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  1. #1
    SitePoint Addict WebMasterAJ's Avatar
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    I am new to the advertising world, I guess you could say. I have a website that gets an average of 300 hits between Monday and Friday, and it then goes to an average of 500 on Saturday and Sunday (I have a football site). So, I have a couple of questions, that I hope I can get some feedback on.

    How much would be a good monthly rate for a 468 x 60, 120 x 60, and 88 x 31 banner?

    How many paid advertisers should be in rotation?

    Any other tips, or websites to check out?

    Thanks in advances...


    PS: My site is http://www.finheaven.com/

  2. #2
    SitePoint Wizard
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    First, let me say that you should use AdCycle to manage your ads. It's absolutely amazing. Free too! http://www.adcycle.com/ It requires MySQL...

    Ok...you should charge by 1000 impressions or so. For 468x 60 banners, you should charge between 3 and 8 dollars per 1000 impressions you serve. AdCycle lets your advertisers log in and see how their campaigns are going in real time.

  3. #3
    Sports Publisher mjames's Avatar
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    AdCycle is definitely good - only if you are able to install it...

    I think, since your site is getting too high traffic yet, that you should consider charging advertising by time, not impressions - at least YET. That's what I'm doing with my site until we rack in around 100,000 impressions monthly or so.

  4. #4
    SitePoint Wizard
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    Originally posted by mjames86
    AdCycle is definitely good - only if you are able to install it.
    If you don't have MySQL access or if you think AdCycle is too hard to install, you could use AdRotator or OrbitCycle to manage your advertisements. Both provide great webbased managers.

  5. #5
    SitePoint Co-founder Matt Mickiewicz's Avatar
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    You might want to read the article "Selling Advertising" on SitePoint.com -- you can use the site search to find it. It offers information on pricing ads, ad serving software, and a lot more.
    Matt Mickiewicz - Co-Founder
    SitePoint.com - Empowering Web Developers Since 1997
    Follow me on Twitter.

  6. #6
    Lord of the Underworld
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  7. #7
    Sports Publisher mjames's Avatar
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    Happy reading.


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