SitePoint Sponsor

User Tag List

Results 1 to 13 of 13
  1. #1
    SitePoint Wizard
    Join Date
    May 2002
    Posts
    1,370
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    Link Shorteners & Clickthrough Rates for Social

    All else equal, does using the link shortener device result in higher click-through rates?

    - Is it safe to assume that those that use regularly, and self-link more often, generally show a drop in clicks as a result?

    - While those that self-link only occasionally and use, do not (due to 'discovery' element)?

    Of course all of this depend on the level of curiousity/engagement of the potential clicker.

    Anxious to hear some feedback.

  2. #2
    SitePoint Member
    Join Date
    Dec 2012
    Posts
    20
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    I would argue that using link shorteners increases your click-through rate based solely on the idea that most people would find themselves much more compelled to click on a link which is 10 characters long rather than a link which is 150 characters and looks like some combinatorics equation.

  3. #3
    Mouse catcher silver trophy
    Stevie D's Avatar
    Join Date
    Mar 2006
    Location
    Yorkshire, UK
    Posts
    5,838
    Mentioned
    114 Post(s)
    Tagged
    1 Thread(s)
    On the other hand, I am much more likely to click on a link if I can see where it goes, ie what domain it points to. That's why I am in favour of sites providing their own "short link" framework, where a shortened form that can easily be typed and copied is used and redirects through to the full URL. For example, the URL given for this thread is www.sitepoint.com/forums/showthread.php?944988-Link-Shorteners-amp-Clickthrough-Rates-for-Social, but you can cut it short to just www.sitepoint.com/forums/showthread.php?944988. That's a more manageable URL, but you still know what site it will take you to, whereas bit.ly/12QQwIL could be taking you absolutely anywhere...

  4. #4
    SitePoint Wizard
    Join Date
    May 2002
    Posts
    1,370
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Quote Originally Posted by Stevie D View Post
    ...whereas bit.ly/12QQwIL could be taking you absolutely anywhere...
    Which could well have malicious code on it, from my experience.


    I agree with you, but not completely sure others see it that way.

  5. #5
    Life is not a malfunction gold trophysilver trophybronze trophy
    TechnoBear's Avatar
    Join Date
    Jun 2011
    Location
    Argyll, Scotland
    Posts
    5,389
    Mentioned
    218 Post(s)
    Tagged
    5 Thread(s)
    Quote Originally Posted by datadriven View Post
    I agree with you, but not completely sure others see it that way.
    I do. I'm very unlikely to click a link, unless I can see where it's going to take me. It may depend on how web-savvy you think your audience is likely to be. I suspect those with more knowledge are less likely to click links to unknown destinations, whereas other users may not care - or even know how to check where the link is taking them. In either case, I don't see an advantage to using short URLs, but I do see a disadvantage.
    Don't be arrogant. Be kind to a koala that thinks it's a bear.

  6. #6
    SitePoint Wizard
    Join Date
    May 2002
    Posts
    1,370
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Found this person, who I can't vouch for, though G. seems to give some importance via rankings: ('link shorteners click rate') http://www.socialmediaexaminer.com/i...ok-engagement/

    Who cites Buddy Media http://www.slideshare.net/chrisrawli...ook-wall-posts

    Buddy saying that click thru's are 3 times higher for FB when using full urls, as opposed to shorteners.
    Best days to post: Thurs/Fri. Plus other interesting stats.

    Back to the first, she says too that posting on FB between 1 and 3 pm is usually best when trafiic for FB is at a high. Weds at 3 pm is best.


  7. #7
    SitePoint Wizard silver trophy
    Join Date
    Aug 2003
    Location
    Southern California
    Posts
    4,685
    Mentioned
    19 Post(s)
    Tagged
    0 Thread(s)
    Quote Originally Posted by datadriven View Post
    Back to the first, she says too that posting on FB between 1 and 3 pm is usually best when trafiic for FB is at a high. [I]Weds at 3 pm is best.
    Keep in mind that days & time are extremely audience dependent so while you should start with a best practice you have to test it for yourself and keep testing it as you grow... Different groups use Facebook very differently.
    - Ted S

  8. #8
    Life is not a malfunction gold trophysilver trophybronze trophy
    TechnoBear's Avatar
    Join Date
    Jun 2011
    Location
    Argyll, Scotland
    Posts
    5,389
    Mentioned
    218 Post(s)
    Tagged
    5 Thread(s)
    Off Topic:

    Subsequent posts moved to http://www.sitepoint.com/forums/show...for-Commenting, as they were off-topic here.
    Don't be arrogant. Be kind to a koala that thinks it's a bear.

  9. #9
    SitePoint Enthusiast
    Join Date
    Oct 2012
    Posts
    36
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Me personally, if the link is from a trusted source, I'll click the link no matter if its shortened or not. Otherwise I'm always careful and I'm not clicking on anything that I can't see where it leads to. Works nicely for me so far.

  10. #10
    SitePoint Member
    Join Date
    Dec 2012
    Posts
    11
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    From my point of view, it will work for some time, as every time we can't full url in some site's like twitter...coming to Roi,, short url will works , as people may feel to know about what exactly is there....!
    on negative side, some may not suppose to know for like , as they thinks its an tricky way to manipulate...

  11. #11
    SitePoint Wizard
    Join Date
    May 2002
    Posts
    1,370
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    The other thing that could appear as a shortened link, is the link that has been applied for tracking purposes, since Google doesn't track for twitter. Do all the trackers change the entire link string or just some of them?

    Does G. have any plans to start tracking?

  12. #12
    SitePoint Member fllu's Avatar
    Join Date
    Jan 2013
    Location
    Seoul, Korea
    Posts
    10
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    I've never really been a fan of link shorteners. I personally knowing where the link takes me. But for platforms like twitter, sometimes you need to use bitly for analytics and to fit your tweet. For websites/blogs, i would go with the full url. In my experience i've seen higher CTR.

  13. #13
    Programming Since 1978 silver trophybronze trophy felgall's Avatar
    Join Date
    Sep 2005
    Location
    Sydney, NSW, Australia
    Posts
    16,608
    Mentioned
    24 Post(s)
    Tagged
    1 Thread(s)
    Quote Originally Posted by attractsp View Post
    Me personally, if the link is from a trusted source, I'll click the link no matter if its shortened or not. Otherwise I'm always careful and I'm not clicking on anything that I can't see where it leads to. Works nicely for me so far.
    Just because it "appears" to come from a trusted source doesn't mean it actually came from them. Anyone can send emails that appear to come from whoever they identify as the sender and even if it did really come from their computer that may have been compromised.
    Stephen J Chapman

    javascriptexample.net, Book Reviews, follow me on Twitter
    HTML Help, CSS Help, JavaScript Help, PHP/mySQL Help, blog
    <input name="html5" type="text" required pattern="^$">


Bookmarks

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •