When designing web sites, there is a tendency for About pages to be treated as the poor cousin of the home page of your site, yet the About page is often one of the most visited pages on your site, particularly if you are offering a service. People want to know about the person or company that they are doing business with. If you don’t have a blog, your About page is where potential clients get to see the (as close as possible) real you – the touchy feely end of the business. In this post, we’ll take a look at web sites who are making their About pages eye-catching, interesting and unique.

The About page should answer several questions

  1. Who are you?
  2. What do you do?
  3. Why would I choose to work with you?
  4. How to contact you?

1. Provide detailed organized information

Jacob Nielson recommends the following information should appear on an organization’s About pages:

  1. Tagline on the homepage: A few words or a brief sentence summarizing what the organization does.
  2. Summary: 1-2 paragraphs at the top of the main About Us page that offer a bit more detail about the organization’s goal and main accomplishments.
  3. Fact sheet: A section following the summary that elaborates on its key points and other essential facts about the organization.
  4. Detailed information: Subsidiary pages with more depth for people who want to learn more about the organization.

Obviously if you’re a small company or sole trader you may not have that level of information to supply but you could still apply the idea of a tagline and short summary of what you do to your own About page. If you have a lot of information to convey on your About page, breaking it up into organized blocks makes them more digestible.





Agent 8 Design


2. Use a photograph

The photograph let’s us see how gorgeous, professional, quirky or interesting looking you are. Most importantly it puts a face to a name and can help you connect with your target audience. Many people cringe at the thought of having their own picture on their web site but it adds a personal touch and can break down a barrier.

Andrew Ramos


Jared Digital




3. Be different

Kazuhide Fukuyama


Legwork Studio


Tim Van Damme


Culture Code


4. Home page and About page combined

Some web sites combine the Home and About page into one. The idea being the information is presented immediately to the visitor without them making any further effort.

Josh Sender




Wildlife Control


Having said all of the above, some people argue that the website really shouldn’t be about you at all, but about your visitors. It is a fine line we walk.

What else would you recommend should be included on an About page?

Tags: Web Design Tutorials & Articles, web sites
Jennifer Farley is a designer, illustrator and design instructor based in Ireland. She writes about design and illustration on her blog at Laughing Lion Design.

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  • bcs-seo.com

    This is a very interesting topic. I would have to agree that indeed web designers walk a fine line between building a web site for a company and for the visitors of that web site.

    Additional content that should be included on the About Us web page should be credentials, certifications of your company or employees.

    It is also important to utilized keywords relevant to your websites target market, this will assist in SEO and help with the ranking in search engines.

    Business Communication Solutions
    SEO and Webdesign for Austin Texas

  • QRD-Hampton

    “the About page is often one of the most visited pages on your site”
    Really? On what stats do you base this on? Of the 300 sites under our administration, the About page doesn’t even rank in the top 10. One of the facts you fail to grasp after years of eCommerce and globalisation is that people ultimately don’t care as much about the supplier as they do the service or product.

    If there is one thing I can’t stand, it’s people who make outrageous statements of “fact” about web usage. Bad enough I have to sit in meetings with clients who make these kinds of comments, but from an industry blogger?

    Pull up your socks, Jennifer.

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