.

* We’re currently offering FREE SHIPPING worldwide for a limited time.

So you’ll get the kit (a huge package weighing 12 pounds or about 5Kg) delivered to your doorstep for no extra charge.

100% Money Back Guarantee

We completely and absolutely guarantee the value of The Web Design Business Kit. We have a very simple policy:

If you don't believe that The Web Design Business Kit is great value for money, simply ship it back to us within 30 days and we'll refund you 100% of the purchase price.