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  1. #1
    AdSpeed.com Son Nguyen's Avatar
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    I saw some where: case doesn't matter and some does matter, so which one is correct???

    The problem is the word I am targeting has so few variations! That word is "ad", oh, and "banner" too.

    Therefore, in the META tag, I repeat over 3 times each one, can't find a way to avoid it.
    Any body has key word suggestions for "ad": advertising, advertisement, advert, banner, and what else???

    - Son Nguyen
    AdSpeed.com - Ad Serving and Ad Management Made Easy

  2. #2
    SitePoint Zealot
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    From experience, case does matter in altavista.

    Some other keywords you may try are: banner promotion,banner advertising,cpm,
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  3. #3
    SitePoint Zealot
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    I think Altavista is the only search engine in which case matters I may be wrong. However, when you try various cases in other search engines you receive different results...Anybody can answer this?

    Also I read that having your keywords in UPPER CASE will cover the lower case, Lower Case, etc. variations. Can anybody agree or disagree with this?
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