SitePoint Sponsor

User Tag List

Page 1 of 2 12 LastLast
Results 1 to 25 of 27

Thread: SEO in 2013

  1. #1
    SitePoint Evangelist
    Join Date
    Jun 2011
    Location
    London UK
    Posts
    495
    Mentioned
    5 Post(s)
    Tagged
    0 Thread(s)

    SEO in 2013

    One of the questions no doubt very highon the list of both webmasters and business owners is what to do for2013 in order to get to or remain on that fabled first page onGoogle.
    The details of this are not known toanyone on the planet, but there are some clear trends and these leadto some clear conclusions in general terms.
    Google captains have been steering in aclear “User is King” direction. As this makes sense for allinvolved apart from blackhat experts, it is safe to assume this willcontinue to be the case. This makes life for webmasters simplerbecause we can now see what our websites should be like by simplylooking at it through the eyes of our customers.
    Do our customers want to read a pagethat continuously tells them how wonderful our company is? Would you?No? Than don't do it. If you are trying to find a product, do youreally want to read 15 times that this company is the cheapestwithout actually seeing the price? No? Then don't do that either.


    What do we want when we search forsomething? Information, not propaganda. By and large, we want thatinformation in a structured, organised way. If your company sellsballs, the (potential) customers don't want an endless list of randomballs. They want one particular ball for one particular purpose.Let's say it's a tennisball. But this tennisball is not for playingtennis, it's for the dog. I want to throw or kick that ball so my dogcan run after it, find it and bring it back.
    That means the ideal ball is:
    Contrary to most tennisballs, NOT greenbecause it will be too hard to find in the long grass.
    Contrary to most others, it MUST benon-toxic.
    It must be at least to some degreetooth-proof.
    It must be waterproof.


    To make my choice, I want yourball-website to make my life easy by offering a structure thatseparates footballs from beach balls and tennis balls. I want to readabout how the ball is made and how that helps to make the ball safefor Spike. I want to see pictures of it with realistic colours so Ican pick one that will be easy find in the grass. Maybe even a shortclip that shows me how well it bounces.
    Only then will I have a look at theprice.


    The Google engineers are getting betterevery day in emulating our behaviour and choosing when using searchengines. That means the better you get a creating a website thatfulfils my needs, in a way that installs confidence in you, yourcompany and your product, the higher your site will rank in theserps. The inverse is also true. Those same engineers also get betterat filtering out unwanted results. That means old tricks are beingblocked e.g. metatag stuffing like “”Keyword = blue tennisball,big tennisball, big blue tennisballs, green tennisball “” is nowa pointless exercise. The same goes for keyword stuffing in the texte.g. “”If you are looking for tennisballs, you will find what youneed on this tennisball site where we sell tennisballs cheaper thanany other tennisball shop.””


    Last but not least, we want theinformation to be valid and up to date. That means you need to keepyour site valid and up to date by regularly adding new pages aboutnew products or variations as well as updating/correcting existingpages.


    All this combined means we will have tospend more time creating new content and can save time/money gettingrid of “dedicated seo exercises” like buying links or payingpeople to submit countless spammy articles to blogfarms.

  2. #2
    It's all Geek to me silver trophybronze trophy
    ralph.m's Avatar
    Join Date
    Mar 2009
    Location
    Melbourne, AU
    Posts
    23,592
    Mentioned
    411 Post(s)
    Tagged
    6 Thread(s)
    Onegood tip for SEOin 2013 isto makesure there are gapsbetween your keywordsor they may not standout as keywordsin search engines.

  3. #3
    Mouse catcher silver trophy
    Stevie D's Avatar
    Join Date
    Mar 2006
    Location
    Yorkshire, UK
    Posts
    5,822
    Mentioned
    110 Post(s)
    Tagged
    1 Thread(s)
    Quote Originally Posted by benbob View Post
    All this combined means we will have tospend more time creating new content and can save time/money gettingrid of “dedicated seo exercises” like buying links or payingpeople to submit countless spammy articles to blogfarms.
    Not just creating new content, but re-thinking how we use and manage our existing content. Most companies will have a finite demand for new content, particularly if they trade in real-world objects or even less tangible services – once you've got your full product list, company information and a bit of promotional blurb, that's really all you need. Anything more and you're just looking at creating content for the sake of it. What's important is to make sure that everything you have on your website is doing its job properly – both in terms of converting visits to sales, and in terms of signposting search engines the right way so that they can deliver people to the most relevant pages.

  4. #4
    SitePoint Member
    Join Date
    Nov 2012
    Location
    Turkey
    Posts
    19
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Well, Thanks for this nice post, what exactly we should be doing. I have been doing directories submission, forum posting, social bookmarking, blog posting, etc. Am I doing right?

  5. #5
    ¬.¬ shoooo... silver trophy logic_earth's Avatar
    Join Date
    Oct 2005
    Location
    CA
    Posts
    9,013
    Mentioned
    8 Post(s)
    Tagged
    0 Thread(s)
    Quote Originally Posted by masspings View Post
    Well, Thanks for this nice post, what exactly we should be doing. I have been doing directories submission, forum posting, social bookmarking, blog posting, etc. Am I doing right?
    No. None of those things help with SEO.
    Logic without the fatal effects.
    All code snippets are licensed under WTFPL.


  6. #6
    SitePoint Evangelist
    Join Date
    Jun 2011
    Location
    London UK
    Posts
    495
    Mentioned
    5 Post(s)
    Tagged
    0 Thread(s)
    First and foremost, you should produce a useful/helpful, informative website. If your website doesn't have enough pull to keep readers interested, no amount of linking, posting or "facebooking" will get it to number 1.
    Your surrounding activity should be a support for the website, not an attempt to push something to the top that doesn't have the body to be there.
    There have been countless threads here that give advice on how to create worthwhile content, my recent post titled "do's and don't of seo" is only one of many.

  7. #7
    Non-Member
    Join Date
    Dec 2012
    Location
    New York
    Posts
    31
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Well, In 2013 the techniques for seo like directories submission, social bookmarking etc would be useless. you should make an attractive and useful site. social media, youtube etc can help to get it on the first page of search engines.

  8. #8
    Non-Member phillipturner's Avatar
    Join Date
    Sep 2011
    Location
    Boston
    Posts
    81
    Mentioned
    3 Post(s)
    Tagged
    0 Thread(s)
    I feel (on the basis of trend of frequent updates) SEO is going to be more mature and accountable. In 2013 probably SEO will be more aligned with objectives of searcher, and those who just do SEO for getting ranked for getting ads would be wipe out. Quality content and real reference and credibility(So called backlinks) will lead. The current methodology (so called off page activities would be affected). Usability measures might play a major role.

  9. #9
    Community Advisor ULTiMATE's Avatar
    Join Date
    Aug 2003
    Location
    Bristol, United Kingdom
    Posts
    2,158
    Mentioned
    45 Post(s)
    Tagged
    0 Thread(s)
    Last year I stated that traditional SEO will die out in favour of general Internet marketing and I'm glad to see that my predictions are fairly spot on. Over the past year we've seen the general on-page SEO techniques become more mature and validated, and tasks like Information Architecture take centre stage over simple link building.

    This year I predict that we'll see more of the same, but for some old industries to kick and scream as they slowly die out.

    For starters, the traditional SEO firm will start to disappear in favour of marketing efforts from established agencies. Work will be tight for mid-to-large agencies and we'll see them taking smaller chunks of the market. The downside of this is that I think spam will play a huge role in 2013, particularly from India and Asian countries as small firms start to lose their markets and resort to spam to get their names out. We saw it with outsourced development and we'll see it with SEO.

    Google has done a good job weaning SEO shysters away, and I predict that this year will see Google try to push spammers away more than ever. Google's large team of data scientists will make numerous breakthroughs to combat spam in their search engine and I envision updates like the infamous "Panda" update to be much stronger.

    In short, SEO will refine itself and expert opinion will mean much much more than before. Small-time Indian SEO firms will start dying and as such we'll see more spam than ever, and to combat this Google will unleash breakthroughs in their efforts to curb poor SEO tactics.

  10. #10
    SitePoint Member
    Join Date
    Dec 2012
    Posts
    8
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Before doing any kind of Off-page activities in SEO now give main focus on On-Page, your content must be the unique and well-versed and for the user's point of view not for the search engine's point of view. Secondly your site must have proper categories and sub categories. Url should be the proper and similarly all on-page issues must be resolved and then you should move on off-page. In Off-page you should be doing little bit work.

  11. #11
    SitePoint Member
    Join Date
    Dec 2012
    Location
    Mumbai
    Posts
    1
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Is SEO even worth doing anymore?

    Web design field is so crowded that doing SEO seems to be a waste of time. We're more focused on creating content like blogs or videos which people can find useful and hope that they share it on social networking websites.

    Google Adwords are our primary source of lead generation. We also blog often.

    My question is, 'Is SEO even worth doing?'

  12. #12
    SitePoint Wizard bronze trophy PicnicTutorials's Avatar
    Join Date
    Dec 2007
    Location
    Carlsbad, California, United States
    Posts
    3,621
    Mentioned
    15 Post(s)
    Tagged
    0 Thread(s)
    I watch my industry first page close. 4 months ago I saw the whole page change. Well optimized sites fell off and small sites with not an optimization clue were on the first page. This included site.blogspot number one and etc. Are you kidding me? A free site made in ten minutes that prob copied 90% of their content places higher than those that spent thousands and hundreds of hours. Crazy

  13. #13
    SitePoint Member swapnilramani's Avatar
    Join Date
    Dec 2012
    Location
    India
    Posts
    21
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    on the whole and in short what can I say is SEO is going to become more and more challenging tasks in 2013 not only that, webmasters have to look forward to the further new updates and algorithms that Google will put out to make life more difficult for the webmasters and also to find ways to overcome those.
    For this webmaster would have to continuously update themselves with new trends in the SEO World

  14. #14
    SitePoint Evangelist
    Join Date
    Jun 2011
    Location
    London UK
    Posts
    495
    Mentioned
    5 Post(s)
    Tagged
    0 Thread(s)
    Quote Originally Posted by inventikas View Post
    Is SEO even worth doing anymore? Web design field is so crowded that doing SEO seems to be a waste of time. ...
    There is a common misconception that SEO is some sort of technical hocus pocus that is needed to get your site to rank well. This may have been the case a long time ago, but today that statement is about as valid as saying trains run on steam.
    Today's SEO is going more and more towards ensuring that your site is actually helpful for people that want to know about the particular subject of your site. That means your site must be set up and streamlined in such a way that it is found by people searching for that particular subject, but not accidentally comes up for those looking for a related subject.
    Imagine your are trying to find somehting out about proteine in milk. Milk may be the main ingredient for cheese, but cheese has nothing to do with what you are researching, and therefore should not come up in the serp.

  15. #15
    SitePoint Member
    Join Date
    Dec 2012
    Location
    Still in my Homeland Pakistan
    Posts
    5
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    No; I don't agree with you friend, in 2013 SEO is going to make more advance like
    Google is going to give concentration to copy righting.
    and there are some questions about your site that you have copy right low for your site name, images, content, script etc
    if you are using Images so are you going to use alt tag, title tag into image.
    how much keyword density you are going to keep?
    are you going to make some type of relationship with other websites or people?

    now these above asking questions are most important?

  16. #16
    SitePoint Member rkweb's Avatar
    Join Date
    Dec 2012
    Location
    India
    Posts
    16
    Mentioned
    1 Post(s)
    Tagged
    0 Thread(s)
    Swapnil,

    Quote Originally Posted by swapnilramani View Post
    on the whole and in short what can I say is SEO is going to become more and more challenging tasks in 2013 not only that, webmasters have to look forward to the further new updates and algorithms that Google will put out to make life more difficult for the webmasters and also to find ways to overcome those.
    For this webmaster would have to continuously update themselves with new trends in the SEO World
    Very true, I totally agree with your reply.

    As today we are standing at the end of 2012, and there were lots of Search Engine updates in this year, we can expect SEO to be more challenging in 2013.

  17. #17
    SitePoint Member
    Join Date
    Dec 2012
    Posts
    1
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Few months back I lasted top ranking position for my keywords in SERPs.
    As you all discussed above, if quality content & on-page techniques going to be concentrate more in 2013 SEO then I will get my keyword positions back.

    Let wait and see the updates.

  18. #18
    SitePoint Member
    Join Date
    Dec 2012
    Posts
    1
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Directory submission to High PR sites are still useful. One should avoid sites which are not related to your niche.
    Social bookmarking is just for bringing traffic.

  19. #19
    SitePoint Member
    Join Date
    Dec 2012
    Location
    Still in my Homeland Pakistan
    Posts
    5
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Let me tell you friend, Google is not giving priority to directory links because mostly users use same description and title into all directories. or half of them, which is not Good

  20. #20
    SitePoint Member solar2005's Avatar
    Join Date
    Jan 2013
    Location
    Ibadan, Nigeria
    Posts
    16
    Mentioned
    1 Post(s)
    Tagged
    0 Thread(s)
    I strongly believe that SEO shouldn't be the only priority of an experienced webmaster. Several years ago, search engines were not this popular, I could remember a few of them like Altavista and Askjeeves. No website can remain in the first page of any keyword for long because search engines want to make money through their PPC. So , what they do is that they put you on first page so that you will get a lot of traffic and later remove you. Once you are used to the traffic, and of course you would have made some money in the process, you won't have any other choice than to purchase their PPC. Do you think Google is a missionary organization?

  21. #21
    SitePoint Enthusiast SDGSteve's Avatar
    Join Date
    Nov 2012
    Location
    Chatham, UK
    Posts
    32
    Mentioned
    1 Post(s)
    Tagged
    0 Thread(s)
    Quote Originally Posted by logic_earth View Post
    No. None of those things help with SEO.
    Not entirely true, but you have to do it really well, blindly posting crap on forums, blogs etc. is a total waste of time.

    Of course SEO is worth doing, it exists much the same as it always has, it's just gradually becoming impossible to cheat it. I have two sites performing poorly either on extremely competitive keywords (like "web design" which is a ball breaker) or because one is Flash based but the vast majority I SEO are in a totally happy place relying as they always have done on good on-page optimisation and high quality backlinks built up over many years, I have some very small companies in great positions alongside major corporations, and I'm not some MIT level analyser of data with hundreds of software packages spewing numbers at me, or permanently attached to Reddit or Twitter. SEO works just fine if you get the basics right and keep at it, some keywords need a little more, some don't.

    There are some weird results out there but it's simmering down and overall SERPS have been cleared of a lot of duplicate junk and poor websites that relied entirely on a nice domain name or spamming article submission all over the web, this is progress, it just means SEO will be a more expensive service from pros or something you need to dedicate more quality time to for DIYers, we've already seen the massive degradation of quality forums, blogs, article sites, directory sites etc. caused by making it easy, I assume everyone has come across plenty of duff results of terrible websites which just had a great EMD and article spinning software, the change is in the right direction and will continue refining, it's a good thing.

  22. #22
    SitePoint Member WebsiteWriter's Avatar
    Join Date
    Jan 2013
    Location
    North Bay
    Posts
    23
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    I only have one good tip for SEO in 2013.

    I am not an SEO expert.

    However, this one tip has landed me free products and more web traffic than I have been able to get in any other way. Take the time to pick the right long tail keywords...

    I wrote a review a few days ago for an obscure product.

    It ended up being the most shared post on my own personal blog and the marketing team for that company contacted me personally to send me a free gift and that my friends is awesome...

    They work. They work. They work.

    I kid you not.

  23. #23
    SitePoint Member
    Join Date
    Jun 2008
    Location
    USA
    Posts
    24
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    It's interesting to me because for the past decade the same types of posts are on different sites, but on the whole SEO is still the same thing: content and links. While the engines are much more sophisticated now in detecting spam and identifying bad neighborhoods, it's still the same game. The only thing Panda and Penguin did was purge a ton of crap from the system and make it more difficult to *easily* rank for high competition keywords.

    Keep a focus on content and keep thinking about how to get links relevant to your industry. The end.

  24. #24
    SitePoint Member WebsiteWriter's Avatar
    Join Date
    Jan 2013
    Location
    North Bay
    Posts
    23
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Quote Originally Posted by duffyace View Post
    It's interesting to me because for the past decade the same types of posts are on different sites, but on the whole SEO is still the same thing: content and links. While the engines are much more sophisticated now in detecting spam and identifying bad neighborhoods, it's still the same game. The only thing Panda and Penguin did was purge a ton of crap from the system and make it more difficult to *easily* rank for high competition keywords.

    Keep a focus on content and keep thinking about how to get links relevant to your industry. The end.
    That's what I keep telling my clients but nope. They think that hiring an SEO Wizard is going to magically make their one day old business startup into the most popular Facebook or Twitter clone on the planet. Haha.

    I want to facepalm every time on a meeting like that.

    But hey, it pays the bills.

  25. #25
    SitePoint Member
    Join Date
    Jun 2008
    Location
    USA
    Posts
    24
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Ha, I feel your pain! I generally always pitch SEM as the 100M dash while SEO is a marathon. If you want immediate gratification, do some CPC in tandem with SEO. As far as rankings go I always, always, always tell clients that they're looking at 3-6 months to see any movement and 1-2 years to see top rankings (assuming they're decent volume and high competition).


Bookmarks

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •