I'd appreciate if you all could review our site: http://www.spynyc.com . I'd appreciate any design critiques in general but my real concern is about the one page checkout. About 3-4% of our visitors add something to the cart. Of that about 40% proceed to the one page checkout. But of those that proceed to the one page checkout about 30-35% actually complete the checkout. This is completely baffling to me and I cannot for the life of me figure out why people are adding items to the cart, clicking proceed to checkout and then abandoning the checkout page! Personally when I click checkout, I usually want to buy the product so I know something must be horribly wrong with our checkout page but for the life of me I cannot figure out what it is.
Any advice or criticism would be GREATLY appreciated. This issue has been driving me nuts!
I know this checkout problem. Analyze your payment statistics - I suspect that 70% payments or more are made via PayPal.
Thats why you should completely abandon "Proceed to checkout" button. Let credit card payments flow thru PayPal. Make BIG "PAY" button that acts like your "Check out with PayPal" button.
Ideally you may abandon your "Amazon" payments and organize big thing at your site instead of cart link - "2 items ($200) ORDER!" - that leads right to PayPal Express Checkout - this will decrease dropped carts rate dramatically.
On the checkout page I get a 'this page has insecure content' warning from my browser (chrome) this is obviously a big no-no with regards to reassurance for customers. I didn't proceed through further, but if you select paypal express, and have to refill address fields etc that would also be sub optimal.