I have read in an article that a website with average on page optimization but with rich anchor texts can rank higher in the search engines very easily. I was thinking that I too should experiment over this and see myself if anchor text do any affect in my keyword's SERP. But before that I would like to know form you guys that has anyone of you tried this concept or do you have any experience in this regards ?? Please guide me I am a NOOB in SEO. Thank you in advance.