We have an event listing website and wish to send newsletters to our subscribers with events in their area. Meaning each newsletter needs to go to a database and pull in data for each email that is sent.
Since the event data is not part of the subscriber record we cannot really use "merge tags" as offered by some email marketing providers.
Is there a hosted or even server based software package anyone would recommend?
It's good when the data can be stored in the subscriber record but not when the data is in another table. That is my issues. The data we are dealing with is event data like concerts, etc. Which always changes of course.
The system we are looking for is needing to have the ability to go into a table and get data