Google and Paypal are waging a war this Xmas to convince online shoppers to use their system for paying for online purchases:
This year, Google is offering two frequent-flier miles on any of seven airlines (all the majors except American) for every $1 spent. It also offers $5 to $50 discounts, with minimum purchase, at several dozen merchants … PayPal has fewer merchants but its offer is more lucrative for shoppers in some ways, with 20 percent of purchases credited to the buyer’s PayPal account.
Are incentives like these going to convince you to try one system over the other? And what incentives are you offering visitors to your sites this holiday season?
Matthew Magain is a UX designer with over 15 years of experience creating exceptional digital experiences for companies such as IBM, Australia Post, and sitepoint.com. He is the co-founder of UX Mastery, and recently co-authored Everyday UX, an inspiring collection of interviews with some of the best UX Designers in the world.