Dear All, ............. I am sorry if it is not right place to post
After getting good leads in web design projects I decided to jump in optimization field for that we need to define SEO Packages. Some of my challenges are-

After analyzing other companies packages I found every where (at those packages) people talk about volume of work like x number of articles, y number of directories and so on.

I want to know what deliverable should be included in Packages with respect to result, timeline traffic and other measurable means. in terms of timeline, result and its effect.