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View Poll Results: Do you send out Text or HTML e-mails?

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  • Text

    14 41.18%
  • HTML

    9 26.47%
  • Either/Both

    11 32.35%
Results 1 to 18 of 18
  1. #1
    SitePoint Member
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    Talking Text VS HTML emails

    Does anyone have a preference? Any good or bad experiences with either? Which is the "better" format?
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  2. #2
    SitePoint Guru dale_burrell's Avatar
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    Much prefer HTML, I like my information/communication formated.

    Only downside for me of HTML is that spam mails can tell when you open a mail and all sorts of other things.
    If you aren't living life on the edge
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  3. #3
    SitePoint Zealot avolia's Avatar
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    I would give your visitors a choice to subscribe to either.
    HTML emails are knows to have better click through rate.

    But still some email programs don't support html, and AOL is another headache.

    I have seen some newsletter subscription forms with three options, HTML, Text, AOL.

    Some only send text to AOL.
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  4. #4
    Back in Action Winged Spider's Avatar
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    I prefer HTML also, although we do put up a webpage with the same content for those text only people.

    Does anybody have any stats on what percentage of users can open a HTML email?


  5. #5
    busy Steelsun's Avatar
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    text only.
    HTML causes too many problems:
    1) Speed/size issue for dial ups
    2) Virus Friendly
    3) Spamlike
    4) Does not display right on some email programs

    I use Eudora 5.0 for my email client, so I am relativly email virus safe, yet HTML email often comes through unreadable (due to poor coding mostly).
    Brian Poirier
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  6. #6
    SitePoint Wizard silver trophy Jeremy W.'s Avatar
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    We send HTML-only emails to 200,000 people. We are actually running tests for the next 6 months to see if we get a better conversion with Text-only and will choose a single format.

    It's easy enough to write the software to do either, but since users don't really care it's down to which one sells better

    J
    SVP Marketing, SoCast SRM
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    Twitter: @jeremywright

  7. #7
    SitePoint Wizard silver trophy
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    With MIME messages you can send a text/HTML message that will appear correctly either way. The only downside is you have to include both a text and HTML version (which is like twice the work)

  8. #8
    . gdape's Avatar
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    about 90% can view html

    just looking at a recent campaign;

    7100 subscribers
    1,905 Unique HTML opens

    Clickthroughs;
    Text: 20
    Html: 804

    the majority viewed the text version but very low clickthrough rate for the text version

    sent in multipart text/html

  9. #9
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    I say text because not all mail clients process HTML well. At work we use Notes and the HTML is crappy and difficult to use. Anytime I have the choice to receive a newsletter or other type of communication in HTML or text, I choose text.

  10. #10
    . gdape's Avatar
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    good point, I don't have lotus notes to test on so I'm just hoping

  11. #11
    SitePoint Enthusiast
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    I've just begun using Topica's email publishing service

    You can email in html/text and aol.

    Pretty impressive service so far. Good price too.
    MoneyForStudents.net - Financial Resources for Students.

  12. #12
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    So far, I'm using netatlantic. I can send messages in text or HTML, but I've been sending them in text so far.
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  13. #13
    . gdape's Avatar
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    Web-based email software like Topica, Sparklist, Gravitymail send in MIME multipart allowing the client to view text version if html incompatible; so the question is not html versus text, as html is clearly superior, it's whether your html code is good enough to render correctly in most if not all html capable email clients.

    Certainly the cross browser testing of web pages for PC/linux/Mac/IE/Netscape is a lot easier than testing I have to do for all email clients, which in most cases are buggier than their browser equivilents

  14. #14
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    Post

    Any tutorials/advice on how to send MIME/multipart e-mails? I'm not exactly up to speed on this.
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  15. #15
    Wanna-be Apple nut silver trophy M. Johansson's Avatar
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    Originally posted by Gracklor
    Any tutorials/advice on how to send MIME/multipart e-mails? I'm not exactly up to speed on this.
    I second this request with all my heart.
    Mattias Johansson
    Short, Swedish, Web Developer

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  16. #16
    SitePoint Wizard silver trophy
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    I looked for a long time because I wanted 2BigFeet's newsletter to be both text/HTML. I never found a good tutorial on MIME but did find a email program that let's you send 2-part messages. It's GroupMail by Infacta (www.infacta.com) and we've been very pleased with it so far.

  17. #17
    . gdape's Avatar
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    i don't know how its done I just copy and paste . i'm sure if dig around around there will be free php scripts somewhere

  18. #18
    Sports Publisher mjames's Avatar
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    I send out text e-maisl. However, I strongly believe that if you are going to send HTML e-mails, make sure you offer a text version, as well.


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