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  1. #1
    Level 8 Chinese guy Archbob's Avatar
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    Fastclick weekend stats

    My weekend stats for fastclick are about half of what they are on weekdays. Does Fastclick just have no banners to show on weekends? My stats of traffic aren't half on weekends.

  2. #2
    Serial Publisher silver trophy aspen's Avatar
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    People have better things to do than surf the web on the weekends. They go to movies, they take day trips, they go shopping.

    Most sites, except maybe DIY home improvement sites, have less traffic on weekends.
    Chris Beasley - I publish content and ecommerce sites.
    Featured Article: Free Comprehensive SEO Guide
    My Guide to Building a Successful Website
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  3. #3
    SitePoint Zealot
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    For one of our sites, the stats for FC are the same on the weekend as during the week but we do get more pageviews on the weekend - it's a sports site.

    The only thing I can suggest is maybe you have less unique visitors on the weekends and maybe they visit more pages so your pageview stats are similar but FC won't show ads over and over to the same people. Can't think of any other reason.
    Sean Burns
    WebmastersReference.com - Submit your resources, affiliate programs, scripts and hosting plans.

  4. #4
    SitePoint Addict
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    I believe that one of the options that FastClick offers is to not run campaigns as much on the weekends. My weekend stats are always lower than my weekday stats -- even accounting for less uniques and less impressions. They just don't serve as many paid ads on the weekend.


    Ralph


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