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  1. #1
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    Tracking software sales in GAnalytics?

    Hi,

    my current project sells software online, and i would like to track the sales, where they came from and which sales channels perform best etc.

    My issue is that the user can download the software and use a trial for 30 (sometimes up to 60) days before the software reminds him that the trial is about to expire. This means each successful sale would typically have 2 "visitors" in GA, one when the user first arrived (lets say from adwords for "Awesome software trial") and the next visit when the purchase happens.
    How would i go on about tracking these sales in google analytics, and essentially link them back to the previous session when they first arrived to download the trial? Anyone with a good tutorial on this topic?

  2. #2
    SitePoint Wizard silver trophy
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    Quote Originally Posted by KeepItHamsta View Post
    Hi,

    my current project sells software online, and i would like to track the sales, where they came from and which sales channels perform best etc.

    My issue is that the user can download the software and use a trial for 30 (sometimes up to 60) days before the software reminds him that the trial is about to expire. This means each successful sale would typically have 2 "visitors" in GA, one when the user first arrived (lets say from adwords for "Awesome software trial") and the next visit when the purchase happens.
    How would i go on about tracking these sales in google analytics, and essentially link them back to the previous session when they first arrived to download the trial? Anyone with a good tutorial on this topic?
    Have you considered assigning an ID to sessions that falls within Google's privacy rules but also lets you track people once signed up?
    - Ted S

  3. #3
    SitePoint Member
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    I know you can set up Google Analytics for a commercial site for free and pay attention on special marketing tools such as the "sales funnel".
    If you do not have a registration form for tracking the activities of users, use the session_id.


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