Hi, firstly I don't specialisise in SEO and online marketing but it is easy to build the site properly to start with and get listed easily - just need relavant content and so on.

The issue is I have a client who wants to be top for "Botox Ballina" but apparently she says it is illegal to use the word "Botox" on a website. Her competition has used the word and gets listed for it, even on pages without the word Botox or Ballina - neither in the content nor in the code.

So my question: how do they do that?

Please see here