12 Examples of Custom Key Card Design

Peter North
Lead Design Writer at SitePoint

Key card design is an overlooked and underutilized facet of hospitality marketing. A surprising number of hotels elect to use blank, bland, or generic key cards due to budget constraints or a lack of creativity. Ironically, these are often the same businesses that invest loads of time and energy designing business cards, tri-fold brochures, and small promotional items for the same hotels. They design these marketing materials with the sole objective of getting them into customer pockets, ignoring the fact that key cards end up in customer pockets automatically. In fact, whether they have a blank design or a bold one, most key cards end up going home with the customer.

Wouldn’t it be more cost-efficient and more effective to invest time and resources into well-designed key cards instead of frivolous tchotchkes? Thankfully, some hotels are using custom key cards to make strong impressions on their customers at a very good value. Below are a dozen examples of custom key card design.

Bellagio

Bellagio’s key card reflects the elegance of the rooms, the decor, and the architecture of their hotel.

Excalibur

Excalibur’s ornate metal key design harkens back to the legend on which “Excalibur” is based.

Treasure Island – Promoting Cirque Du Soleil’s “Mystere”

Treasure Island’s keycard sparks the curiosity of those who came for the famous Cirque Du Soleil performances.

Tropicana – Miami Gardens in Las Vegas

Tropicana’s Miami Gardens key card features an Art Deco design that emphasizes the “South Beach” feel that they emulate from halfway across the United States.

MGM Grand

The MGM Grand Hotel and Casino — arguably the most well-known establishment in Las Vegas — forgoes any promotions or marketing copy, going instead with their classic, ubiquitous lion logo.

NH Hotels – London and Mexico

NH Hotel’s key card design focuses on national flags and symbols for their respective hotel locations. They want you to remember your travels, not your hotel room.

NH Hotels – United Kingdom and International

For NH Hotels in the United Kingdom, the emphasis is once again on familiar symbols of the specific country. For their generic keycards, the universal “rubber duckie” connotes comfort across all cultures.

Marriott – Singapore

Visitors of Marriott’s Singapore hotel will likely take the key card home, which illustrates a photograph that captures not only the appeal of Singapore, but also the unique location and architecture of the hotel itself.

Palms Casino and Resort – Las Vegas

Palms Casino and Resort chooses palm tree imagery to reinforce their brand, and sunset and moonlight effects to elicit impressions of Vegas nightlife.

Stardust

Stardust celebrates their forty-fifth anniversary with a retro throwback to their early years. Sadly, the resort was demolished in 2007.

Venetian

The Venetian’s classic key cards offer simple photographs of their impressive location and architecture.

Venetian – Chinese New Year Edition

To celebrate the Chinese New Year, The Venetian made substantial changes to their key cards.

More Designs

All images are courtesy of Oomph, a passionate plastic card printer with a fantastic range of membership and hotel key cards. You can see more of their key card designs online, and you can follow them on Twitter at @madebyoomph.

Do you think that key cards are an underutilized opportunity to make an impression on customers? Are they truly more effective and cost-efficient than other promotional items? Do you have any key card designs (or design ideas) to share?

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  • http://www.esolutionxpert.com/ Best Web Services

    It is really nice key cards collection it is very useful, thanks for shearing!

  • http://www.skytechgeek.com Gagan Chhatowal

    Beautiful, innovative, and creatively done, Nice Article, Bellagio is Beautiful :)

  • Robin

    The new “matchbook” collectable! When I was young and the family took the annual road trip my brother and I would collect matchbook covers from every cafe, gas station, roadside museum – Mad Men days! These are way cooler and much safer!

  • http://www.etkyapi.com.tr mantolama

    Really impressive and beautiful designs. Thanks for sharing.

  • Zach

    Funny that they’re almost all in Las Vegas – I guess the need to impress brings out the best. Necessity is the mother of invention, is it not?

  • http://www.heartdisksolutions.com HeartDisk

    creative, simple and beautiful

    lovely post dude

    keep sharing

  • http://acesset.com Acesset

    Really good collections no wonder if they’ve been created by freelancer.

    Nowadays, most businesses looking for high quality of job but with a minimal cost. Like for example; hire a web designer at minimal cost, most of the time if you do this in outsourcing manner you will cut the cost more than twice. Same thing happen if you’re lookin’ for looking for graphic designer

  • chris

    it was cool to see the different key cards for hotel room