Websites with Custom Design Studio

[itHighway]

Hi,

Recently I came across websites where visitors can design custom shirts, bicycles etc.
Example: http://urbike.de/singlespeed/Konfigurator-Damen.html

Is there anyone having an idea about how the design studio works? Like how does it changes the color of a particular area etc?\


Thanks!
Zeeshan

[wwb_99]

Check it out in chrome inspector -- really the only way to fly.