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  1. #1
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    Content Marketing: How to effectively do it?

    Hi guys,

    How to do effective content marketing? Please share your thoughts about this to help other IMs looking for guide in doing Content Marketing.

    Here's mine:

    1. You should be straight to your message
    - Avoid tapping non-essential topics and focus on what you are into- to INFORM, to ENTERTAIN, to relay a message, etc. Be straight and get into your topic within your topic.

    2. Distribute your Content effectively
    - You should know where to distribute your content to reach your target audience. If you have Infographics content, submit it to Infographics sites, Pinterest, LinkedIn, etc. Sites that values images more than words.

    3. Analyze your content's reach and impact
    - After days of launching your Content Marketing campaign, you should analyze and see what are the impacts of your campaign to the readers. Does the campaign generated the traffic you expect to have? Does the visitors engaged into actions? Were there comments or activity on the campaign. These are valuable assessment to know the impact of your campaign and to further improve your Content Marketing campaign in the future.

    Please share yours

  2. #2
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    Content writing is good if it is effective, informative, and unique in nature. Content writing is a professional job for elaborating information skillfully so that it could be availed by online community. Content is source of information and we should write it using easy words and right grammar.

  3. #3
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    Content must be fresh and simple. Everyone have to be understand what you are explaining about.

  4. #4
    Life is not a malfunction gold trophysilver trophybronze trophy
    TechnoBear's Avatar
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    Before you reply, please note that the theme of this thread is content marketing, not content writing.
    Take plenty of exercise walk round and round the garden
    or
    sign up now for the Isle of Jura 10K or Half Marathon!

  5. #5
    SitePoint Enthusiast BoostSoftware's Avatar
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    I would add that if, at all possible, a person ought to include photographs, tutorials, video or anything else visual that will help your customer make an easy decision for your product. These things may seem time consuming at first, but are almost essential in today's online marketplace. This combined with easy to access information about pricing make for quicker sales & happy customers!
    Erin Walsh
    Director of PR, Boost Software, INC.
    http://boostsoftware.com

  6. #6
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    You can share your content in content curation sites like scoop.it, storify, List.ly, Newsle, Bundlepost etc. Also you can create a blog like tumblr to promote specific service/product.

  7. #7
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    Read this article... convinceandconvert.com/content-marketing/5-ways-to-create-a-likeable-content-marketing-strategy/. It's really great and beneficial for content marketing.

  8. #8
    SitePoint Enthusiast DexSmart's Avatar
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    If you will go trough Huffingtonpost.com article from last week you will understand some very important details about how to build your content for your business!
    Matei Gavriluta - Google+
    Houston Local SEO Agency and Inbound Marketing Services -
    Linkbuildingoffice.com
    Follow Linkbuildingoffice on Twitter - @Lbuildingoffice

  9. #9
    SitePoint Member Vegau's Avatar
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    Write valuable stuff! Don't say the same thing over and over. Give your audience a reason to read and share your work and then share it socially.


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