Most web developers agree that Firefox is a superior browser to Internet Explorer, but how do we get non-technical users to give it a try? Well… what if Google told them to?
Starting today, Internet Explorer users based in the United States who visit google.com will be greeted by the very first ad for a 3rd party product to appear on the page:
“Firefox with Google Toolbar: tabbed browsing, safer surfing” reads the ad. Granted, Google has a vested interest in promoting its toolbar, but the fact that it chose to do so with the Firefox browser (rather than continuing to push the IE version) is a huge coup.