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Thread: What is a Lead?

  1. #1
    SitePoint Zealot freejavahelp's Avatar
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    On CJ.com, they refer a lot to leads, but I never really found out exactly what this is (i know, i'm stupid )

    Would someone mind explaining it to me?? Thanks a million!

    Jim
    http://www.freejavahelp.com
    Making Java REALLY Easy
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  2. #2
    Destiny Manager Plebius's Avatar
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    Usually if somebody clicks on an ad then registers or requests information without buying something that is a lead.


  3. #3
    SitePoint Zealot freejavahelp's Avatar
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    Okay, thanks

    How much does CJ give for CPM banners? Or do they just do click-through?

    Jim
    http://www.freejavahelp.com
    Making Java REALLY Easy
    Tutorials, Forums, and Articles

  4. #4
    Sports Publisher mjames's Avatar
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    They don't offer CPM. Their ad rates depend on the prices set up each separate merchant. Some offer CPC, pay-per-lead, or pay-per-sale.


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