i am working on a new design for our site and trying to figure out the general site structure at this point.
i have a "design template" whiich is not final, but will help to illustrate the point:
right now it is a sort of a dummy page, but eventually there will be more text under the red "custom modular" to describe more product features/benefts. The current idea is to also list all the accessories available for the product on the same page.
as a result, the page will end up sort of long.
What do you think is better? to just have features/benefits on the page and then have sub buttons for accessories and other stuff, or have one longer page without making the person click.
as an example, the difference is well represented in web sites of our competitors.
http://www.abex.com/600/mainpage.html (the page is supposed to be in a pop up window, so there's no background repetition).
what do you think is a better solution and why?
my marketing manager keeps talking how everything should be the minimal cklicks away, but how do we accomplish that without sacrificing the design?
do you think that a site's design should dictate pages' length or that projected pages' length should dictate the site's design?
when trying to come up with a new design for the site, i am sitting and thinking that i have to come up with something where the bottom is "easily exandable", i.e. it can be as long as nessesary.
Our current design, on the other hand puts the site into a 640x480 invisible "frame", so our pages are short, but then we have to use "more" or next" id we need to have more content (for example http://nimlok.com/us/faq.htm). potentially, the pages could go on longer, but the idea was to "frame them". BUT on abex's web site (link above), their design definitely restricts how long the page can be, because the graphical greying texture borders the bottom of the page.