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David Jackson · Nov 3, 2009, 18:37

When it comes to marketing, I'm a fanatical tester. I test the color of my website. I test font styles and sizes. When I write articles and ads, I test headlines and copy. I test website analytics for accuracy. I test domain names for catchiness, and mailing list services for efficiency. In a nutshell, I test virtually everything.

Why? Because I discovered a long time ago that testing allows me to put my best foot forward. Or in the words of singer Pat Benatar, testing allows me to "hit you with my best shot!"

Testing is crucial to your overall business success. I can't emphasize that enough. In my opinion, you should test everything. Your advertising, copywriting, marketing. Everything.

David Jackson

jabo · Nov 3, 2009, 20:10

Google's website optimizer can be a helpful tool for you then. It allows you to test your content and see which one will be most useful
http://www.google.com/websiteoptimizer/

David Jackson · Nov 4, 2009, 10:09

Quote:

Originally Posted by jabo

Google's website optimizer can be a helpful tool for you then. It allows you to test your content and see which one will be most useful.

That's a good tool, but nothing beats the human element. Getting feedback from real people is the ultimate determining factor.

David Jackson

mrlucky8ball · Nov 3, 2009, 20:49

Hmm. I want to hire you lol.

webcosmo · Nov 4, 2009, 11:36

Testing is good. For established websites its somewhat complicated though.

Good that you have all the wisdom

moore322 · Nov 11, 2009, 21:23

I agree with David that getting from real people is the ultimate determining factor.

Nov 3, 2009, 18:37	#1
David Jackson SitePoint Enthusiast Join Date: Aug 2009 Location: Albany, NY Posts: 40	Test Your Marketing When it comes to marketing, I'm a fanatical tester. I test the color of my website. I test font styles and sizes. When I write articles and ads, I test headlines and copy. I test website analytics for accuracy. I test domain names for catchiness, and mailing list services for efficiency. In a nutshell, I test virtually everything. Why? Because I discovered a long time ago that testing allows me to put my best foot forward. Or in the words of singer Pat Benatar, testing allows me to "hit you with my best shot!" Testing is crucial to your overall business success. I can't emphasize that enough. In my opinion, you should test everything. Your advertising, copywriting, marketing. Everything. David Jackson

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Nov 3, 2009, 20:10	#2
jabo got beer? Join Date: Feb 2008 Location: in my car Posts: 707	Google's website optimizer can be a helpful tool for you then. It allows you to test your content and see which one will be most useful http://www.google.com/websiteoptimizer/

Nov 3, 2009, 20:49	#4
mrlucky8ball SitePoint Member Join Date: Oct 2009 Posts: 21	Hmm. I want to hire you lol.

Nov 4, 2009, 11:36	#5
webcosmo SitePoint Guru Join Date: Oct 2007 Location: Cambridge, MA Posts: 707	Testing is good. For established websites its somewhat complicated though. Good that you have all the wisdom

Nov 11, 2009, 21:23	#6
moore322 SitePoint Member Join Date: Nov 2009 Posts: 13	I agree with David that getting from real people is the ultimate determining factor.