Google testing Adsense for feeds

Google and Yahoo have both tested advertising in RSS news feeds. Google’s program, Adsense for feeds, is open for applications during the beta period. Google has also published a document describing best practices for Adsense publishers participating in the program.

I’d love to hear from any publishers who are participating, or have applied to participate, in this program. In particular, how you feel about some of Google’s “best practices,” such as publishing the full text of articles in your feed. Is it more effective to publish a full article in the feed (with ads in the article), or to publish content summaries as a ‘teaser’ to bring visitors to your website?

I’m sure we can expect programs like Adsense for feeds to grow substantially over the coming months, since RSS/Atom/etc. feeds represent a largely untapped channel, and companies like Google and Yahoo are eager to expand the available inventory for their contextual advertising programs.

Syndicated feeds are also a nice method for sites to distribute fresh content and build link popularity for search engine optimization (SEO) purposes, although few search engine marketers have really grabbed hold of this concept at this point. It’s only a matter of time, though. If press releases are this year’s false savior for SEO, I’m sure that RSS can’t be far behind.

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  • http://www.goldrule.net starrsoft

    I can say this as a RSS reader and publisher: There is a blog that publishes only teasers. I read the teaser, and unless it *really* interests me (which isn’t very often) I don’t open it. Those that publish full content, I almost always read in full. The blog with teasers has much less relevance with me.

    The RSS feed reader that I use is Thunderbird. My favorite feeds are those that load up the permalink in the feed window (maybe they just include full HTML?).

  • Quinton

    Really Simple Syndication is great only 1 problem, its not very simple to subscribe to them.
    Feed: is a very good way to do this.

    Some statistics :
    These stats are based on a sample of 3500 users who downloaded and installed our customisable rss reader.

    On Average 15% of all these installs have used the reader within the past 48 hours.

    A customised reader for a fan site or media/newspaper 44-50% of users who downloaded have used the reader within the past 48 hours

    The sports fan website the reader was released to the public for initial trial for 36 hours more than 1 month ago and was downloaded 544 times (260 have used the reader within the past 48 hours still.
    Download sites with no explanation of what rss is ranges from 5.5% to 15% in total continued to use the reader the last 48 hours.
    Most complaints in these readers where unable to unsubscribe from brand feeds.
    Did not want msn search as rss, but would have preferred google.

    Blog Sites 18-26% continued to use and had used the reader within the past 48 hours.
    Students customised reader for university and accessing secure university email information 60% have used the reader within the past 48 hours

    37% of people did not take time to select their country during install.
    25% of people allowed feedrank statistics (Our own staistical reporting measuring tool). This jumped to 60% when time was taken to show why statistics where being reported.

    23% of people who read an rss feed clicked through to read the rest of the article at the website.
    When “notice” channels where enabled out of 320 users for a particular 48 hour period 110 clicked through to the website for more information, the advertisement was very targeted.

    We need to get more non technical minded people using RSS the feed: launch is probably the easiest method of doing this.
    One of the reasons we are using an RSS directory with the feed: subscribe protocol to get people who have never used RSS before to actually start using this great resource which has been around for almost 10 years. http://www.feedtime.com

  • Quinton

    Really Simple Syndication is great only 1 problem, its not very simple to subscribe to them.
    Feed: is a very good way to do this.

    Some statistics :
    These stats are based on a sample of 3500 users who downloaded and installed our customisable rss reader. (Custom Reader) http://www.customreader.com

    On Average 15% of all these installs have used the reader within the past 48 hours.

    A customised reader for a fan site or media/newspaper 44-50% of users who downloaded have used the reader within the past 48 hours

    The sports fan website the reader was released to the public for initial trial for 36 hours more than 1 month ago and was downloaded 544 times (260 have used the reader within the past 48 hours still.
    Download sites with no explanation of what rss is ranges from 5.5% to 15% in total continued to use the reader the last 48 hours.
    Most complaints in these readers where unable to unsubscribe from brand feeds.
    Did not want msn search as rss, but would have preferred google.

    Blog Sites 18-26% continued to use and had used the reader within the past 48 hours.
    Students customised reader for university and accessing secure university email information 60% have used the reader within the past 48 hours

    37% of people did not take time to select their country during install.
    25% of people allowed feedrank statistics (Our own staistical reporting measuring tool). This jumped to 60% when time was taken to show why statistics where being reported.

    23% of people who read an rss feed clicked through to read the rest of the article at the website.
    When “notice” channels where enabled out of 320 users for a particular 48 hour period 110 clicked through to the website for more information, the advertisement was very targeted.

    We need to get more non technical minded people using RSS the feed: launch is probably the easiest method of doing this.
    One of the reasons we are using an RSS directory with the feed: subscribe protocol to get people who have never used RSS before to actually start using this great resource which has been around for almost 10 years. http://www.feedtime.com