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Thread: Newsletter CTR

  1. #1
    SitePoint Enthusiast
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    I have a question for you all.

    I run a gaming site that has a newsletter which has quickly gained around 60,000 subscribers. Now before I start seriously publishing weekly or bi-weekly newsletters, I was just wondering, what is the average CTR that I should expect from newsletters.

    Please ignore the fact that my newsletters are gaming oriented, and so will get a slightly lower CTR chances are. The ads won't be VERY targetted chances are, and though I can probably get some CPM deals, I'd like to know what the industry standard for newsletter clickthrough rates are.

    Thank you,
    - HZ

  2. #2
    Lord of the Underworld
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    Well, they are MUCH higher than banner ads... so that's a start

  3. #3
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    A start maybe, hope it's not the end. SOMEONE must know out there. Please help folks.

    I figure it's above 1%.

  4. #4
    Idea Developer
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    much better than banner ads. Especially if you didnt buy the list, but they signed up for your sites.
    Professional PHP programing / Hosting
    aim: downtoi3iz icq: 74637813

  5. #5
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    No, the list was aquired through my site, not bought. But STILL, I have no been given an estimate on the CTR I can find in newsletters.

    Surely, SOMEONE must have some numbers. The industry is growing, somewhere, somehow, someone must have taken time to see what the response rate generally tends to be.

    I am speaking about an ad in the top portion of the newsletter.

  6. #6
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    I have read that the click-thru rate in a newsletter is close to 5%. Personally, I can't believe it'd be that high. I believe it must be nearer 3%, but I have no stats. to back it up.

    Good luck

  7. #7
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    Hey,

    This is Val from PSX Extreme, we've spoke before through email, don't remember what it was but somwething about marketing I remember.

    Anyway, to your question. We run a newsletter with 42K subscribers and I usually get a 2-6% response from an ad on top. I know it is a bad range to go by, but the CTR greatly depends on the ad copy.

    Contact me for anything you need.

    Val K.
    PSX Extreme
    http://www.psxextreme.com (and many more to come)

    [Edited by psxextreme on 09-19-2000 at 07:13 PM]

  8. #8
    SitePoint Co-founder Matt Mickiewicz's Avatar
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    2-6% sounds about right...
    Matt Mickiewicz - Co-Founder
    SitePoint.com - Empowering Web Developers Since 1997
    Follow me on Twitter.

  9. #9
    Sports Publisher mjames's Avatar
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    You shouldn't have any problem at all selling advertising and what not with 60,000 subscribers... already selling ad space and my subscriber number is not near that high...

  10. #10
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    mjames86, you would think that wouldn't you. But with school, and basically life in the way, I haven't made the newsletter a priority up to now. I have had offers in the past, but now that I want to do it, I have no offers. hehe. ironic.

    matt, I think you should update the blurb on your resources page about egroups. They are no longer the service they once were. Ever since they were bought out by Yahoo! they have placed ads all over the newsletters, and now put ads on top as well. They should no longer be recommended, even though you probably get referral money for signing people up for their services.

    psxextreme, Thank you for giving the information I truly waited and waited for. I assume you get your advertising yourself and so is targetted, but since chances are I'll use adinbox.com or something as such, I'll probably have a lower response rate. Oh well. I'm okay with that.

    nazam, thank you for taking the time to reply.

    - HZ
    http://www.cheatindex.com


  11. #11
    SitePoint Member
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    just a test...sorry :-)


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