In an unprecedented move Google in January 2013 give a bit jolt to those who were indulged in bad SEO practices. Most of the website owners even didn’t exactly contemplate as to what happened. Here are some of the possible reasons for downgrading of your ranks;
• Poor quality links
• Poorly written content
• Over-submission in article directories
• Keyword stuffed content
It is due to these reasons that many websites suffered and there ranking were down drastically.