Im trying to figure out what the stats on my site mean.

Im using Open Web Scope and it spits out a long list of graphs and such.

Im not real sure about how to take in the numbers though.

the beginning looks like this:

Unique Visitors ###
Homepage Hits ###
Total Webpage Hits ###
Bandwidth Used ###.### MB
Most Popular Day Aug-##
Average Homepage Hits per day ###
Average Webpage Views per day ###
Average Unique Visitors per day ##

I am trying to determine what affiliate programs I would be approved for. I look at the numbers of total webpage hits but it looks much larger than I expect. It also reports all the images downloaded on my site. This all kind of confuses me and Im wondering if anyone would simplify it for me?

I just want to know which statistics I should key in on to determine how many impressions I can offer per month.

Thank you very much for your help.