How to make more money by developing and marketing products

By | October 21, 2004 | Selling Web Design Services

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http://www.sitepoint.com/article/product-strategies-web-business

Many of you have asked for information about how to launch products. Please check out the above link, which discusses that topic in depth.

Enjoy, and as always, your comments are appreciated, even from transio.

Written By:

Andrew Neitlich

Andrew's consulting practice focuses on helping professionals and entrepreneurs build successful businesses. He received his MBA from Harvard Business School in 1991. You can get his books, sign up for his free newsletters, and learn more about him at www.fastmarketingresults.com. Andrew also maintains Down to Business: SitePoint's Small Web Business Management blog.

 

{ 3 comments }

Tyran October 22, 2004 at 5:12 am

This is excellent advice and something I have been mulling over for some time. Breaking into website development projects looks quite daunting, but to have a soild ‘saleable’ product under your belt first, must open doors that would otherwise remain shut as I would have no portfolio to offer a prospective client.

greiner October 22, 2004 at 1:11 am

Another great resource for information on positioning your product can be found on Eric Sink’s weblog at http://www.ericsink.com/bos/Business_of_Software.html.

I run a web and software development company (http://www.switchit.com) which recently made the leap to developing a stand alone product (http://www.campaignmonitor.com).

The product has been very well received by the community because we were able to find a niche market that wasn’t being serviced well by existing providers.

If I could offer any additional advice, I would recommend selecting an industry that you are already familiar with. This will help in not only developing the product, but also in the crucial positioning and market research phases.

RockyShark October 21, 2004 at 10:07 pm

I have been thinking about this a lot lately. I have a couple if ideas, but I just need to find the time to develop them! (Same old story, I guess!)

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