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  1. #1
    SitePoint Zealot freejavahelp's Avatar
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    Hi all!

    I am thinking about advertising on GoTo! Any opinions I should hear?

    Also, could someone tell me how many times the following terms were searched for? Thanks a ton!

    java lessons
    easy java tutorials
    java made easy
    java language
    java forums
    java forums
    java articles
    java howto
    java FAQ

    Thanks!

    Jim
    http://www.freejavahelp.com
    Making Java REALLY Easy
    Tutorials, Forums, and Articles

  2. #2
    Non-Member jigga's Avatar
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    Well, they are good if people actually click on your links. I put $25 in to try it out 3 months ago and I still haven't used it all up. I have 197 search terms right now and no one searches for a lot of things apparently. So... I guess it's worth it if you don't mind long term un noticeable traffic growth. It is a great service and a good idea, but only if you're willing to pay the $3 per click to get the good terms.

  3. #3
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    You can check the terms using the GoTo suggestion tool located at:

    http://inventory.go2.com/inventory/S...ggestion.jhtml

    I've gotten most of the subscribers to my mailing list (about 300) from advertising on GoTo.com. I have about 50 search terms with them.

    I've been happy with the results and will continue to spend $25 everytime it runs out!!

    Good luck.

    Mark
    http://www.phillylist.com

  4. #4
    Idea Developer
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    Im thinking about signing up with them
    Professional PHP programing / Hosting
    aim: downtoi3iz icq: 74637813

  5. #5
    SitePoint Columnist DanThies's Avatar
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    I'll give you my "magic formula" (aka wild guess that seems to work) on using GoTo:

    1. Download the spreadsheet and bid on lots of terms.

    2. When I mean lots, I mean lots. Every possible combination you can imagine. Then add some more.

    3. Write a good description. The title should make people want to read your description, the description should make them want to click to your site.

    Even getting into the top 50 on very popular search terms will give you traffic, but for low-pop terms, you need to be in the top 3-5 at least.

    Think of GoTo as *targeted* traffic - the generic terms are very expensive to bid on, the more specific and targeted you get, the better-qualified the visitors are and the lower the cost. This is unusual for the web - everywhere but GoTo, targeted traffic costs more.

    I started in April with the usual $30 ($25 + $5 free for signing up through an affiliate's link) and I've not used it up yet, but that's because I'm only paying a penny a click, which means I'll burn through only $3-$5 a month at most.

    Dan

  6. #6
    Idea Developer
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    Awesome, thats what im thinking of usign, i have another question, on big terms, can you still bid 1 cent and be like 20th
    Professional PHP programing / Hosting
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  7. #7
    SitePoint Columnist DanThies's Avatar
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    Originally posted by necrominator
    Awesome, thats what im thinking of usign, i have another question, on big terms, can you still bid 1 cent and be like 20th
    Depends on which terms, of course.

    You can't get away with a 1-cent bid on "big" terms, usually. Just do a search on those terms at http://www.goto.com, and you'll see the amount of the bids. A 1-cent bid for "Pokemon" will get you buried too deep to be found, but a 3-cent bid would put you on the second page of results. 7 cents would put you on the first page. For "small business" you can get onto the second page with a 5-cent bid.

    Only *very* popular terms will generate any traffic from a second page listing.

    You have to decide what traffic is worth to you. If you can make enough money from a visitor to bid more on popular terms, then do it. I wouldn't throw more than 10-20% of the visit's value into a pay-per-click campaign, though. I focus less on the amount of traffic, and more on the quality of the traffic. 1000 clicks that generate no sales isn't even worth a penny.

    Dan

  8. #8
    Idea Developer
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    I often found its better to first decide how much you get total income from 1000 visitors, since i run a advertiser supported sites, and then you can decide what you can spend on advertising, if you can find advertising for less than you make per 1000 visitors, go for it, because nomatter how much traffic you get you will always make money.
    Professional PHP programing / Hosting
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  9. #9
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    I have a similar forumular for calculating how much to bid on terms. I first calculate 3 variables...
    • Accuracy of term ... 0-1
    • Probability of sale per visit ... 0-1
    • Cost of sale


    Example if I wish to sell a subscription to my fdantasy football leagu emanager, $60 and I am bidding on the word fantasy football this will yeild a Accuracy of 0.10 beacuse about 1 out of every 10 fantasy football searches have the power to decide what service to use. The pobaility the sale will happen, who the heck knows! But I try, say I figure it to be 0.008. So 0.1 * 0.008 * 60.00 I would bid $0.05 for ranking. If the term was fantasy football league mananger then it would be 1.0 * 0.008 * 60.00, so I would offer as much as $0.50 to get a ranking. This is just what I do, it is just a way for me to feel like I am not just guess, but in the end, aren;t I anyway!

    [Edited by stat_man on 10-14-2000 at 02:17 AM]
    Craig D. Parker
    http://www.fantasystats.com
    Free Fantasy Football Leagues

  10. #10
    SitePoint Guru
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    I lOVE goto.com!! I just put in my bids 5 weeks ago, and already I'm getting most of my daily traffic through them - even more than my Yahoo! listing. (Which kind of surprises me, but who cares - targeted traffic is targeted traffic!)

    I agree with the earlier advice, bid on TONS of less popular terms for a penny or two per pop. It all adds up (in terms of traffic!)

    Some of my terms got rejected, and I wrote them a nice note suggesting WHY I should have them, and they changed the decision and added the terms the next day...

    Luvin' Goto,
    Kat
    TheWeighWeWere.com - Weight Loss Success Stories from A to Z!

    oops, I did it again...re-relaunced July '07

  11. #11
    AdSpeed.com Son Nguyen's Avatar
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    With only 25$ you could start with goto.com, and your money will be spent on target visitors!!

    Goto.com still the leader of this market! but quite competitive now!
    - Son Nguyen
    AdSpeed.com - Ad Serving and Ad Management Made Easy

  12. #12
    Follow Me On Twitter: @djg gold trophysilver trophybronze trophy Dan Grossman's Avatar
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    If anybody else is interested in "slow, long-term traffic growth" through pay-per-listing search engines:

    Be sure to try http://www.brainfox.com

    Bidding starts at only $0.001 there, traffic is slow but steady every day (I have over 300 listings).

    If you join now, they're offering 500% on top of your starting deposit (min: $5) - IOW I put in $20 to start and my balance started at $120 (20 + 5*20 = 120).

    You won't get far without over 100 listings, better with 250+. But, with bidding starting at $0.001 a $0.003 to $0.005 bid is enough to get in top 10 on many important search terms (as anywhere else, the major general terms still cost a bit).

    I use BrainFox.. if you're in for quick traffic don't bother, it comes slowly here.. should be a few months before my $120 burns out (that's 120,000 visits $0.001).

  13. #13
    SitePoint Member
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    I have around 6,000 terms with Goto

    I spend over $100 per month, at an average of approx $0.02 per visitor. This includes in some very competitive categories.

    I think this is great value. #1 tip - Bid low on a lot of terms

    It is simply not true you need to bid $3 per click or whatever. All you need to do is work the system and bid on a lot of terms.

    Goto has traffic and has lots to send if you work it hard. 200 million searches per month. Most/All of the established competitors have less than 10% of GoTo's traffic. Most/all of the less established competitors have < 1% of Goto's traffic.

    Personally I wouldn't bother with any of GoTo's competitors until you're spending at least $25-$50 per month on GoTo.



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