SitePoint Sponsor

User Tag List

Results 1 to 7 of 7
  1. #1
    SitePoint Wizard
    Join Date
    May 2002
    Posts
    1,370
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    Social Marketing less accounts

    After somehow getting in the groove of assuming, and wrongly, that individual accounts are required material for marketing on thru FB | Twit and with other buttons (G+ ?, etc) the lingering question I have is whether this type of limited, yet quick, effort is enough to help jumpstart site traffic.

    - Referring to pages enjoying but a sparse handful of uniques per day. No, they might fit on the back of your thumbnail.

  2. #2
    SitePoint Wizard silver trophy
    Join Date
    Aug 2003
    Location
    Southern California
    Posts
    4,685
    Mentioned
    19 Post(s)
    Tagged
    0 Thread(s)
    Quote Originally Posted by datadriven View Post
    After somehow getting in the groove of assuming, and wrongly, that individual accounts are required material for marketing on thru FB | Twit and with other buttons (G+ ?, etc) the lingering question I have is whether this type of limited, yet quick, effort is enough to help jumpstart site traffic.

    - Referring to pages enjoying but a sparse handful of uniques per day. No, they might fit on the back of your thumbnail.
    Facebook uses individual accounts to access brand / business pages. There's no requirement the account actually be used but it must comply with the terms which means being an "actual account". For larger profiles and those with account managers it's possible to get a management-only account.

    By Twit I assume you mean Twitter? Twitter is pretty much the inverse with a 1:1 relationship on accounts to logins so each brand you want to manage one for is setup independently with business information and accessed directly.

    LinkedIn, Google+ and MySpace mirror Facebook's approach. Pinterest mirrors Twitter although you can farm out pinning options per board.

    As far as jump starting traffic, that's really not how social works for most cases so unless your business is about creating seriously interesting content [think video / infographics / cartoons / fantastic articles] it's unlikely many people will make the jump off nor should that really be the goal. The opportunity of social is in the platform its self, not pushing everyone off of it.
    - Ted S

  3. #3
    SitePoint Wizard
    Join Date
    May 2002
    Posts
    1,370
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Quote Originally Posted by Ted S View Post
    As far as jump starting traffic, that's really not how social works for most cases so unless your business is about creating seriously interesting content [think video / infographics / cartoons / fantastic articles] it's unlikely many people will make the jump off nor should that really be the goal. The opportunity of social is in the platform its self, not pushing everyone off of it.
    So for sites of 'lesser priority', but sporting some great articles, you would not suggest placing the buttons only without opening individual accounts? Factoring here also, the ongoing committment(s) involved with maintaining social.

    And just to be clear -- you don't have to have accounts with these social outlets to utillize their buttons/links?

  4. #4
    SitePoint Evangelist
    Join Date
    Jun 2011
    Location
    London UK
    Posts
    495
    Mentioned
    5 Post(s)
    Tagged
    0 Thread(s)
    If you manage to create a large following on social media sites, it will have some influence on your own site. To look at it as a way to "jumpstart" traffic, is asking for a big disappointment.Besides, why would you spend loads of time creating content for social media sites when you could use that effort to expand your own site?
    Promoting it via relevant sites, forums and blogs is fine as a secondary support. The main driver for your site should be your site, end of.

  5. #5
    SitePoint Wizard silver trophy
    Join Date
    Aug 2003
    Location
    Southern California
    Posts
    4,685
    Mentioned
    19 Post(s)
    Tagged
    0 Thread(s)
    Quote Originally Posted by datadriven View Post
    So for sites of 'lesser priority', but sporting some great articles, you would not suggest placing the buttons only without opening individual accounts?
    I'm not following the question? Buttons work with or without accounts although not having a presence these days makes very little sense.
    - Ted S

  6. #6
    SitePoint Wizard
    Join Date
    May 2002
    Posts
    1,370
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Quote Originally Posted by Ted S View Post
    I'm not following the question?
    Just want to cover all the bases for the 'non-astute' among us. - That's all. And thank you.

  7. #7
    SitePoint Member
    Join Date
    Dec 2012
    Location
    Tel Aviv, Israel
    Posts
    1
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    A presence on Social Media networks at this point is a must. To generate organic traffic I also suggest looking into traffic exchange networks.


Bookmarks

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •