Product Overview

The Email Marketing Kit

“Build loyal customer relationships while increasing your profits”

• Create effective and efficient emails
• Use metrics to optimize your email campaigns
• Learn when to send your email for best results
• Avoid having your emails mistakenly identified as junk
• Comply with regulatory hurdles and international spam laws

BONUS: Order “The Email Marketing Kit,” you’ll receive a $50 discount with email services provider iContact:

Why Email Marketing?

From strategy to design, delivery to reporting and everything in between, this is something we’ll be recommending to all our customers who are serious about getting the most out of their email marketing endeavors.

Dave GreinerCampaign Monitor

At SitePoint, email marketing is not just another marketing-tool - it's the single biggest reason we are a thriving business today!

If I had to put a figure on the impact email marketing has had on our bottom line, it would be in the several millions of dollars.

Now for a small investment of less than two hundred dollars, you can learn what I've spent a decade perfecting. The author of this kit (Jeanne Jennings), who is an email marketing genius in her own right, has taken the countless hours, the hard lessons and the grinding trial and error, and distilled it all into one, all-encompassing bible that anyone can use.

This isn't just a kit - it's like having a marketing guru by your side 24/7.

Warm Regards,

Mark Harbottle,
Co-Founder & CEO
SitePoint

* Source: Direct Marketing Association - Oct 2006

Who Is The Email Marketing Kit For?

Do you have a signup box like this?

If you answered 'yes', you need this kit.

Whether you are a Fortune 500 company, a small enterprise, a family business or a one man blog, you are probably collecting the email addresses of customers and prospects who visit you everyday. Knowing how to make the most effective use of that mail list is where most people struggle. Not anymore.

Trust, respect and value are the three qualities all customers are looking for and The Email Marketing Kit gives you the tools and techniques to develop customers relationships based on exactly those qualities.

If you answered 'no'... you STILL need this kit.

Frankly, if you're not actively collecting the email addresses of the customers and prospects that visit you, you are essentially burning revenue on a daily basis.

We strongly suggest you set up a mail subscription box today, and then read the chapters available from this kit.

Why Email is So Effective

Whatever your product or service, email marketing is effective because:

• It’s much less expensive than traditional forms of marketing, such as direct mail.
• You can reach a potentially huge audience.
• Email has better return on investment than nearly any other form of marketing.
• Emails arrive almost instantaneously, unlike regular mail.
• It’s active: it lets you push the message to an eager audience.
• You can test and measure reactions to your message easily.
• It’s interactive: you can send email in response to web site visitors actions.

The Email Marketing Kit is the best-practice comprehensive guide to creating and maintaining an effective email marketing campaign, whatever it is that you’re promoting.

Author Jeanne Jennings, an email marketing expert and ClickZ columnist, will take you step-by-step through the process of setting up, testing, and refining your email marketing campaigns, with a focus on permission-based marketing. The Kit is packed with plenty of real-world case studies to illustrate the techniques discussed. Because it advocates best-practice permission-based techniques, it will help you maintain and build profitable, long-term relationships with your customers.

What Will You Learn?

In fact, you'd have to be a pretty hot and confident email marketer not to get great value out of the kit. The CD alone is worth the cost.

Mark Browning Email Marketing Reports

This excellent guide will help you learn:

• Develop winning email marketing strategies that work.
• Roll out campaigns that maximize results and limit list fatigue
• Explode the growth of your email list
• Create a registration page that converts
• Craft compelling opt-in messages
• Write email copy that demands action
• Test your email effectiveness - the right way!
• Ensure your emails reach their destination and actually get opened
• Use email authentication systems
• Measure open rate, click-to-purchase rate, conversion rate, return on investment
• Get removed from blacklists
• Strengthen relationships using email rather than annoy your customers
• Undertake viral marketing activities that get past first base
• Use third-party email lists without resorting to SPAM.
• Cover yourself legally by complying with SPAM laws worldwide
• And much more!

» See the full table of contents

What Does The Kit Contain?

When you order, you’ll receive a binder with 245 letter-size pages of detailed how-to information, tips and strategies that you can put to use immediately.

You’ll also receive a CD-ROM packed with tools and useful email templates.

• Dynamic content template
• Email Production Brief
• Email Strategy document
• ESP Cost and Product Comparison Worksheet
• ESP RFP template
• ESP features worksheet
• Reporting worksheet
• Strategy worksheet
• Email templates and examples
• Email proofing and QA document
• Email newsletter advertising revenue worksheet
• ESP Cost Analysis worksheet
• …and more!

No-risk Money-back Guarantee

Of course we’re so confident that you’ll treasure this book for years to come that we’re happy, as always, for you to try it risk-free for 30 days. If you purchase a copy of The Email Marketing Kit and you think it fails to be everything you wanted, we would like you to have your money back.

Simply contact us and we will see to it that you receive a prompt and courteous refund of the full purchase price minus shipping and handling.

What could be fairer than this?

How to Order this Kit

The Email Marketing Kit is only available exclusively through us, the publisher, for $197.00.

Our top priority is to ensure that you get your shipped order as quickly as possible and in good condition.

Shipping worldwide is absolutely free!