Website and new logo comments would be appreciated

[brigzy]

This is what I see:



There background is pretty choppy I think - with dithering / noise around your footer graphic.

I meant that it is not a logo in the traditional sense, in that it is finely detailed and complex - like a work of art.
I am sorry it was meant to be constructive criticism.

As you can see above the fine detail is lost at my current screen resolution 1920 x 1080.

Best regards
Brigzy

[steveorg]

There background is pretty choppy I think - with dithering / noise around your footer graphic.

I meant that it is not a logo in the traditional sense, in that it is finely detailed and complex - like a work of art.
I am sorry it was meant to be constructive criticism.

As you can see above the fine detail is lost at my current screen resolution 1920 x 1080.

Best regards
Brigzy

Oh - I thought you meant dithering in the logo. It is a bit more complex than most logos, but that allows it to be more eye catching and memorable than most logos. One of our goals was not being a me-too logo. There are trade-offs, but we think these trade-offs are worth it.

Now I think you mean dithering on the salt shelf. That would be true. It was not well executed and is on the list of things to fix, but is a low priority. We're in the final shake-out and expect to launch our first app next week, which is when the site will become less mysterious. Once we take a bit of a breather, the shelf will be fixed.

[brigzy]

Perhaps if it were bigger it would render better - I think it is hard to determine any detail in the snapshot above. I don't really like the fact that it is an unscientific dial - i.e. which scale is the red mark pointing to - the inner scale or the out scale? - kind of an design flawed device. I don't think it is eye catching at the current size - and blurred and eye straining. If you are targeting mobile device users this image is going to be very difficult to make discernible on a small mobile screen.
Brigzy

Edit/p.s.: I would go for a simple eye catching vector based scaleable image.

[steveorg]

Perhaps if it were bigger it would render better - I think it is hard to determine any detail in the snapshot above. I don't really like the fact that it is an unscientific dial - i.e. which scale is the red mark pointing to - the inner scale or the out scale? - kind of an design flawed device. I don't think it is eye catching at the current size - and blurred and eye straining. If you are targeting mobile device users this image is going to be very difficult to make discernible on a small mobile screen.
Brigzy

Now I'm a bit confused. It just occurred to me that you may have originally been talking about the tiny grey dial at the bottom of the screen. That IS a piece of crap, but also a low priority on the to do list.

But then again, you are now talking about the red mark, so that means the full size logo. It's certainly not meant to be scientific, more like a work of art as you first said. The device couldn't work in real life. That's part of its charm and one of the reasons it is memorable.

The logo scales okay on mobile, but the mobile version of the site has not yet been created. Ir is also on the road map. The mobile site will require less logo scaling.

[kohoutek]

Oh - I thought you meant dithering in the logo. It is a bit more complex than most logos, but that allows it to be more eye catching and memorable than most logos. One of our goals was not being a me-too logo. There are trade-offs, but we think these trade-offs are worth it.

I'm not sure I can agree with that and the links below showcase why:

Some of the more memorable logos: http://www.logodesignlove.com/15-won...e-logo-designs
http://creativefan.com/brilliantly-simple-logo-designs/
http://naldzgraphics.net/design-2/si...-logo-designs/

A logo doesn't have to be simplistic, but it has to be well excecuted. Like some have said above, I don't quite get the logo, nor the type. I don' instantly associate a vault, either. It's very "crowded" and overly-detailed, so my eyes are all over the place, making me effectively not remember anything at all. Information overload = little absorption and thus I'll likely not remember much of it, unless the composition and various elements are extraordinarily executed and appealing.

The rest of the site is nicely done. The logo, at its currents state, drags the quality of the rest down a bit, not just because it feels detached from the rest but also because the execution is weird. It feels a bit as if the logo was created for a different site.

If you prefer the more appealing, eyecatching kind of logos, then see these: http://panic.com/, http://macrabbit.com/espresso/

And some logo designers who master these type of complex logos:

http://www.dailydesigninspiration.co...srdjan-kirtic/
http://www.dailydesigninspiration.co...tsyn/lomapoko/
http://www.dailydesigninspiration.co...os/cris-labno/

It is not my intention in any way to get you down or anything. I really like the rest of the site, it was just the logo that didn't work for me.

[brigzy]

Also - for anyone who has seen the facebook movie - you will appreciate this :

Drop the 'The' in your logo - just "Salt Vault" - as is your URL.

Facebook was TheFaceBook - but with Sean Parker's major contribution became FaceBook.

Brigzy

edit : and change 'source of savoury software' to 'savoury software'

IMHO

[steveorg]

I'm not sure I can agree with that and the links below showcase why:

Some of the more memorable logos: http://www.logodesignlove.com/15-won...e-logo-designs
http://creativefan.com/brilliantly-simple-logo-designs/
http://naldzgraphics.net/design-2/si...-logo-designs/

A logo doesn't have to be simplistic, but it has to be well excecuted. Like some have said above, I don't quite get the logo, nor the type. I don' instantly associate a vault, either. It's very "crowded" and overly-detailed, so my eyes are all over the place, making me effectively not remember anything at all. Information overload = little absorption and thus I'll likely not remember much of it, unless the composition and various elements are extraordinarily executed and appealing.

The rest of the site is nicely done. The logo, at its currents state, drags the quality of the rest down a bit, not just because it feels detached from the rest but also because the execution is weird. It feels a bit as if the logo was created for a different site.

If you prefer the more appealing, eyecatching kind of logos, then see these: http://panic.com/, http://macrabbit.com/espresso/

And some logo designers who master these type of complex logos:

http://www.dailydesigninspiration.co...srdjan-kirtic/
http://www.dailydesigninspiration.co...tsyn/lomapoko/
http://www.dailydesigninspiration.co...os/cris-labno/

It is not my intention in any way to get you down or anything. I really like the rest of the site, it was just the logo that didn't work for me.

Wow, some of those logos are simply brilliant, especially in the first three links. The results look simple to execute, but the process for getting there can be very time consuming and expensive. The web site and logo were much more resource constrained than it might appear. We're spending the money where it really counts, app development and app marketing, which has very little to do with the web site. You may not want to know how little was spent on putting the logo and site together. That could also explain the somewhat disjointed look. But overall, the response has been mostly positive, so we can live with any defects for now. When we strike it rich, we'll have the bandwidth to revisit these issues.

[seoptimistic]

I totaly agree with Keith, it won't look good if you use this logo on your business card. It can be basic, but the wheel to vault looks really good.

I think logos should always be printable and embroidered on a hat...I like the concept, just should be more simplified. Use the wheel that is actually turned on the vault rather then the dial itself?

http://www.google.com/imgres?q=vault...86&tx=54&ty=45

[phillipturner]

Logo is simple and cool, I would suggest about its positioning, may be shifting it at left corner can have better look.
Website
If an absolutely new visitor comes to your website, it might be frustrating for him to understanding why he is here, what and how is also not very clear.(You are forcing a user to think about you - He will close the website at most of time)

[steveorg]

Logo is simple and cool, I would suggest about its positioning, may be shifting it at left corner can have better look.
Website
If an absolutely new visitor comes to your website, it might be frustrating for him to understanding why he is here, what and how is also not very clear.(You are forcing a user to think about you - He will close the website at most of time)

I'm glad you like the logo. "Cool" was what we were shooting for.

Since the website is very clear about our app being in development and everything being "hush hush", I don't get your point. I was looking for design feedback, not content since the app is not ready yet. That said - stay tuned because we'll be launching in a few days.