Use the most popular and efficient social networks for business (Facebook, Twitter, Pinterest for B2C and LinkedIn for B2B) Gathering leads is probably the main aim of your social media presence, so you should build a right strategy forbes.com/sites/dailymuse/2012/12/03/planning-your-social-media-strategy-take-a-cue-from-ge/ Here are some tips of building social media leads socialmediaexaminer.com/how-to-grow-social-media-leads-new-research/