Evening all,

I have a client who recently set up a Facebook profile for his business. He also has a separate static website for the same business.
Now that his FB profile has taken off somewhat and has some content, I suggested that he place a Like button on his website.
He agreed and now I have to sort this out.

So, I have three questions:

When I go get the code for the Like button, FB wants to know which "URL to like".
What should I enter here?
Should I enter my clients FB profile page, or should people be liking his website in general (e.g. www.site.de) or should they be liking the current page the are on?

Should I put the Like button on every page of his site, or just on the first page, or something else?

Is there anything else I should take into account?

I would be very grateful for any pointers.