Bias Precursor: I have a client who seems to believe users are afraid of scrolling.
In programming a website for a lawyer client of mine, he is afraid that the pages with word counts of 1500+ will intimidate users because of length and lose their interest. I tried to suggest breaking up the paragraphs with leading headings and bullet point lists (maybe pictures) to make it visually easier to handle, but that didn't seem to interest him. I suggested (as he has used before) a list of the headings as anchor tags to jump to sections but he dismissed that with "well once people click on one and they're way at the bottom, they might get lost down there and move on." Before I could interject with the Top anchor links he asked that I do up a demo page.
The Demo Page
He wants to put all of his site content into hidden div containers that expand (Jquery slideToggle()) when clicking on the headings. He believes that having the headings immediately available will give users a good overview of what the page is about. I believe that it will hurt users who like to scan pages for keywords by hiding all the content behind a click.
My general feeling is that users don't mind scrolling, but that hiding all of his content behind headings that are clickable to reveal them would be a mistake in usability.
Can I get some feedback on this topic?