We have been building our site and have run into a bit of an issue that we didn't see coming and was hoping to get a little advice.
I've had to change the real name slightly but we been building our site for a while now, let's call it www.teapot-xchange.com. The 'xchange' part because 'exchange' was already taken (slowly buying these up as they become available). So everything to do with the site currently says 'xchange', content, links, twitter, facebook, backlinks, all marketing material etc.
The problem we have now we're getting ready to launch and do some serious SEO is that whenever we mention the site to anyone they instantly start searching for 'teapot exchange'. So I'm thinking we have a couple of options;
1, buy 'teapot-exchange' and set about changing everything - which is going to take a lot of time and delay the launch somewhat.
2, Stick with 'teapot-xchange' and optimize all website content for 'teapot-exchange', including Facebook etc and all future content.
Obviously no.2 would be much simpler and quicker, but would it be effective?
Or any other suggestions would be greatly appreciated.
Thanks in advance for any assistance.