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Old Jan 31, 2008, 12:13   #1
Gabriel Porras
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The Principles of Beautiful HTML Email

Notice: This is a discussion thread for comments about the SitePoint article, The Principles of Beautiful HTML Email.
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Great great great...
IŽd title it: The Principles of Usable and Beautiful HTML Email. ; )
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Old Jan 31, 2008, 18:49   #2
mattymcg
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Quote:
Originally Posted by Gabriel Porras View Post
I´d title it: The Principles of Usable and Beautiful HTML Email. ; )
What a mouthful! It might be more descriptive, but hardly a catchy title...

Btw Mathew: this is one of the best articles I have read on the topic. Great stuff!

Last edited by mattymcg; Feb 1, 2008 at 20:13.
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Old Jan 31, 2008, 20:16   #3
randywehrs
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Yes, thank you! My new job is 80% creating html emails, and this article and its links are very helpful. Give us more on this!! :)
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Old Feb 1, 2008, 06:47   #4
Agro
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You've GOT to be kidding me? The "email standards project" is a blatant way for these fresh view morons to promote their stupid email sending service. Shame on SitePoint for publishing this.
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Old Feb 1, 2008, 13:20   #5
Mathew Patterson
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Glad you enjoyed it guys. Agro, are you the one from 'Cartoon Connection'?
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Old Feb 1, 2008, 15:08   #6
Rudy
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"Studies over recent years have shown that, on average, email marketing provides as much as $50 in revenue for every dollar spent."

********. Pure ********. At least it was text-only ********.
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Old Feb 1, 2008, 19:48   #7
Tyssen
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Get a clue Agro.
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Old Feb 1, 2008, 20:23   #8
mattymcg
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Quote:
Originally Posted by Mathew Patterson View Post
Glad you enjoyed it guys. Agro, are you the one from 'Cartoon Connection'?
You know, I'd never considered that Agro from Cartoon Connection looked much like a troll... until now!

Quote:
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"Studies over recent years have shown that, on average, email marketing provides as much as $50 in revenue for every dollar spent."

********. Pure ********. At least it was text-only ********.
I'd be interested to see any stats you have that contradict this statement Rudy. Email Marketing delivers an average ROI of $51.45 per dollar spent, according to the Direct Marketing Association report “Power of Direct” (October 2006). SitePoint was largely built on email marketing; I can concur that this sounds about right.
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Old Feb 16, 2008, 07:04   #9
Ferry Boender
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"<i>Some CMSs use very long parameters, so you might consider using redirects on your own server, or a service like http://www.tinyurl.com/ to get shorter versions of your URLs.</i>"

No, please, do _NOT_ use tinyurl.com to shorten your URLs in emails!! If there is an URL in an email message, I want to see where it leads me! There are too many clever spammers and virusses on the Internet that are trying to lure me to their pages. I don't want to run the risk of there being a smutty website hidden behind that tinyurl URL. I'd rather have a 200 character long URL where I can at least make out the domain it's going to take me too.
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